John D. C. Little

13.6k total citations · 4 hit papers
76 papers, 8.7k citations indexed

About

John D. C. Little is a scholar working on Marketing, Management Science and Operations Research and Control and Systems Engineering. According to data from OpenAlex, John D. C. Little has authored 76 papers receiving a total of 8.7k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 16 papers in Management Science and Operations Research and 10 papers in Control and Systems Engineering. Recurrent topics in John D. C. Little's work include Consumer Market Behavior and Pricing (27 papers), Innovation Diffusion and Forecasting (10 papers) and Traffic control and management (10 papers). John D. C. Little is often cited by papers focused on Consumer Market Behavior and Pricing (27 papers), Innovation Diffusion and Forecasting (10 papers) and Traffic control and management (10 papers). John D. C. Little collaborates with scholars based in United States, Australia and Netherlands. John D. C. Little's co-authors include Gurumurthy Kalyanaram, Katta G. Murty, Leonard M. Lodish, Nathan H. Gartner, David E. Bell, Ralph L. Keeney, Rashi Glazer, Robert C. Blattberg, France Leclerc and F. J. Corbató and has published in prestigious journals such as Journal of Marketing, IEEE Transactions on Automatic Control and Management Science.

In The Last Decade

John D. C. Little

67 papers receiving 7.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Proof for the Queuing Formula: L = λW

1961 1.9k citations John D. C. Little Operations Research profile →
A Logit Model of Brand Choice Calibrated on Scanner Data

1983 1.4k citations John D. C. Little et al. Marketing Science profile →
An Algorithm for the Traveling Salesman Problem

1963 644 citations John D. C. Little et al. Operations Research profile →
Models and Managers: The Concept of a Decision Calculus

1970 495 citations John D. C. Little profile →

Peers

Countries citing papers authored by John D. C. Little

Since Specialization

Citations

This map shows the geographic impact of John D. C. Little's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John D. C. Little with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John D. C. Little more than expected).

Fields of papers citing papers by John D. C. Little

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John D. C. Little. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John D. C. Little. The network helps show where John D. C. Little may publish in the future.

Co-authorship network of co-authors of John D. C. Little

This figure shows the co-authorship network connecting the top 25 collaborators of John D. C. Little. A scholar is included among the top collaborators of John D. C. Little based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John D. C. Little. John D. C. Little is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	From Little's Law to marketing science : essays in honor of John D.C. Little 2016 ·MIT Press eBooks ·John D. C. Little, John R. Hauser, Glen L. Urban	2
2	Little's Law as Viewed on its 50th Anniversary. 2011 ·Operations Research ·John D. C. Little	68
3	Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective 2008 ·Marketing Science ·(unknown), John D. C. Little	15
4	Spheroidal Wave Functions: Including Tables of Separation Constants and Coefficients 2003 ·Medical Entomology and Zoology ·Julius Adams Stratton, Philip Μ. Morse, L. J. Chu, John D. C. Little, F. J. Corbató	10
5	When and what to buy: a nested logit model of coffee purchase 1998 ·Journal of Forecasting ·(unknown), John D. C. Little	35
6	The Marketing Information Revolution 1994 ·Robert C. Blattberg, Rashi Glazer, John D. C. Little	145
7	A research agenda for making scanner data more useful to managers 1994 ·Marketing Letters ·Scott Neslin, Greg M. Allenby, A. S. C. Ehrenberg, (unknown), Gilles Laurent, Robert P. Leone, John D. C. Little, Leonard M. Lodish, Robert Shoemaker, Dick R. Wittink	14
8	Operations Research in Industry: New Opportunities in a Changing World 1991 ·Operations Research ·John D. C. Little	23
9	CoverStory—Automated News Finding in Marketing 1990 ·INFORMS Journal on Applied Analytics ·(unknown), Gordon D. Armstrong, John D. C. Little	28
10	MAXBAND: A PROGRAM FOR SETTING SIGNALS ON ARTERIES AND TRIANGULAR NETWORKS 1981 ·Transportation Research Record Journal of the Transportation Research Board ·John D. C. Little, (unknown), (unknown)	188
11	Decision Support Systems for Marketing Managers 1979 ·Journal of Marketing ·John D. C. Little	163
12	The Advisor Project: A Study of Industrial Marketing Budgets 1979 ·IEEE Engineering Management Review ·Gary L. Lilien, John D. C. Little	27
13	OPTIMIZATION OF LARGE TRAFFIC SYSTEMS 1978 ·Transportation Research Record Journal of the Transportation Research Board ·Stanley B. Gershwin, (unknown), Nathan H. Gartner, John D. C. Little	3
14	Simultaneous optimization of offsets, splits, and cycle time 1976 ·Transportation Research Record Journal of the Transportation Research Board ·Nathan H. Gartner, John D. C. Little, (unknown)	24
15	ADVISOR PROJECT: A STUDY OF INDUSTRIAL MARKETING BUDGETS. 1976 ·Gary L. Lilien, John D. C. Little	31
16	GENERALIZED COMBINATION METHOD FOR AREA TRAFFIC CONTROL 1975 ·Transportation Research Record Journal of the Transportation Research Board ·Nathan H. Gartner, John D. C. Little	17
17	EVALUATION AND IMPROVEMENT OF TRAFFIC SIGNAL SETTINGS BY SIMULATION 1967 ·Highway Research Record ·(unknown), John D. C. Little	3
18	SYNCHRONIZING TRAFFIC SIGNALS FOR MAXIMAL BANDWIDTH 1966 ·Highway Research Record ·John D. C. Little, Brian Martin, (unknown)	95
19	A Proof for the Queuing Formula: L = λW breakdown → 1961 ·Operations Research ·John D. C. Little	1913
20	The Use of Storage Water in a Hydroelectric System 1955 ·RePEc: Research Papers in Economics ·John D. C. Little	123

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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