Dwight Merunka
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 47
- Consumer Behavior in Brand Consumption and Identification 37
- Consumer Market Behavior and Pricing 9
- Consumer Retail Behavior Studies 5
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- Digital Marketing and Social Media 19
- Co-authors
- Noël Albert (8 shared papers)Pierre Valette‐Florence (14 shared papers)Robert A. Peterson (3 shared papers)Marielle Audrey Payaud (1 shared paper)Omer Farooq (1 shared paper)Richard Huaman‐Ramirez (6 shared papers)Leila Hamzaoui Essoussi (1 shared paper)Rohail Ashraf (3 shared papers)
- Journals
- Journal of Business Research (7 papers)Psychology and Marketing (3 papers)Journal of Consumer Marketing (3 papers)Journal of Business Ethics (2 papers)Asia Pacific Journal of Marketing and Logistics (2 papers)
- Partner nations
- FranceUnited KingdomCanada
In The Last Decade
Dwight Merunka
57 papers receiving 3.3k citations
Hit Papers
Peers
Comparison fields: 5 of 111
- Marketing 2.5k
- Organizational Behavior and Human Resource Management 1.3k
- Tourism, Leisure and Hospitality Management 103
- Information Systems and Management 349
- Strategy and Management 658
Countries citing papers authored by Dwight Merunka
This map shows the geographic impact of Dwight Merunka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dwight Merunka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dwight Merunka more than expected).
Fields of papers citing papers by Dwight Merunka
This network shows the impact of papers produced by Dwight Merunka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dwight Merunka. The network helps show where Dwight Merunka may publish in the future.
Co-authors
The 25 scholars most cited alongside Dwight Merunka, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 62 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The role of brand love in consumer‐brand relationships Hit paper breakdown → | 2013 | 464 |
| 2 | 2007 | 446 | |
| 3 | The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms Hit paper breakdown → | 2013 | 431 |
| 4 | Convenience samples of college students and research reproducibility Hit paper breakdown → | 2013 | 411 |
| 5 | 2012 | 252 | |
| 6 | 2009 | 169 | |
| 7 | 2007 | 136 | |
| 8 | 2006 | 129 | |
| 9 | Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais | 2019 | 102 |
| 10 | 2010 | 96 | |
| 11 | The Feeling of Love Toward a Brand: Concept and Measurement | 2009 | 88 |
| 12 | 2000 | 79 | |
| 13 | 2016 | 78 | |
| 14 | 2011 | 73 | |
| 15 | 2006 | 71 | |
| 16 | 2010 | 63 | |
| 17 | 2014 | 48 | |
| 18 | 2016 | 47 | |
| 19 | 2009 | 31 | |
| 20 | 2016 | 31 |
About Dwight Merunka
Dwight Merunka is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Strategy and Management and Social Psychology, having authored 62 papers that have together received 3.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (37 papers), Customer Service Quality and Loyalty (20 papers), Digital Marketing and Social Media (19 papers), Consumer Market Behavior and Pricing (9 papers), Wine Industry and Tourism (7 papers), Cultural Differences and Values (5 papers), Consumer Retail Behavior Studies (5 papers) and Behavioral Health and Interventions (4 papers). The work is most often cited by research in Marketing (2.5k citations), Organizational Behavior and Human Resource Management (1.3k citations), Tourism, Leisure and Hospitality Management (103 citations), Information Systems and Management (349 citations) and Strategy and Management (658 citations). Dwight Merunka has collaborated with scholars based in France, United Kingdom and Canada. Frequent co-authors include Noël Albert, Pierre Valette‐Florence, Robert A. Peterson, Marielle Audrey Payaud, Omer Farooq, Richard Huaman‐Ramirez, Leila Hamzaoui Essoussi, Rohail Ashraf, Boris Bartikowski and Joël Le Bon. Their work appears in journals such as Journal of Business Research, Psychology and Marketing, Journal of Consumer Marketing, Journal of Business Ethics and Asia Pacific Journal of Marketing and Logistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.