Yu-Leung Ng
- Sociology and Political Science top 5%
- Marketing top 5%
- Artificial Intelligence
- Social Psychology
- Human-Computer Interaction top 5%
- Co-authors
- Kara ChanKing‐Wa FuPatrick IpFlora MaFrederick K. HoTien Ee Dominic YeoXinshu ZhaoGerard Prendergast
- Topics
- Media, Gender, and Advertising (8 papers)Consumer Behavior in Brand Consumption and Identification (8 papers)Media Influence and Health (7 papers)
- Partner nations
- Hong KongSingaporeUnited Kingdom
In The Last Decade
Yu-Leung Ng
37 papers receiving 569 citations
Peers
Comparison fields: 5 of 103
- Sociology and Political Science 288
- Marketing 168
- Artificial Intelligence 68
- Social Psychology 63
- Human-Computer Interaction 59
Countries citing papers authored by Yu-Leung Ng
This map shows the geographic impact of Yu-Leung Ng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yu-Leung Ng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yu-Leung Ng more than expected).
Fields of papers citing papers by Yu-Leung Ng
This network shows the impact of papers produced by Yu-Leung Ng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yu-Leung Ng. The network helps show where Yu-Leung Ng may publish in the future.
Co-authorship network of co-authors of Yu-Leung Ng
This figure shows the co-authorship network connecting the top 25 collaborators of Yu-Leung Ng. A scholar is included among the top collaborators of Yu-Leung Ng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yu-Leung Ng. Yu-Leung Ng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 2 | |
| 3 | 18 | |
| 4 | 32 | |
| 5 | 10 | |
| 6 | 25 | |
| 7 | 5 | |
| 8 | 10 | |
| 9 | 28 | |
| 10 | 7 | |
| 11 | 3 | |
| 12 | 5 | |
| 13 | 2 | |
| 14 | 10 | |
| 15 | 5 | |
| 16 | Canadian Chinese Adolescent Girls' Gender Roles and Identities | 4 |
| 17 | 158 | |
| 18 | 7 | |
| 19 | 8 | |
| 20 | Adolescent girls’ interpretation of sexuality found in media image | 2 |
About Yu-Leung Ng
Yu-Leung Ng is a scholar working on Gender Studies, Communication and Marketing, having authored 39 papers that have together received 608 indexed citations. Recurring topics across this work include Media, Gender, and Advertising (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Media Influence and Health (7 papers). The work is most often cited by research in Marketing (168 citations), Human-Computer Interaction (59 citations) and Applied Psychology (48 citations). Yu-Leung Ng has collaborated with scholars based in Hong Kong, Singapore and United Kingdom. Frequent co-authors include Kara Chan, King‐Wa Fu, Patrick Ip, Flora Ma, Frederick K. Ho, Tien Ee Dominic Yeo, Xinshu Zhao, Gerard Prendergast, Mike Schmierbach and Luwei Rose Luqiu. Their work appears in journals such as Computers in Human Behavior, New Media & Society and Social Indicators Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.