Hans H. Bauer

130 papers receiving 2.5k citations

Hit Papers

Driving consumer acceptance of mobile marketing: a theore...20052026201220192005200400600

Peers

Hans H. Bauer
Comparison fields: 5 of 127
  • Sociology and Political Science 1.6k
  • Marketing 1.5k
  • Information Systems and Management 872
  • Organizational Behavior and Human Resource Management 852
  • Gender Studies 397
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Franziska Völckner Germany
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Citations per field
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Citations per year

Countries citing papers authored by Hans H. Bauer

Since Specialization
Citations

This map shows the geographic impact of Hans H. Bauer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hans H. Bauer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hans H. Bauer more than expected).

Fields of papers citing papers by Hans H. Bauer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hans H. Bauer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hans H. Bauer. The network helps show where Hans H. Bauer may publish in the future.

Co-authorship network of co-authors of Hans H. Bauer

This figure shows the co-authorship network connecting the top 25 collaborators of Hans H. Bauer. A scholar is included among the top collaborators of Hans H. Bauer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hans H. Bauer. Hans H. Bauer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 3
3
Hightech-Gespür : erfahrungsgeleitetes Arbeiten und Lernen in hoch technisierten Arbeitsbereichen
2
4 157
5
True Lies in Online Research: How to Determine Accuracy in Web Surveys
0
6
Antecedents and Consequences of Consumer-Brand Identification: Theory and Empirical Test
5
7
Interactive Marketing im Web 2.0
3
8 3
9
Driving consumer acceptance of mobile marketing: a theoretical framework and empirical studybreakdown →
613
10 1
11
DEVELOPING AND VALIDATING A QUALITY ASSESSMENT SCALE FOR WEB PORTALS
0
12 1
13
THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION
37
14
Brand equity evaluator
1
15
Drug Life Cycles in the Pharmaceutical Industry, Empirical Detection and Consequences for R&D Profitability
1
16
Automobilmarktforschung: Nutzenorientierung von Pkw-Herstellern
1
17
Historische Grammatik der hebräischen Sprache des Alten Testamentes
31
18 5
19 0
20
Fortschritte der Zoologie = Progress in zoology
15

About Hans H. Bauer

Hans H. Bauer is a scholar working on Management of Technology and Innovation, Marketing and Strategy and Management, having authored 167 papers that have together received 2.9k indexed citations. Recurring topics across this work include Corporate Governance and Management (64 papers), Digital Innovation in Industries (48 papers) and Customer Service Quality and Loyalty (29 papers). The work is most often cited by research in Marketing (1.5k citations), Information Systems and Management (872 citations) and Organizational Behavior and Human Resource Management (852 citations). Hans H. Bauer has collaborated with scholars based in Germany, Switzerland and Norway. Frequent co-authors include Marcus M. Neumann, Stuart J. Barnes, Tina Reichardt, Stefanie Exler, Mark Grether, Mark Leach, Nicola E. Sauer, Nicola Stokburger-Sauer, Daniel Heinrich and Maik Hammerschmidt. Their work appears in journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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