Norman E. Marr

900 total citations
36 papers, 683 citations indexed

About

Norman E. Marr is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Norman E. Marr has authored 36 papers receiving a total of 683 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Strategy and Management, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Norman E. Marr's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Norman E. Marr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Norman E. Marr collaborates with scholars based in United Kingdom, New Zealand and Hong Kong. Norman E. Marr's co-authors include Gerard Prendergast, Elena Garnevska, Pervaiz Akhtar, Muhammad Moazzam, David Harness, Pascale Quester, Poh‐Lin Yeoh and Christian Fischer and has published in prestigious journals such as European Journal of Marketing, International Journal of Physical Distribution & Logistics Management and Management Decision.

In The Last Decade

Norman E. Marr

34 papers receiving 604 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Norman E. Marr United Kingdom 14 284 236 236 166 140 36 683
Malliga Marimuthu Malaysia 18 471 1.7× 115 0.5× 457 1.9× 342 2.1× 214 1.5× 54 963
Umashankar Venkatesh India 10 161 0.6× 113 0.5× 233 1.0× 201 1.2× 59 0.4× 19 590
Richard Brookes New Zealand 12 316 1.1× 167 0.7× 304 1.3× 158 1.0× 66 0.5× 20 580
Laurens Sloot Netherlands 12 207 0.7× 193 0.8× 644 2.7× 155 0.9× 53 0.4× 23 895
Rhonda L. Hensley United States 6 384 1.4× 242 1.0× 429 1.8× 201 1.2× 42 0.3× 13 891
Mehmet Haluk Köksal Lebanon 11 91 0.3× 160 0.7× 137 0.6× 162 1.0× 163 1.2× 18 483
Constantine Lymperopoulos Greece 13 323 1.1× 119 0.5× 365 1.5× 173 1.0× 142 1.0× 17 657
Ioannis E. Chaniotakis Greece 14 342 1.2× 126 0.5× 348 1.5× 169 1.0× 147 1.1× 19 692
Prokopis K. Theodoridis Greece 11 180 0.6× 94 0.4× 276 1.2× 209 1.3× 56 0.4× 24 618
Monica Faraoni Italy 10 92 0.3× 104 0.4× 294 1.2× 228 1.4× 89 0.6× 18 552

Countries citing papers authored by Norman E. Marr

Since Specialization
Citations

This map shows the geographic impact of Norman E. Marr's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norman E. Marr with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norman E. Marr more than expected).

Fields of papers citing papers by Norman E. Marr

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norman E. Marr. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norman E. Marr. The network helps show where Norman E. Marr may publish in the future.

Co-authorship network of co-authors of Norman E. Marr

This figure shows the co-authorship network connecting the top 25 collaborators of Norman E. Marr. A scholar is included among the top collaborators of Norman E. Marr based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Norman E. Marr. Norman E. Marr is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Moazzam, Muhammad, Pervaiz Akhtar, Elena Garnevska, & Norman E. Marr. (2018). Measuring agri-food supply chain performance and risk through a new analytical framework: a case study of New Zealand dairy. Production Planning & Control. 29(15). 1258–1274. 64 indexed citations
2.
Garnevska, Elena, et al.. (2018). Factors affecting marketing channel choice decisions of smallholder Citrus growers. Journal of Agribusiness in Developing and Emerging Economies. 8(3). 426–453. 18 indexed citations
3.
Marr, Norman E., et al.. (2006). An empirical measure of the availability, completeness and reliability of voluntarily disclosed personal information for direct marketing purposes. Journal of Financial Services Marketing. 11(1). 85–94. 5 indexed citations
4.
Marr, Norman E., et al.. (2005). Voluntary Disclosures of Personal Information for Direct Marketing Purposes: A Quantitative and Qualitative Comparison of Differences between Contributors and Abstainers. 9(1). 1 indexed citations
5.
Harness, David & Norman E. Marr. (2001). Strategies for eliminating a financial services product. Journal of Product & Brand Management. 10(7). 423–438. 10 indexed citations
6.
Harness, David, et al.. (1998). The identification of weak products revisited. Journal of Product & Brand Management. 7(4). 319–335. 15 indexed citations
7.
Prendergast, Gerard & Norman E. Marr. (1997). Generic products: who buys them and how do they perform relative to each other?. European Journal of Marketing. 31(2). 94–109. 38 indexed citations
8.
Marr, Norman E., et al.. (1996). Marketing and Professional Services: the Case of Consultancy Engineering. Service Industries Journal. 16(4). 544–562. 16 indexed citations
9.
Prendergast, Gerard & Norman E. Marr. (1995). Disenchantment Discontinuance in the Diffusion of Self-Service Technologies in the Services Industry:. Journal of International Consumer Marketing. 7(2). 25–40. 37 indexed citations
10.
Marr, Norman E., et al.. (1995). EVALUATION AND ANALYSIS OF CONSUMER PREFERENCES FOR OUTDOOR ORNAMENTAL PLANTS. Acta Horticulturae. 199–208. 25 indexed citations
11.
Marr, Norman E., et al.. (1992). Country‐of‐Origin Stereotyping: A Case Study in the NewZealand Motor Vehicle Industry. European Journal of Marketing. 26(3). 37–51. 68 indexed citations
12.
Marr, Norman E. & Gerard Prendergast. (1991). Strategies for Retailing Technologies at Maturity:. Journal of International Consumer Marketing. 3(3). 99–125. 25 indexed citations
13.
Marr, Norman E.. (1991). Management Sophistication and Service Performance. International Journal of Physical Distribution & Logistics Management. 21(4). 32–41. 3 indexed citations
14.
Marr, Norman E. & Gerard Prendergast. (1990). EFTPOS: The Perils of a Cost-Driven Venture. Service Industries Journal. 10(4). 748–758. 6 indexed citations
15.
Marr, Norman E.. (1990). Customer Services – Off‐the‐peg or Tailor‐made?. International Journal of Physical Distribution & Logistics Management. 20(3). 6–9. 4 indexed citations
16.
Marr, Norman E.. (1989). Physical Distribution Management in New Zealand. International Journal of Physical Distribution & Materials Management. 19(5). 33–40. 2 indexed citations
17.
Marr, Norman E.. (1987). UNDERSTANDING CUSTOMER SERVICE FOR INCREASED COMPETITIVENESS. International Marketing Review. 4(3). 45–53. 11 indexed citations
18.
Marr, Norman E.. (1984). Marketing Freight Transport: The Need for Customer-orientation. Service Industries Journal. 4(3). 125–132. 2 indexed citations
19.
Marr, Norman E.. (1984). The Impact of Customer Services in International Markets. International Journal of Physical Distribution & Materials Management. 14(1). 33–40. 9 indexed citations
20.
Marr, Norman E.. (1980). Do Managers Really Know what Service their Customers Require?. International Journal of Physical Distribution & Materials Management. 10(7). 433–444. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026