Lakshman Krishnamurthi

4.7k total citations · 1 hit paper
47 papers, 3.5k citations indexed

About

Lakshman Krishnamurthi is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Lakshman Krishnamurthi has authored 47 papers receiving a total of 3.5k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 22 papers in Economics and Econometrics and 16 papers in Management Science and Operations Research. Recurrent topics in Lakshman Krishnamurthi's work include Consumer Market Behavior and Pricing (30 papers), Innovation Diffusion and Forecasting (14 papers) and Economic and Environmental Valuation (11 papers). Lakshman Krishnamurthi is often cited by papers focused on Consumer Market Behavior and Pricing (30 papers), Innovation Diffusion and Forecasting (14 papers) and Economic and Environmental Valuation (11 papers). Lakshman Krishnamurthi collaborates with scholars based in United States, Canada and South Korea. Lakshman Krishnamurthi's co-authors include S. P. Raj, Gregory S. Carpenter, Tridib Mazumdar, Purushottam Papatla, Edward C. Malthouse, Rebecca Jen-Hui Wang, Venkatesh Shankar, Richard A. Briesch, Venkatesh Shankar and Jie Zhang and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Lakshman Krishnamurthi

45 papers receiving 3.1k citations

Hit Papers

On the Go: How Mobile Shopping Affects Customer Purchase ... 2015 2026 2018 2022 2015 100 200 300 400
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. On the Go: How Mobile Shopping Affects Customer Purchase Behavior
    2015 403 citations Lakshman Krishnamurthi et al. Journal of Retailing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Lakshman Krishnamurthi United States 25 2.4k 1.1k 749 726 639 47 3.5k
Bart J. Bronnenberg United States 31 3.1k 1.3× 1.4k 1.3× 1.2k 1.6× 747 1.0× 949 1.5× 84 4.4k
Carl F. Mela United States 33 3.9k 1.6× 1.2k 1.1× 1.2k 1.6× 948 1.3× 951 1.5× 74 5.2k
James M. Lattin United States 18 2.5k 1.0× 1.1k 1.0× 442 0.6× 560 0.8× 404 0.6× 23 3.1k
Harald J. van Heerde Netherlands 36 3.5k 1.5× 1.0k 0.9× 1.4k 1.9× 720 1.0× 957 1.5× 82 4.9k
Leonard M. Lodish United States 28 2.3k 0.9× 659 0.6× 577 0.8× 709 1.0× 707 1.1× 73 3.4k
Brian T. Ratchford United States 37 3.8k 1.6× 995 0.9× 1.6k 2.1× 776 1.1× 1.1k 1.7× 103 5.2k
Manohar U. Kalwani United States 26 2.7k 1.1× 999 0.9× 722 1.0× 694 1.0× 1.3k 2.0× 46 4.6k
Baohong Sun United States 25 1.7k 0.7× 550 0.5× 669 0.9× 476 0.7× 484 0.8× 57 2.7k
S. P. Raj United States 23 2.3k 0.9× 933 0.9× 461 0.6× 839 1.2× 1.5k 2.4× 33 4.0k
Kusum L. Ailawadi United States 31 4.8k 2.0× 1.2k 1.1× 1.0k 1.3× 393 0.5× 1.1k 1.7× 59 5.6k

Countries citing papers authored by Lakshman Krishnamurthi

Since Specialization
Citations

This map shows the geographic impact of Lakshman Krishnamurthi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lakshman Krishnamurthi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lakshman Krishnamurthi more than expected).

Fields of papers citing papers by Lakshman Krishnamurthi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lakshman Krishnamurthi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lakshman Krishnamurthi. The network helps show where Lakshman Krishnamurthi may publish in the future.

Co-authorship network of co-authors of Lakshman Krishnamurthi

This figure shows the co-authorship network connecting the top 25 collaborators of Lakshman Krishnamurthi. A scholar is included among the top collaborators of Lakshman Krishnamurthi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lakshman Krishnamurthi. Lakshman Krishnamurthi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Krishnamurthi, Lakshman. (2022). The Kellogg School of Marketing: Past, Present, and Future. RePEc: Research Papers in Economics. 10(1). 2 indexed citations
2.
Gordon, Elisa J., Peter L. Abt, Jungwha Lee, et al.. (2021). Determinants of kidney transplant candidates’ decision to accept organ donor intervention transplants and participate in post‐transplant research: A conjoint analysis. Clinical Transplantation. 35(6). e14316–e14316. 5 indexed citations
3.
Krishnamurthi, Lakshman, et al.. (2021). High-Energy Ad Content: A Large-Scale Investigation of TV Commercials. Journal of Marketing Research. 59(4). 840–859. 10 indexed citations
4.
Gopinath, Shyam, Jeffrey D. Shulman, Yuxin Chen, & Lakshman Krishnamurthi. (2020). Investigating the Role of Online WOM Content and Sender-Receiver Similarity in Social Learning. SSRN Electronic Journal.
5.
Soysal, Gonca & Lakshman Krishnamurthi. (2012). Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. SSRN Electronic Journal. 3 indexed citations
6.
Soysal, Gonca & Lakshman Krishnamurthi. (2012). Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. Marketing Science. 31(2). 293–316. 84 indexed citations
7.
Vohra, Rakesh & Lakshman Krishnamurthi. (2012). Principles of Pricing: An Analytical Approach. 3 indexed citations
8.
Krishnamurthi, Lakshman, et al.. (2011). India Journal: Why India’s Demographic Dividend Will Lag China’s. 1 indexed citations
9.
Nijs, Vincent R., Kanishka Misra, Eric T. Anderson, Karsten T. Hansen, & Lakshman Krishnamurthi. (2009). Channel Pass-Through of Trade Promotions. Marketing Science. 29(2). 250–267. 48 indexed citations
10.
Krishnamurthi, Lakshman & Purushottam Papatla. (2003). Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship. Journal of Retailing. 79(2). 121–135. 45 indexed citations
11.
Shankar, Venkatesh, Gregory S. Carpenter, & Lakshman Krishnamurthi. (1999). The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis. Journal of Marketing Research. 36(2). 269–269. 98 indexed citations
12.
Shankar, Venkatesh, Gregory S. Carpenter, & Lakshman Krishnamurthi. (1998). Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers. Journal of Marketing Research. 35(1). 54–54. 251 indexed citations
13.
Papatla, Purushottam & Lakshman Krishnamurthi. (1996). Measuring the Dynamic Effects of Promotions on Brand Choice. Journal of Marketing Research. 33(1). 20–20. 148 indexed citations
14.
Papatla, Purushottam & Lakshman Krishnamurthi. (1996). Measuring the Dynamic Effects of Promotions on Brand Choice. Journal of Marketing Research. 33(1). 20–35. 60 indexed citations
15.
Krishnamurthi, Lakshman & Arvind Rangaswamy. (1994). The Statistical Properties of the Equity Estimator: A Reply. Journal of Business and Economic Statistics. 12(2). 149–153. 1 indexed citations
16.
Rangaswamy, Arvind & Lakshman Krishnamurthi. (1991). Response Function Estimation Using the Equity Estimator. Journal of Marketing Research. 28(1). 72–72. 11 indexed citations
17.
Krishnamurthi, Lakshman & Dick R. Wittink. (1991). The value of idiosyncratic functional forms in conjoint analysis. International Journal of Research in Marketing. 8(4). 301–313. 8 indexed citations
18.
Krishnamurthi, Lakshman & S. P. Raj. (1991). An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity. Marketing Science. 10(2). 172–183. 340 indexed citations
19.
Krishnamurthi, Lakshman. (1988). Conjoint models of family decision making. International Journal of Research in Marketing. 5(3). 185–198. 36 indexed citations
20.
Krishnamurthi, Lakshman & S. P. Raj. (1985). The Effect of Advertising on Consumer Price Sensitivity. Journal of Marketing Research. 22(2). 119–119. 36 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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