Chris Pullig

4.4k total citations · 1 hit paper
34 papers, 3.3k citations indexed

About

Chris Pullig is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Chris Pullig has authored 34 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 12 papers in Sociology and Political Science and 9 papers in Social Psychology. Recurrent topics in Chris Pullig's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (6 papers) and Customer Service Quality and Loyalty (6 papers). Chris Pullig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (6 papers) and Customer Service Quality and Loyalty (6 papers). Chris Pullig collaborates with scholars based in United States, United Kingdom and France. Chris Pullig's co-authors include Richard G. Netemeyer, James G. Maxham, Dwane H. Dean, Mehmet I. Yagci, Sujay Dutta, Balaji Krishnan, Joe M. Ricks, Ferdinand F. Wirth, Guangping Wang and James A. Roberts and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Chris Pullig

33 papers receiving 3.0k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Developing and validating measures of facets of customer-based brand equity

2003 932 citations Richard G. Netemeyer, Chris Pullig et al. Journal of Business Research profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Chris Pullig	1.8k	1.6k	892	450	372	34	3.3k
Rohini Ahluwalia	1.9k 1.0×	1.6k 1.0×	687 0.8×	441 1.0×	340 0.9×	33	2.9k
Ayalla Ruvio	1.3k 0.7×	1.1k 0.7×	724 0.8×	421 0.9×	367 1.0×	58	2.8k
Cornelia Pechmann	2.1k 1.1×	1.6k 1.0×	447 0.5×	516 1.1×	161 0.4×	89	4.6k
David M. Hardesty	2.2k 1.2×	1.4k 0.9×	1.0k 1.2×	698 1.6×	336 0.9×	49	4.0k
H. Rao Unnava	2.3k 1.2×	1.7k 1.1×	700 0.8×	605 1.3×	339 0.9×	48	3.5k
Alain d’Astous	3.4k 1.9×	1.6k 1.0×	843 0.9×	360 0.8×	487 1.3×	91	4.4k
Margaret C. Campbell	3.7k 2.0×	2.4k 1.5×	1.0k 1.2×	574 1.3×	469 1.3×	33	5.1k
Robin A. Coulter	2.5k 1.4×	1.7k 1.1×	1.1k 1.2×	762 1.7×	457 1.2×	57	3.8k
Surendra N. Singh	2.0k 1.1×	2.0k 1.3×	641 0.7×	486 1.1×	239 0.6×	52	3.7k
Søren Askegaard	2.1k 1.1×	1.4k 0.9×	527 0.6×	384 0.9×	340 0.9×	80	3.6k

Countries citing papers authored by Chris Pullig

Since Specialization

Citations

This map shows the geographic impact of Chris Pullig's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Chris Pullig with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Chris Pullig more than expected).

Fields of papers citing papers by Chris Pullig

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Chris Pullig. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Chris Pullig. The network helps show where Chris Pullig may publish in the future.

Co-authorship network of co-authors of Chris Pullig

This figure shows the co-authorship network connecting the top 25 collaborators of Chris Pullig. A scholar is included among the top collaborators of Chris Pullig based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Chris Pullig. Chris Pullig is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Kipnis, Eva, et al.. (2022). A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace. Journal of the Association for Consumer Research. 8(1). 95–106. 3 indexed citations

Kipnis, Eva, Catherine Demangeot, Chris Pullig, et al.. (2020). Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being. Journal of Public Policy & Marketing. 40(2). 143–164. 49 indexed citations

Kharouf, Husni, Donald J. Lund, Alexandra Krallman, & Chris Pullig. (2020). A signaling theory approach to relationship recovery. European Journal of Marketing. 54(9). 2139–2170. 55 indexed citations

Carpenter, Thomas P., Ruth Pogacar, Chris Pullig, et al.. (2019). Survey-software implicit association tests: A methodological and empirical analysis. Behavior Research Methods. 51(5). 2194–2208. 195 indexed citations

Roberts, James A., Chris Pullig, & Meredith E. David. (2019). Family conflict and adolescent compulsive buying behavior. Young Consumers Insight and Ideas for Responsible Marketers. 20(3). 208–218. 22 indexed citations

Kipnis, Eva, Catherine Demangeot, Chris Pullig, & Amanda J. Broderick. (2019). Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets. Journal of Business Research. 98. 126–141. 36 indexed citations

Demangeot, Catherine, Eva Kipnis, Chris Pullig, et al.. (2018). Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action. Journal of Business Research. 100. 339–353. 39 indexed citations

Davis, Brennan, Marla Royne Stafford, & Chris Pullig. (2014). How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts. Journal of the American Academy of Child & Adolescent Psychiatry. 53(12). 1271–1278.e1. 51 indexed citations

Demangeot, Catherine, et al.. (2014). Consumer mobility and well-being among changing places and shifting ethnicities. Marketing Theory. 15(2). 271–278. 17 indexed citations

10.

Roberts, James A., Chris Manolis, & Chris Pullig. (2014). Contingent Self‐Esteem, Self‐Presentational Concerns, and Compulsive Buying. Psychology and Marketing. 31(2). 147–160. 87 indexed citations

11.

Dutta, Sujay & Chris Pullig. (2014). A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014). Journal of Business Research. 68(5). 1082–1085.

12.

Cooper, Marjorie J. & Chris Pullig. (2012). I’m Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?. Journal of Business Ethics. 112(1). 167–176. 29 indexed citations

13.

Demangeot, Catherine, Natalie Ross Adkins, Rene Dentiste Mueller, et al.. (2012). Toward Intercultural Competency in Multicultural Marketplaces. Journal of Public Policy & Marketing. 32(1_suppl). 156–164. 42 indexed citations

14.

Kipnis, Eva, Amanda J. Broderick, Catherine Demangeot, et al.. (2012). Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being. Journal of Business Research. 66(8). 1186–1194. 48 indexed citations

15.

Pullig, Chris, Carolyn J. Simmons, & Richard G. Netemeyer. (2006). Brand Dilution: When Do New Brands Hurt Existing Brands?. Journal of Marketing. 70(2). 52–66. 30 indexed citations

16.

Pullig, Chris. (2006). Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity. Journal of the Academy of Marketing Science. 34(4). 528–542. 173 indexed citations

17.

Pullig, Chris, Carolyn J. Simmons, & Richard G. Netemeyer. (2006). Brand Dilution: When Do New Brands Hurt Existing Brands?. Journal of Marketing. 70(2). 52–66. 50 indexed citations

18.

Netemeyer, Richard G., James G. Maxham, & Chris Pullig. (2005). Conflicts in the Work–Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent. Journal of Marketing. 69(2). 130–143. 355 indexed citations

19.

Pullig, Chris, James G. Maxham, & Joseph F. Hair. (2002). Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity. Journal of Business Research. 55(5). 401–415. 88 indexed citations

20.

Chawla, Sudhir K., et al.. (1997). Critical Success Factors from an Organizational Life Cycle Perspective: Perceptions of Small Business Owners from Different Business Environments. Journal of business & entrepreneurship. 9(1). 47. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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