Mark Colgate

3.7k total citations · 1 hit paper
25 papers, 2.7k citations indexed

About

Mark Colgate is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Mark Colgate has authored 25 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Organizational Behavior and Human Resource Management, 20 papers in Marketing and 5 papers in Sociology and Political Science. Recurrent topics in Mark Colgate's work include Customer Service Quality and Loyalty (20 papers), Consumer Retail Behavior Studies (13 papers) and Service and Product Innovation (7 papers). Mark Colgate is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Consumer Retail Behavior Studies (13 papers) and Service and Product Innovation (7 papers). Mark Colgate collaborates with scholars based in New Zealand, United Kingdom and Canada. Mark Colgate's co-authors include J. Brock Smith, Bodo Lang, Sajeev Varki, Peter J. Danaher, Kate Stewart, Nicholas Alexander, Christina Kwai Choi Lee, John U. Farley, Margo Buchanan‐Oliver and Stephen S. Tax and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Mark Colgate

24 papers receiving 2.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Customer Value Creation: A Practical Framework

2007 669 citations J. Brock Smith, Mark Colgate The Journal of Marketing Theory and Practice profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mark Colgate New Zealand	18	1.8k	1.8k	790	574	390	25	2.7k
Terrence J. Levesque Canada	12	2.1k 1.2×	1.6k 0.9×	915 1.2×	690 1.2×	340 0.9×	20	2.9k
Simon Knox United Kingdom	26	1.6k 0.9×	1.9k 1.0×	939 1.2×	374 0.7×	1.2k 3.0×	60	3.2k
Jacquelyn S. Thomas United States	17	1.6k 0.9×	2.3k 1.3×	712 0.9×	373 0.6×	493 1.3×	23	2.9k
Inger Roos Sweden	17	1.9k 1.0×	1.6k 0.9×	945 1.2×	579 1.0×	404 1.0×	30	2.7k
Michael D. Clemes New Zealand	22	1.2k 0.6×	1.0k 0.6×	846 1.1×	476 0.8×	276 0.7×	46	2.1k
Roger H. Hallowell United States	9	1.4k 0.8×	1.0k 0.6×	581 0.7×	509 0.9×	327 0.8×	19	2.0k
Dayle I. Thorpe United States	5	2.2k 1.2×	1.6k 0.9×	737 0.9×	753 1.3×	288 0.7×	8	2.7k
Chanaka Jayawardhena United Kingdom	28	1.2k 0.7×	1.7k 0.9×	1.7k 2.1×	1.4k 2.4×	404 1.0×	62	3.1k
Gaston LeBlanc Canada	13	1.7k 0.9×	1.3k 0.7×	799 1.0×	369 0.6×	863 2.2×	17	2.6k
Nha Nguyen Canada	17	1.7k 0.9×	1.3k 0.7×	758 1.0×	360 0.6×	917 2.4×	25	2.6k

Countries citing papers authored by Mark Colgate

Since Specialization

Citations

This map shows the geographic impact of Mark Colgate's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Colgate with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Colgate more than expected).

Fields of papers citing papers by Mark Colgate

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark Colgate. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Colgate. The network helps show where Mark Colgate may publish in the future.

Co-authorship network of co-authors of Mark Colgate

This figure shows the co-authorship network connecting the top 25 collaborators of Mark Colgate. A scholar is included among the top collaborators of Mark Colgate based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark Colgate. Mark Colgate is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Colgate, Mark. (2025). The Importance and Application of a Coaching Leadership Style in Businesses. Econstor (Econstor). 5(3). 32–32.

Smith, J. Brock & Mark Colgate. (2007). Customer Value Creation: A Practical Framework. The Journal of Marketing Theory and Practice. 15(1). 7–23. 669 indexed citations breakdown →

Tax, Stephen S., Mark Colgate, & David E. Bowen. (2006). How to prevent your customers from failing. MIT Sloan management review. 47(3). 30–38. 36 indexed citations

Colgate, Mark, et al.. (2005). Relationship benefits in an internet environment. Managing Service Quality. 15(5). 426–436. 57 indexed citations

Colgate, Mark & Bodo Lang. (2003). Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers. Journal of Business Research. 58(2). 195–204. 20 indexed citations

Lang, Bodo & Mark Colgate. (2003). Relationship quality, on‐line banking and the information technology gap. International Journal of Bank Marketing. 21(1). 29–37. 132 indexed citations

Colgate, Mark & Nicholas Alexander. (2002). Benefits and Barriers of Product Augmentation: Retailers and Financial Services. Journal of Marketing Management. 18(1-2). 105–123. 13 indexed citations

Colgate, Mark & Nicholas Alexander. (2001). Retailers and diversification: the financial service dimension. Journal of Retailing and Consumer Services. 9(1). 1–11. 7 indexed citations

Colgate, Mark, et al.. (2001). An investigation into the switching process in retail banking services. International Journal of Bank Marketing. 19(5). 201–212. 206 indexed citations

10.

Colgate, Mark & Bodo Lang. (2001). Switching barriers in consumer markets: an investigation of the financial services industry. Journal of Consumer Marketing. 18(4). 332–347. 325 indexed citations

11.

Colgate, Mark. (2001). Book Review: Secrets of Customer Relationship Management: It's all about how you Make Them Feel. Australasian Marketing Journal (AMJ). 9(2). 86–87. 3 indexed citations

12.

Colgate, Mark, et al.. (2001). Developing a comprehensive picture of service failure. International Journal of Service Industry Management. 12(3). 215–233. 143 indexed citations

13.

Alexander, Nicholas & Mark Colgate. (2000). Retail financial services: transaction to relationship marketing. European Journal of Marketing. 34(8). 938–953. 57 indexed citations

14.

Colgate, Mark. (2000). Marketing and Marketing Information System Sophistication In Retail Banking. Service Industries Journal. 20(1). 139–152. 11 indexed citations

15.

Ineson, Elizabeth M., et al.. (2000). Pre-bookable Services in the Chartered Airline Industry: Increasing Satisfaction through Differentiation. Service Industries Journal. 20(2). 82–94. 28 indexed citations

16.

Colgate, Mark & Kate Stewart. (1998). The challenge of relationships in services - a New Zealand study. International Journal of Service Industry Management. 9(5). 454–468. 47 indexed citations

17.

Colgate, Mark & Nicholas Alexander. (1998). Banks, retailers and their customers: a relationship marketing perspective. International Journal of Bank Marketing. 16(4). 144–152. 34 indexed citations

18.

Alexander, Nicholas & Mark Colgate. (1998). The evolution of retailer, banker and customer relationships: a conceptual framework. International Journal of Retail & Distribution Management. 26(6). 225–236. 15 indexed citations

19.

Colgate, Mark. (1998). Creating sustainable competitive advantage through marketing information system technology: a triangulation methodology within the banking industry. International Journal of Bank Marketing. 16(2). 80–89. 25 indexed citations

20.

Colgate, Mark, et al.. (1996). Customer defection: a study of the student market in Ireland. International Journal of Bank Marketing. 14(3). 23–29. 139 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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