Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study
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About Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study
This paper, published in 2005, received 613 indexed citations . Written by Hans H. Bauer, Stuart J. Barnes, Tina Reichardt and Marcus M. Neumann covering the research area of Information Systems and Management, Sociology and Political Science and Marketing. It is primarily cited by scholars working on Sociology and Political Science (485 citations), Information Systems and Management (450 citations) and Marketing (239 citations). Published in Journal of electronic commerce research.
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This paper is also available at doi.org/w6777102.