Alfredo Pérez-Rueda

1.4k total citations · 1 hit paper
14 papers, 991 citations indexed

About

Alfredo Pérez-Rueda is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Alfredo Pérez-Rueda has authored 14 papers receiving a total of 991 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Information Systems and Management. Recurrent topics in Alfredo Pérez-Rueda's work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Alfredo Pérez-Rueda is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Technology Adoption and User Behaviour (3 papers). Alfredo Pérez-Rueda collaborates with scholars based in Spain, Costa Rica and Indonesia. Alfredo Pérez-Rueda's co-authors include Daniel Belanche, Carlos Flavián, Luis V. Casaló, Marta Flavián, Carmina Fandos Herrera, Julio Jiménez Martínez, José Miguel Pina Pérez and Carlos Orús and has published in prestigious journals such as Sustainability, Journal of Interactive Marketing and Government Information Quarterly.

In The Last Decade

Alfredo Pérez-Rueda

13 papers receiving 938 citations

Hit Papers

Intention to use analytical artificial intelligence (AI) ... 2021 2026 2022 2024 2021 50 100 150 200

Peers

Alfredo Pérez-Rueda
Comparison fields: 5 of 75
  • Sociology and Political Science 562
  • Marketing 426
  • Information Systems and Management 327
  • Artificial Intelligence 167
  • Organizational Behavior and Human Resource Management 79
Replace Vijay Viswanathan with:
Vijay Viswanathan United States
Gil Appel United States
Fulya Açikgöz United Kingdom
Crystal T. Lee China
Liqiang Huang China
André Marchand Germany
Rodrigo Perez‐Vega United Kingdom
Alexander Bleier Germany
Mohammad Salehan United States
Anubhav Mishra India
Vijay Viswanathan United States View profile →
Citations per field, relative to Alfredo Pérez-Rueda
Alfredo Pérez-Rueda · 1×
Citations per year, relative to Alfredo Pérez-Rueda
Alfredo Pérez-Rueda · 1×

Countries citing papers authored by Alfredo Pérez-Rueda

Since Specialization
Citations

This map shows the geographic impact of Alfredo Pérez-Rueda's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alfredo Pérez-Rueda with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alfredo Pérez-Rueda more than expected).

Fields of papers citing papers by Alfredo Pérez-Rueda

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alfredo Pérez-Rueda. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alfredo Pérez-Rueda. The network helps show where Alfredo Pérez-Rueda may publish in the future.

Co-authorship network of co-authors of Alfredo Pérez-Rueda

This figure shows the co-authorship network connecting the top 25 collaborators of Alfredo Pérez-Rueda. A scholar is included among the top collaborators of Alfredo Pérez-Rueda based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alfredo Pérez-Rueda. Alfredo Pérez-Rueda is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
# Work Indexed citations
1 1
2 13
3
Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness breakdown →
248
4 55
5 26
6 120
7 101
8 3
9 66
10 1
11 57
12
Video design adaptation to youtube advertising formats
0
13 222
14 78

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026