Brad McKenna

1.9k total citations · 2 hit papers
31 papers, 1.2k citations indexed

About

Brad McKenna is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Brad McKenna has authored 31 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 8 papers in Marketing. Recurrent topics in Brad McKenna's work include Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Digital Games and Media (8 papers). Brad McKenna is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (9 papers) and Digital Games and Media (8 papers). Brad McKenna collaborates with scholars based in United Kingdom, New Zealand and Finland. Brad McKenna's co-authors include Wenjie Cai, Lena Waizenegger, Shahper Richter, Michael Myers, Jyoti Choudrie, Michael Newman, Lesley Gardner, Tuure Tuunanen, Julie Guidry Moulard and Alice Audrezet and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Information & Management.

In The Last Decade

Brad McKenna

31 papers receiving 1.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

An affordance perspective of team collaboration and enforced working from home during COVID-19

2020 441 citations Lena Waizenegger, Brad McKenna et al. European Journal of Information Systems profile →
The authentic virtual influencer: Authenticity manifestations in the metaverse

2023 108 citations Bernadett Köles, Alice Audrezet et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Brad McKenna United Kingdom	15	710	277	234	212	198	31	1.2k
Sabina Lissitsa Israel	18	726 1.0×	221 0.8×	367 1.6×	141 0.7×	103 0.5×	67	1.4k
Ahmed Ali China	16	677 1.0×	281 1.0×	139 0.6×	251 1.2×	165 0.8×	28	1.1k
Yuliya Komarova Loureiro United States	10	694 1.0×	250 0.9×	444 1.9×	91 0.4×	167 0.8×	14	1.2k
Yu‐Qian Zhu Taiwan	18	721 1.0×	403 1.5×	359 1.5×	127 0.6×	270 1.4×	36	1.4k
Mari‐Klara Stein Denmark	12	460 0.6×	131 0.5×	142 0.6×	156 0.7×	183 0.9×	38	1.2k
Eoin Whelan Ireland	17	489 0.7×	207 0.7×	96 0.4×	209 1.0×	188 0.9×	49	1.2k
Erin Cho United States	17	735 1.0×	441 1.6×	633 2.7×	170 0.8×	404 2.0×	40	1.6k
Satish Krishnan India	21	485 0.7×	208 0.8×	97 0.4×	168 0.8×	159 0.8×	71	1.3k
Ana Maria Soares Portugal	16	529 0.7×	199 0.7×	530 2.3×	165 0.8×	360 1.8×	47	1.5k

Countries citing papers authored by Brad McKenna

Since Specialization

Citations

This map shows the geographic impact of Brad McKenna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brad McKenna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brad McKenna more than expected).

Fields of papers citing papers by Brad McKenna

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brad McKenna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brad McKenna. The network helps show where Brad McKenna may publish in the future.

Co-authorship network of co-authors of Brad McKenna

This figure shows the co-authorship network connecting the top 25 collaborators of Brad McKenna. A scholar is included among the top collaborators of Brad McKenna based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brad McKenna. Brad McKenna is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Audrezet, Alice, Bernadett Köles, Julie Guidry Moulard, Nisreen Ameen, & Brad McKenna. (2025). Virtual influencers: Definition and future research directions. Journal of Business Research. 200. 115647–115647. 2 indexed citations

McKenna, Brad, Wenjie Cai, & Tuure Tuunanen. (2024). Transforming to a Sustainable Visitor Economy With Information Systems. Information Systems Journal. 35(3). 1079–1092. 1 indexed citations

Gölgeci̇, İsmail, Paavo Ritala, Ahmad Arslan, Brad McKenna, & Imran Ali. (2024). Confronting and alleviating AI resistance in the workplace: An integrative review and a process framework. Human Resource Management Review. 35(2). 101075–101075. 15 indexed citations

Köles, Bernadett, Alice Audrezet, Julie Guidry Moulard, Nisreen Ameen, & Brad McKenna. (2023). The authentic virtual influencer: Authenticity manifestations in the metaverse. Journal of Business Research. 170. 114325–114325. 108 indexed citations breakdown →

McKenna, Brad, et al.. (2023). I do not want to be perfect: investigating generation Z students' personal brands on social media for job seeking. Information Technology and People. 37(2). 793–814. 11 indexed citations

McKenna, Brad, et al.. (2023). Chinese older adults' social media use: a study of WeChat from a social practice perspective. Information Technology and People. 38(1). 363–379. 4 indexed citations

Cai, Wenjie & Brad McKenna. (2021). Power and Resistance: Digital-Free Tourism in a Connected World. Journal of Travel Research. 62(2). 290–304. 39 indexed citations

Waizenegger, Lena, et al.. (2020). An affordance perspective of team collaboration and enforced working from home during COVID-19. European Journal of Information Systems. 29(4). 429–442. 441 indexed citations breakdown →

Cai, Wenjie, Shahper Richter, & Brad McKenna. (2019). Progress on technology use in tourism. Journal of Hospitality and Tourism Technology. 10(4). 651–672. 68 indexed citations

10.

McKenna, Brad, Wenjie Cai, & Tuure Tuunanen. (2018). Technology Enabled Information Services Use in Tourism: An Ethnographic Study of Chinese Backpackers. Pacific Asia journal of the Association for Information Systems. 37–64. 10 indexed citations

11.

Choudrie, Jyoti, et al.. (2018). Understanding and conceptualising the adoption, use and diffusion of mobile banking in older adults: A research agenda and conceptual framework. Journal of Business Research. 88. 449–465. 129 indexed citations

12.

McKenna, Brad & Shahper Vodanovich. (2016). Digital native identity development in virtual worlds. UEA Digital Repository (University of East Anglia). 1 indexed citations

13.

McKenna, Brad, Tuure Tuunanen, & Lesley Gardner. (2014). Exploration of Location-Based Services Adoption. International Journal of E-Services and Mobile Applications. 6(1). 1–22. 3 indexed citations

14.

McKenna, Brad, Tuure Tuunanen, & Lesley Gardner. (2013). Consumers’ adoption of information services. Information & Management. 50(5). 248–257. 52 indexed citations

15.

McKenna, Brad, Lesley Gardner, & Michael Myers. (2012). The co-evolution of the “social” and the “technology": a netnographic study of Social movements in virtual worlds. UEA Digital Repository (University of East Anglia). 1–12. 5 indexed citations

16.

McKenna, Brad, Lesley Gardner, & Michael Myers. (2011). Social movements in world of warcraft. Journal of the Association for Information Systems. 36(5). 774–80. 6 indexed citations

17.

McKenna, Brad, Lesley Gardner, & Michael Myers. (2011). Issues in the study of virtual world social movements. Journal of the Association for Information Systems. 129. 2 indexed citations

18.

McKenna, Brad. (2011). Experiencing the elicitation of user requirements and recording them in use case diagrams through role play. The Journal of Information and Systems in Education. 22(4). 367–380. 14 indexed citations

19.

Bouwman, Harry, Christer Carlsson, Carolina López‐Nicolás, et al.. (2011). Mobile Travel Services: The Effect of Moderating Context Factors. Information Technology & Tourism. 13(2). 57–74. 7 indexed citations

20.

McKenna, Brad, Lesley Gardner, & Michael Myers. (2010). Chaotic Worlds: An Analysis of World of Warcraft. Journal of the Association for Information Systems. 174. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact