Hans H. Bauer
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 26
- Marketing and Advertising Strategies 18
- Consumer Market Behavior and Pricing 14
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour 13
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- Customer Service Quality and Loyalty 29
- Gender Studies top 1%
- Sociology and Political Science top 0.5%
- Digital Marketing and Social Media 20
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- Corporate Governance and Management 64
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- Digital Innovation in Industries 48
- Co-authors
- Marcus M. NeumannStuart J. BarnesTina ReichardtStefanie ExlerMark GretherMark LeachNicola E. SauerNicola Stokburger-Sauer
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Business Research (2 papers)Industrial Marketing Management (1 paper)European Journal of Marketing (4 papers)
- Partner nations
- GermanySwitzerlandNorway
In The Last Decade
Hans H. Bauer
130 papers receiving 2.5k citations
Hit Papers
Peers
Comparison fields: 5 of 127
- Marketing 1.5k
- Information Systems and Management 872
- Organizational Behavior and Human Resource Management 852
- Gender Studies 397
- Sociology and Political Science 1.6k
Countries citing papers authored by Hans H. Bauer
This map shows the geographic impact of Hans H. Bauer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans H. Bauer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans H. Bauer more than expected).
Fields of papers citing papers by Hans H. Bauer
This network shows the impact of papers produced by Hans H. Bauer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans H. Bauer. The network helps show where Hans H. Bauer may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Hans H. Bauer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 0 | |
| 2 | 2021 | 3 | |
| 3 | Hightech-Gespür : erfahrungsgeleitetes Arbeiten und Lernen in hoch technisierten Arbeitsbereichen | 2018 | 2 |
| 4 | 2012 | 157 | |
| 5 | True Lies in Online Research: How to Determine Accuracy in Web Surveys | 2011 | 0 |
| 6 | Antecedents and Consequences of Consumer-Brand Identification: Theory and Empirical Test | 2008 | 5 |
| 7 | Interactive Marketing im Web 2.0 | 2007 | 3 |
| 8 | 2006 | 3 | |
| 9 | Driving consumer acceptance of mobile marketing: a theoretical framework and empirical studybreakdown → | 2005 | 613 |
| 10 | 2005 | 1 | |
| 11 | DEVELOPING AND VALIDATING A QUALITY ASSESSMENT SCALE FOR WEB PORTALS | 2004 | 0 |
| 12 | 2004 | 1 | |
| 13 | THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION | 2003 | 37 |
| 14 | Brand equity evaluator | 2002 | 1 |
| 15 | Drug Life Cycles in the Pharmaceutical Industry, Empirical Detection and Consequences for R&D Profitability | 1999 | 1 |
| 16 | Automobilmarktforschung: Nutzenorientierung von Pkw-Herstellern | 1996 | 1 |
| 17 | Historische Grammatik der hebräischen Sprache des Alten Testamentes | 1991 | 31 |
| 18 | 1991 | 5 | |
| 19 | 1981 | 0 | |
| 20 | Fortschritte der Zoologie = Progress in zoology | 1962 | 15 |
About Hans H. Bauer
Hans H. Bauer is a scholar working on Management of Technology and Innovation, Marketing and Strategy and Management, having authored 167 papers that have together received 2.9k indexed citations. Recurring topics across this work include Corporate Governance and Management (64 papers), Digital Innovation in Industries (48 papers), Customer Service Quality and Loyalty (29 papers), Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (20 papers), Marketing and Advertising Strategies (18 papers), Consumer Market Behavior and Pricing (14 papers) and Technology Adoption and User Behaviour (13 papers). The work is most often cited by research in Marketing (1.5k citations), Information Systems and Management (872 citations) and Organizational Behavior and Human Resource Management (852 citations). Hans H. Bauer has collaborated with scholars based in Germany, Switzerland and Norway. Frequent co-authors include Marcus M. Neumann, Stuart J. Barnes, Tina Reichardt, Stefanie Exler, Mark Grether, Mark Leach, Nicola E. Sauer, Nicola Stokburger-Sauer, Daniel Heinrich and Maik Hammerschmidt. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.