Marta Flavián

1.9k total citations · 5 hit papers
11 papers, 1.2k citations indexed

About

Marta Flavián is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Marta Flavián has authored 11 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Marta Flavián's work include Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Marta Flavián is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Marta Flavián collaborates with scholars based in Spain and Portugal. Marta Flavián's co-authors include Daniel Belanche, Luis V. Casaló, Sergio Ibáñez‐Sánchez, Sergio Barta, Alfredo Pérez-Rueda, Sandra María Correia Loureiro and Carlos Flavián and has published in prestigious journals such as Journal of Business Research, Journal of Environmental Management and Sustainability.

In The Last Decade

Marta Flavián

11 papers receiving 1.1k citations

Hit Papers

Understanding influencer marketing: The role of congruenc... 2021 2026 2022 2024 2021 2022 2021 2021 2024 100 200 300

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Marta Flavián Spain 10 866 539 310 231 121 11 1.2k
Chung‐Wha Ki Hong Kong 14 1.1k 1.2× 842 1.6× 291 0.9× 128 0.6× 204 1.7× 26 1.5k
Lotte M. Willemsen Netherlands 12 1.1k 1.3× 618 1.1× 323 1.0× 178 0.8× 147 1.2× 21 1.4k
Gil Appel United States 7 812 0.9× 380 0.7× 258 0.8× 155 0.7× 65 0.5× 13 1.2k
Grant Packard Canada 16 705 0.8× 509 0.9× 126 0.4× 186 0.8× 95 0.8× 32 1.1k
Wilson K.S. Leung Hong Kong 17 949 1.1× 586 1.1× 438 1.4× 92 0.4× 77 0.6× 31 1.2k
Kunal Swani United States 18 1.1k 1.2× 619 1.1× 421 1.4× 102 0.4× 71 0.6× 35 1.4k
Francisco Villarroel Ordenes United States 14 715 0.8× 597 1.1× 179 0.6× 232 1.0× 59 0.5× 16 1.2k
Ewa Masłowska United States 20 1.1k 1.3× 742 1.4× 374 1.2× 124 0.5× 82 0.7× 37 1.4k
Jameson L. Hayes United States 16 674 0.8× 396 0.7× 174 0.6× 82 0.4× 81 0.7× 31 989
Irina V. Kozlenkova United States 9 559 0.6× 499 0.9× 208 0.7× 154 0.7× 72 0.6× 12 1.1k

Countries citing papers authored by Marta Flavián

Since Specialization
Citations

This map shows the geographic impact of Marta Flavián's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marta Flavián with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marta Flavián more than expected).

Fields of papers citing papers by Marta Flavián

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marta Flavián. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marta Flavián. The network helps show where Marta Flavián may publish in the future.

Co-authorship network of co-authors of Marta Flavián

This figure shows the co-authorship network connecting the top 25 collaborators of Marta Flavián. A scholar is included among the top collaborators of Marta Flavián based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marta Flavián. Marta Flavián is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

11 of 11 papers shown
1.
Belanche, Daniel, Luis V. Casaló, & Marta Flavián. (2024). Human versus virtual influences, a comparative study. Journal of Business Research. 173. 114493–114493. 75 indexed citations breakdown →
2.
Barta, Sergio, et al.. (2023). How implementing the UN sustainable development goals affects customers’ perceptions and loyalty. Journal of Environmental Management. 331. 117325–117325. 30 indexed citations
3.
Belanche, Daniel, Luis V. Casaló, Marta Flavián, & Sandra María Correia Loureiro. (2023). Benefit versus risk: a behavioral model for using robo-advisors. Service Industries Journal. 45(1). 132–159. 21 indexed citations
4.
Barta, Sergio, et al.. (2022). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience. Journal of Retailing and Consumer Services. 70. 103149–103149. 183 indexed citations breakdown →
5.
Belanche, Daniel, Luis V. Casaló, Marta Flavián, & Sergio Ibáñez‐Sánchez. (2021). Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer. Journal of Retailing and Consumer Services. 61. 102585–102585. 154 indexed citations breakdown →
6.
Ibáñez‐Sánchez, Sergio, Marta Flavián, Luis V. Casaló, & Daniel Belanche. (2021). Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media. Journal of Marketing Communications. 28(5). 469–486. 47 indexed citations
7.
Belanche, Daniel, et al.. (2021). Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory. International Journal of Contemporary Hospitality Management. 35(8). 2816–2837. 144 indexed citations breakdown →
8.
Belanche, Daniel, Luis V. Casaló, Marta Flavián, & Sergio Ibáñez‐Sánchez. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research. 132. 186–195. 334 indexed citations breakdown →
9.
Belanche, Daniel, Marta Flavián, & Alfredo Pérez-Rueda. (2020). Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility. Sustainability. 12(10). 4275–4275. 120 indexed citations
10.
Belanche, Daniel, Marta Flavián, & Sergio Ibáñez‐Sánchez. (2020). Followers’ reactions to influencers’ Instagram posts. Spanish Journal of Marketing - ESIC. 24(1). 37–54. 84 indexed citations
11.
Belanche, Daniel, et al.. (2019). ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM. Global Fashion Management Conference. 2019. 423–424. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026