Murphy A. Sewall

905 total citations
26 papers, 638 citations indexed

About

Murphy A. Sewall is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Murphy A. Sewall has authored 26 papers receiving a total of 638 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Murphy A. Sewall's work include Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (3 papers). Murphy A. Sewall is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Technology Adoption and User Behaviour (3 papers). Murphy A. Sewall collaborates with scholars based in United States. Murphy A. Sewall's co-authors include Susan Spiggle, Thomas J. Stanley, Dan Sarel, Michael H. Goldstein, Thomas C. Dandridge, Keith S. Coulter, Robin A. Higie, Cathy Goodwin and Robin Higie Coulter and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Industrial Marketing Management.

In The Last Decade

Murphy A. Sewall

25 papers receiving 514 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Murphy A. Sewall United States 11 458 159 127 98 59 26 638
Rom J. Markin United States 8 261 0.6× 74 0.5× 145 1.1× 72 0.7× 35 0.6× 17 441
Michelle A. Morganosky United States 14 631 1.4× 208 1.3× 244 1.9× 58 0.6× 60 1.0× 35 839
David T. Kollat United States 8 674 1.5× 166 1.0× 118 0.9× 47 0.5× 42 0.7× 13 780
Keith K. Cox United States 14 379 0.8× 99 0.6× 144 1.1× 39 0.4× 63 1.1× 25 699
Ronald P. Willett United States 8 623 1.4× 168 1.1× 100 0.8× 52 0.5× 60 1.0× 12 768
Bruno Busacca Italy 8 260 0.6× 206 1.3× 130 1.0× 40 0.4× 40 0.7× 32 481
Michael Greatorex United Kingdom 7 338 0.7× 206 1.3× 258 2.0× 50 0.5× 41 0.7× 8 633
Jonathan Elms United Kingdom 16 524 1.1× 172 1.1× 249 2.0× 42 0.4× 53 0.9× 28 759
Beverlee B. Anderson United States 11 157 0.3× 97 0.6× 183 1.4× 32 0.3× 70 1.2× 31 435
John H. Antil United States 8 680 1.5× 104 0.7× 240 1.9× 41 0.4× 42 0.7× 13 866

Countries citing papers authored by Murphy A. Sewall

Since Specialization
Citations

This map shows the geographic impact of Murphy A. Sewall's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Murphy A. Sewall with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Murphy A. Sewall more than expected).

Fields of papers citing papers by Murphy A. Sewall

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Murphy A. Sewall. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Murphy A. Sewall. The network helps show where Murphy A. Sewall may publish in the future.

Co-authorship network of co-authors of Murphy A. Sewall

This figure shows the co-authorship network connecting the top 25 collaborators of Murphy A. Sewall. A scholar is included among the top collaborators of Murphy A. Sewall based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Murphy A. Sewall. Murphy A. Sewall is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Coulter, Keith S. & Murphy A. Sewall. (1995). the Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads. ACR North American Advances. 9 indexed citations
2.
Coulter, Robin Higie & Murphy A. Sewall. (1994). A Test of Prescriptive Advice From the Rossiter-Percy Advertising Planning Grid Using Radio Commercials. ACR North American Advances. 2 indexed citations
3.
Goodwin, Cathy & Murphy A. Sewall. (1992). Consumer Socialization Associated With Relocation to a New Community: a Framework and Pilot Study. ACR North American Advances. 8 indexed citations
4.
Higie, Robin A. & Murphy A. Sewall. (1991). Using Recall and Brand Preference to Evaluate Advertising Effectiveness. Journal of Advertising Research. 31(2). 56–63. 9 indexed citations
5.
Spiggle, Susan & Murphy A. Sewall. (1987). A Choice Sets Model of Retail Selection. Journal of Marketing. 51(2). 97–111. 132 indexed citations
6.
Spiggle, Susan & Murphy A. Sewall. (1987). A Choice Sets Model of Retail Selection. Journal of Marketing. 51(2). 97–97. 84 indexed citations
7.
Sewall, Murphy A. & Dan Sarel. (1986). Characteristics of Radio Commercials and Their Recall Effectiveness. Journal of Marketing. 50(1). 52–60. 38 indexed citations
8.
Sewall, Murphy A.. (1983). Comments on Store Patronage and Adoption Processes. ACR North American Advances. 2 indexed citations
9.
Sewall, Murphy A.. (1981). Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales. Journal of Marketing Research. 18(2). 249–253. 17 indexed citations
10.
Sewall, Murphy A. & Michael H. Goldstein. (1979). The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices. Journal of Marketing. 43(3). 85–92. 23 indexed citations
11.
Sewall, Murphy A. & Michael H. Goldstein. (1979). The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices. Journal of Marketing. 43(3). 85–85. 8 indexed citations
12.
Sewall, Murphy A.. (1979). Measuring productivity in physical distribution: A 40 billion dollar gold mine. Industrial Marketing Management. 8(4). 350–351. 2 indexed citations
13.
Sewall, Murphy A.. (1978). Nonmetric Unidimensional Scaling of Consumer Preferences For Proposed Product Designs. ACR North American Advances. 2 indexed citations
14.
Sewall, Murphy A.. (1978). Simulation and Experiential Learning as Human Subject Research. Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference. 5. 2 indexed citations
15.
Sewall, Murphy A.. (1978). Market Segmentation Based on Consumer Ratings of Proposed Product Designs. Journal of Marketing Research. 15(4). 557–557. 17 indexed citations
16.
Sewall, Murphy A.. (1978). Market Segmentation Based on Consumer Ratings of Proposed Product Designs. Journal of Marketing Research. 15(4). 557–564. 40 indexed citations
17.
Sewall, Murphy A.. (1976). An Experiential Exercise in Multidimensional Scaling. Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference. 3. 1 indexed citations
18.
Stanley, Thomas J. & Murphy A. Sewall. (1976). Image Inputs to a Probabilistic Model: Predicting Retail Potential. Journal of Marketing. 40(3). 48–53. 126 indexed citations
19.
Sewall, Murphy A.. (1976). A Decision Calculus Model for Contract Bidding. Journal of Marketing. 40(4). 92–98. 7 indexed citations
20.
Stanley, Thomas J. & Murphy A. Sewall. (1976). Image Inputs to a Probabilistic Model: Predicting Retail Potential. Journal of Marketing. 40(3). 48–48. 54 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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