Don Peppers

3.4k total citations
28 papers, 2.1k citations indexed

About

Don Peppers is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management Information Systems. According to data from OpenAlex, Don Peppers has authored 28 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Management Information Systems. Recurrent topics in Don Peppers's work include Customer Service Quality and Loyalty (5 papers), Big Data and Business Intelligence (2 papers) and Business Strategy and Innovation (2 papers). Don Peppers is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Big Data and Business Intelligence (2 papers) and Business Strategy and Innovation (2 papers). Don Peppers collaborates with scholars based in United States. Don Peppers's co-authors include Martha Rogers, Peter A. Schneider, Bob Dorf, Sanjit Sengupta, Paul B. Greenberg, B. Joseph Pine, John Humphreys, Zafar U. Ahmed, G. David Adamson and John Deighton and has published in prestigious journals such as Journal of Marketing, Journal of Product Innovation Management and International Business Review.

In The Last Decade

Don Peppers

28 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Don Peppers United States 16 1.1k 1.1k 655 459 445 28 2.1k
Merlin Stone United Kingdom 23 881 0.8× 848 0.8× 587 0.9× 429 0.9× 498 1.1× 131 2.1k
Anne Martensen Denmark 21 1.0k 0.9× 875 0.8× 626 1.0× 387 0.8× 327 0.7× 49 1.9k
Christopher R. Plouffe United States 21 861 0.8× 582 0.5× 614 0.9× 697 1.5× 409 0.9× 35 1.8k
Antonis C. Simintiras United Kingdom 19 517 0.5× 579 0.5× 574 0.9× 574 1.3× 264 0.6× 44 1.7k
Jacquelyn S. Thomas United States 17 1.6k 1.4× 2.3k 2.1× 712 1.1× 373 0.8× 493 1.1× 23 2.9k
Rajendra Sisodia United States 18 784 0.7× 1.1k 1.0× 484 0.7× 260 0.6× 735 1.7× 38 2.1k
Godwin J. Udo United States 16 805 0.7× 559 0.5× 713 1.1× 757 1.6× 199 0.4× 40 1.8k
Prakash K. Chathoth Hong Kong 21 835 0.7× 886 0.8× 1.1k 1.7× 244 0.5× 264 0.6× 40 2.0k
Debra Zahay United States 19 422 0.4× 569 0.5× 606 0.9× 353 0.8× 356 0.8× 37 1.3k
Malcolm McDonald United Kingdom 22 954 0.9× 817 0.8× 401 0.6× 193 0.4× 750 1.7× 108 2.0k

Countries citing papers authored by Don Peppers

Since Specialization
Citations

This map shows the geographic impact of Don Peppers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Don Peppers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Don Peppers more than expected).

Fields of papers citing papers by Don Peppers

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Don Peppers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Don Peppers. The network helps show where Don Peppers may publish in the future.

Co-authorship network of co-authors of Don Peppers

This figure shows the co-authorship network connecting the top 25 collaborators of Don Peppers. A scholar is included among the top collaborators of Don Peppers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Don Peppers. Don Peppers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Peppers, Don & Martha Rogers. (2016). Managing Customer Relationships. 33 indexed citations
2.
Peppers, Don. (2015). Dealing with the ‘Alignment Problem’. 1(2). 182–189. 1 indexed citations
3.
Peppers, Don & Martha Rogers. (2013). Extreme trust: the new competitive advantage. Strategy and Leadership. 41(6). 31–34. 5 indexed citations
4.
Peppers, Don & Martha Rogers. (2012). Extreme Trust: Honesty as a Competitive Advantage. 3 indexed citations
5.
Humphreys, John, et al.. (2009). Un ardid grande como un toro. Harvard business review. 87(5). 19–25. 4 indexed citations
6.
Peppers, Don & Martha Rogers. (2005). Return on Customer. 10 indexed citations
7.
Peppers, Don. (2002). Customer Relationship Management: How to Turn a Good Business Into a Great One!. 4(2). 204–205. 4 indexed citations
8.
Rogers, Martha, et al.. (2001). Making It Personal: How To Profit From Personalization Without Invading Privacy. 18 indexed citations
9.
Peppers, Don & Martha Rogers. (2000). Papers: Build a one-to-one learning relationship with your customers. 1(3). 243–250. 9 indexed citations
10.
Peppers, Don. (1999). The One to One Fieldbook. 23 indexed citations
11.
Peppers, Don, Martha Rogers, & Bob Dorf. (1999). Is your company ready for one-to-one marketing?. PubMed. 77(1). 151–60. 382 indexed citations
12.
Peppers, Don, Martha Rogers, & Bob Dorf. (1999). The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program. Medical Entomology and Zoology. 26 indexed citations
13.
Peppers, Don, et al.. (1998). One-to-one: knocking on healthcare's door.. PubMed. 41(1). 29, 31–3. 2 indexed citations
14.
Peppers, Don & Martha Rogers. (1997). The One to One Future: Building Relationships One Customer at a Time (Будущее персонализации: построение взаимоотношений с одним клиентом). 1 indexed citations
15.
Peppers, Don & Martha Rogers. (1997). The one-to-one future of fundraising. New Directions for Philanthropic Fundraising. 1997(18). 77–97. 74 indexed citations
16.
Pine, B. Joseph, Don Peppers, & Martha Rogers. (1995). Do You Want to Keep Your Customers Forever. Journal of Product Innovation Management. 5(12). 446–447. 26 indexed citations
17.
Schneider, Peter A., Don Peppers, & Martha Rogers. (1995). The One to One Future: Building Relationships One Customer at a Time. Journal of Marketing. 59(4). 108–108. 410 indexed citations
18.
Peppers, Don, Martha Rogers, & Sanjit Sengupta. (1995). The one to one future. International Business Review. 4(4). 541–543. 210 indexed citations
19.
Peppers, Don & Martha Rogers. (1995). A new marketing paradigm: Share of customer, not market share. Planning Review. 23(2). 14–18. 91 indexed citations
20.
Deighton, John, Don Peppers, & Martha Rogers. (1994). Customer Transaction Databases: Present Status and Prospects. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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