Hans H. Bauer

5.2k total citations · 1 hit paper
167 papers, 2.9k citations indexed

About

Hans H. Bauer is a scholar working on Strategy and Management, Marketing and Management of Technology and Innovation. According to data from OpenAlex, Hans H. Bauer has authored 167 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 74 papers in Strategy and Management, 61 papers in Marketing and 49 papers in Management of Technology and Innovation. Recurrent topics in Hans H. Bauer's work include Corporate Governance and Management (64 papers), Digital Innovation in Industries (48 papers) and Customer Service Quality and Loyalty (29 papers). Hans H. Bauer is often cited by papers focused on Corporate Governance and Management (64 papers), Digital Innovation in Industries (48 papers) and Customer Service Quality and Loyalty (29 papers). Hans H. Bauer collaborates with scholars based in Germany, Switzerland and Norway. Hans H. Bauer's co-authors include Marcus M. Neumann, Stuart J. Barnes, Tina Reichardt, Stefanie Exler, Mark Grether, Mark Leach, Nicola E. Sauer, Nicola Stokburger-Sauer, Daniel Heinrich and Maik Hammerschmidt and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

In The Last Decade

Hans H. Bauer

130 papers receiving 2.5k citations

Hit Papers

Driving consumer acceptance of mobile marketing: a theore... 2005 2026 2012 2019 2005 200 400 600

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Hans H. Bauer Germany 21 1.6k 1.5k 872 852 397 167 2.9k
Nikhilesh Dholakia United States 27 1.2k 0.7× 1.5k 1.0× 431 0.5× 644 0.8× 204 0.5× 156 3.0k
John Deighton United States 23 1.8k 1.2× 2.7k 1.8× 566 0.6× 1.3k 1.5× 269 0.7× 74 4.2k
Franziska Völckner Germany 22 1.6k 1.0× 2.1k 1.4× 499 0.6× 879 1.0× 148 0.4× 50 3.5k
Vanitha Swaminathan United States 23 1.8k 1.1× 2.2k 1.4× 783 0.9× 871 1.0× 137 0.3× 44 3.8k
Gilles Laurent France 18 1.6k 1.0× 2.5k 1.6× 295 0.3× 986 1.2× 198 0.5× 46 3.6k
Youn‐Kyung Kim United States 40 2.5k 1.6× 3.3k 2.1× 836 1.0× 1.1k 1.3× 196 0.5× 116 4.9k
Martin S. Roth United States 19 1.5k 0.9× 2.0k 1.3× 306 0.4× 774 0.9× 160 0.4× 28 3.4k
Stephen J. Newell United States 16 1.4k 0.9× 1.7k 1.1× 366 0.4× 604 0.7× 258 0.6× 36 2.7k
Billy Bai United States 33 3.2k 2.0× 1.9k 1.2× 942 1.1× 1.3k 1.6× 127 0.3× 86 4.8k
Geng Cui Hong Kong 26 1.3k 0.8× 1.3k 0.8× 349 0.4× 596 0.7× 139 0.4× 66 2.8k

Countries citing papers authored by Hans H. Bauer

Since Specialization
Citations

This map shows the geographic impact of Hans H. Bauer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans H. Bauer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans H. Bauer more than expected).

Fields of papers citing papers by Hans H. Bauer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hans H. Bauer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans H. Bauer. The network helps show where Hans H. Bauer may publish in the future.

Co-authorship network of co-authors of Hans H. Bauer

This figure shows the co-authorship network connecting the top 25 collaborators of Hans H. Bauer. A scholar is included among the top collaborators of Hans H. Bauer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hans H. Bauer. Hans H. Bauer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bauer, Hans H. & Klaus Roth. (2023). Hercule Poirots thermodynamisches Meisterstück?. Chemie in unserer Zeit. 57(2). 80–91.
2.
Jones, Joshua D., Jason Adamson, Krishna Prasad, et al.. (2021). Cross-sectional Survey to Assess Tobacco and Nicotine Product Use since the Introduction of Tobacco Heating Products in Japan: Wave 1. Tobacco Regulatory Science. 7(3). 210–220. 3 indexed citations
3.
Bauer, Hans H., et al.. (2018). Hightech-Gespür : erfahrungsgeleitetes Arbeiten und Lernen in hoch technisierten Arbeitsbereichen. OPUS (Augsburg University). 2 indexed citations
4.
Bauer, Hans H., Daniel Heinrich, & Daniela B. Schäfer. (2012). The effects of organic labels on global, local, and private brands. Journal of Business Research. 66(8). 1035–1043. 157 indexed citations
5.
Heinrich, Daniel, et al.. (2011). True Lies in Online Research: How to Determine Accuracy in Web Surveys. ACR North American Advances.
6.
Stokburger-Sauer, Nicola, S. Ratneshwar, Sankar Sen, & Hans H. Bauer. (2008). Antecedents and Consequences of Consumer-Brand Identification: Theory and Empirical Test. ACR North American Advances. 5 indexed citations
7.
Bauer, Hans H.. (2007). Interactive Marketing im Web 2.0. Vahlen eBooks. 3 indexed citations
8.
Bauer, Hans H., Matthias Staat, & Maik Hammerschmidt. (2006). Marketingeffizienz : Messung und Steuerung mit der DEA; Konzept und Einsatz in der Praxis. 3 indexed citations
9.
Bauer, Hans H., Stuart J. Barnes, Tina Reichardt, & Marcus M. Neumann. (2005). Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. Journal of electronic commerce research. 6(3). 181–192. 613 indexed citations breakdown →
10.
Bauer, Hans H., Tina Reichardt, & Michael Neumann. (2005). Bestimmungsfaktoren der konsumentenseitigen Akzeptanz von Mobile Marketing. 44(2). 59–71. 1 indexed citations
11.
Bauer, Hans H. & Maik Hammerschmidt. (2004). DEVELOPING AND VALIDATING A QUALITY ASSESSMENT SCALE FOR WEB PORTALS. RePEc: Research Papers in Economics.
12.
Bauer, Hans H., Tomas Falk, & Maik Hammerschmidt. (2004). Messung und Konsequenzen von Servicequalität im E-Commerce. Marketing ZFP. 26(Sonderheft 2004). 45–58. 1 indexed citations
13.
Bauer, Hans H., et al.. (2003). THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION. RePEc: Research Papers in Economics. 37 indexed citations
14.
Bauer, Hans H., et al.. (2002). Brand equity evaluator. 1 indexed citations
15.
Bauer, Hans H. & Marc Fischer. (1999). Drug Life Cycles in the Pharmaceutical Industry, Empirical Detection and Consequences for R&D Profitability. 1 indexed citations
16.
Bauer, Hans H., Erwin Dichtl, & Andreas Herrmann. (1996). Automobilmarktforschung: Nutzenorientierung von Pkw-Herstellern. Vahlen eBooks. 1 indexed citations
17.
Bauer, Hans H. & N. Pontus Leander. (1991). Historische Grammatik der hebräischen Sprache des Alten Testamentes. Bulletin of Miscellaneous Information (Royal Gardens Kew). 31 indexed citations
18.
Bauer, Hans H.. (1991). Zur Definition psychogener Stimmstörungen*. Laryngo-Rhino-Otologie. 70(2). 102–104. 5 indexed citations
19.
Bauer, Hans H., et al.. (1981). Basel, gestern-heute-morgen : hundert Jahre Basler Wirtschaftsgeschichte. Birkhäuser eBooks.
20.
Bauer, Hans H. & G. Czihak. (1962). Fortschritte der Zoologie = Progress in zoology. G. Fischer eBooks. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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