Daniela B. Schäfer

1.4k total citations · 1 hit paper
10 papers, 968 citations indexed

About

Daniela B. Schäfer is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Daniela B. Schäfer has authored 10 papers receiving a total of 968 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Daniela B. Schäfer's work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Marketing and Advertising Strategies (4 papers). Daniela B. Schäfer is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Marketing and Advertising Strategies (4 papers). Daniela B. Schäfer collaborates with scholars based in Switzerland and Germany. Daniela B. Schäfer's co-authors include Manfred Bruhn, Verena Schoenmueller, Daniel Heinrich, Hans H. Bauer, Stefanie Schnebelen, Jürgen Schwarz and Daniel Heinrich and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Management Research Review.

In The Last Decade

Daniela B. Schäfer

7 papers receiving 888 citations

Hit Papers

Are social media replacing traditional media in terms of ... 2012 2026 2016 2021 2012 100 200 300 400 500
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Are social media replacing traditional media in terms of brand equity creation?
    2012 526 citations Manfred Bruhn, Verena Schoenmueller et al. Management Research Review profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Daniela B. Schäfer Switzerland 4 682 638 217 213 80 10 968
Xiao Tong United States 14 515 0.8× 672 1.1× 160 0.7× 263 1.2× 83 1.0× 29 955
Evangelos Christou Greece 15 532 0.8× 273 0.4× 123 0.6× 254 1.2× 64 0.8× 53 903
Alicia Izquierdo‐Yusta Spain 14 486 0.7× 447 0.7× 164 0.8× 253 1.2× 36 0.5× 45 850
Catherine Demangeot United Kingdom 19 561 0.8× 614 1.0× 171 0.8× 246 1.2× 19 0.2× 35 963
José Luis Munuera Spain 8 359 0.5× 261 0.4× 271 1.2× 205 1.0× 58 0.7× 9 778
Hsiu‐Hua Chang Taiwan 14 393 0.6× 503 0.8× 265 1.2× 115 0.5× 17 0.2× 28 875
Philippe Aurier France 16 445 0.7× 817 1.3× 147 0.7× 591 2.8× 108 1.4× 44 1.2k
Jan Møller Jensen Denmark 11 538 0.8× 565 0.9× 313 1.4× 266 1.2× 16 0.2× 25 924
Pamela Kiecker United States 13 362 0.5× 349 0.5× 167 0.8× 268 1.3× 23 0.3× 21 778
Nic S. Terblanché South Africa 19 343 0.5× 762 1.2× 131 0.6× 561 2.6× 80 1.0× 65 1.2k

Countries citing papers authored by Daniela B. Schäfer

Since Specialization
Citations

This map shows the geographic impact of Daniela B. Schäfer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Daniela B. Schäfer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Daniela B. Schäfer more than expected).

Fields of papers citing papers by Daniela B. Schäfer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Daniela B. Schäfer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Daniela B. Schäfer. The network helps show where Daniela B. Schäfer may publish in the future.

Co-authorship network of co-authors of Daniela B. Schäfer

This figure shows the co-authorship network connecting the top 25 collaborators of Daniela B. Schäfer. A scholar is included among the top collaborators of Daniela B. Schäfer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Daniela B. Schäfer. Daniela B. Schäfer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

10 of 10 papers shown
1.
Bruhn, Manfred, Stefanie Schnebelen, & Daniela B. Schäfer. (2013). Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities. Industrial Marketing Management. 43(1). 164–176. 123 indexed citations
2.
Schäfer, Daniela B. & Manfred Bruhn. (2012). Best Paper Award. Die Unternehmung. 66(1). 3–4. 1 indexed citations
3.
Bruhn, Manfred, et al.. (2012). Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement. SSRN Electronic Journal. 158 indexed citations
4.
5.
Bauer, Hans H., Daniel Heinrich, & Daniela B. Schäfer. (2012). The effects of organic labels on global, local, and private brands. Journal of Business Research. 66(8). 1035–1043. 157 indexed citations
6.
Bruhn, Manfred, Verena Schoenmueller, & Daniela B. Schäfer. (2012). Are social media replacing traditional media in terms of brand equity creation?. Management Research Review. 35(9). 770–790. 526 indexed citations breakdown →
7.
Bruhn, Manfred, et al.. (2012). Markenintimität (Brand Intimacy) von Konsumenten — Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden. Schmalenbach Journal of Business Research. 64(6). 590–629. 1 indexed citations
8.
Bruhn, Manfred, et al.. (2011). Facebook, Twitter, YouTube und Co. – Erwartun-gen der Nutzer an Social-Media-Plattformen. Marketing Review St Gallen. 28(5). 36–42.
9.
Bauer, Hans H., Daniel Heinrich, & Daniela B. Schäfer. (2011). Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken. Marketing ZFP. 33(3). 192–207.
10.
Bruhn, Manfred, et al.. (2011). Wie Social Media im Vergleich zur klassischen Marketingkommunikation die Marke stärken. Marketing Review St Gallen. 28(2). 40–46. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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