Brad McKenna

About

Brad McKenna is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Brad McKenna has authored 29 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 8 papers in Marketing. Recurrent topics in Brad McKenna’s work include Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Digital Games and Media (7 papers). Brad McKenna is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Digital Games and Media (7 papers). Brad McKenna collaborates with scholars based in United Kingdom, New Zealand and Finland. Brad McKenna's co-authors include Wenjie Cai, Lena Waizenegger, Shahper Richter, Michael Myers, Jyoti Choudrie, Michael Newman, Lesley Gardner, Tuure Tuunanen, Julie Guidry Moulard and Bernadett Köles and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research.

In The Last Decade

Co-authorship network of co-authors of Brad McKenna i

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Fields of papers citing papers by Brad McKenna

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brad McKenna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brad McKenna. The network helps show where Brad McKenna may publish in the future.

Countries citing papers authored by Brad McKenna

Since Specialization

Citations

This map shows the geographic impact of Brad McKenna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brad McKenna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brad McKenna more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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