Dwight Merunka

5.0k total citations · 3 hit papers
62 papers, 3.6k citations indexed

About

Dwight Merunka is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Dwight Merunka has authored 62 papers receiving a total of 3.6k indexed citations (citations by other indexed papers that have themselves been cited), including 47 papers in Marketing, 23 papers in Sociology and Political Science and 21 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Dwight Merunka's work include Consumer Behavior in Brand Consumption and Identification (37 papers), Customer Service Quality and Loyalty (20 papers) and Digital Marketing and Social Media (19 papers). Dwight Merunka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (37 papers), Customer Service Quality and Loyalty (20 papers) and Digital Marketing and Social Media (19 papers). Dwight Merunka collaborates with scholars based in France, United Kingdom and Canada. Dwight Merunka's co-authors include Noël Albert, Pierre Valette‐Florence, Robert A. Peterson, Marielle Audrey Payaud, Omer Farooq, Richard Huaman‐Ramirez, Leila Hamzaoui Essoussi, Rohail Ashraf, Boris Bartikowski and Joël Le Bon and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Dwight Merunka

57 papers receiving 3.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The role of brand love in consumer‐brand relationships

2013 464 citations Noël Albert, Dwight Merunka Journal of Consumer Marketing profile →
The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

2013 431 citations Omer Farooq, Marielle Audrey Payaud et al. Journal of Business Ethics profile →
Convenience samples of college students and research reproducibility

2013 411 citations Dwight Merunka et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Dwight Merunka France	23	2.5k	1.8k	1.3k	658	349	62	3.6k
C. Whan Park United States	14	2.5k 1.0×	1.8k 1.0×	1.4k 1.1×	622 0.9×	300 0.9×	18	3.7k
Pierre Valette‐Florence France	31	3.1k 1.2×	2.0k 1.1×	1.4k 1.1×	725 1.1×	306 0.9×	105	4.2k
John Deighton United States	23	2.7k 1.1×	1.8k 1.0×	1.3k 1.0×	536 0.8×	566 1.6×	74	4.2k
Kent Grayson United States	17	2.1k 0.9×	1.8k 1.0×	1.9k 1.5×	775 1.2×	608 1.7×	35	4.3k
Robin A. Coulter United States	30	2.5k 1.0×	1.7k 1.0×	1.1k 0.9×	457 0.7×	366 1.0×	57	3.8k
Chris Pullig United States	25	1.8k 0.8×	1.6k 0.9×	892 0.7×	372 0.6×	229 0.7×	34	3.3k
Gerard Prendergast Hong Kong	30	2.5k 1.0×	1.5k 0.8×	661 0.5×	429 0.7×	501 1.4×	103	3.5k
Kevin E. Voss United States	21	2.0k 0.8×	1.4k 0.8×	1.0k 0.8×	380 0.6×	457 1.3×	40	3.0k
Isabel Buil Spain	30	1.8k 0.8×	1.8k 1.0×	1.2k 0.9×	444 0.7×	526 1.5×	67	4.1k
Zeynep Gürhan‐Canlı Türkiye	23	3.0k 1.2×	2.0k 1.1×	1.1k 0.8×	1.2k 1.8×	613 1.8×	46	4.5k

Countries citing papers authored by Dwight Merunka

Since Specialization

Citations

This map shows the geographic impact of Dwight Merunka's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dwight Merunka with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dwight Merunka more than expected).

Fields of papers citing papers by Dwight Merunka

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dwight Merunka. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dwight Merunka. The network helps show where Dwight Merunka may publish in the future.

Co-authorship network of co-authors of Dwight Merunka

This figure shows the co-authorship network connecting the top 25 collaborators of Dwight Merunka. A scholar is included among the top collaborators of Dwight Merunka based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dwight Merunka. Dwight Merunka is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ashraf, Rohail, Noël Albert, Dwight Merunka, & M. Asif Khan. (2019). Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics. 32(2). 322–342. 5 indexed citations

Huaman‐Ramirez, Richard & Dwight Merunka. (2019). Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais. HAL (Le Centre pour la Communication Scientifique Directe). 102 indexed citations

Huaman‐Ramirez, Richard & Dwight Merunka. (2017). When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure. The Journal of Marketing Theory and Practice. 25(4). 375–395. 4 indexed citations

Petit, Olivia, Dwight Merunka, Jean‐Luc Anton, et al.. (2016). Health and Pleasure in Consumers' Dietary Food Choices: Individual Differences in the Brain's Value System. PLoS ONE. 11(7). e0156333–e0156333. 31 indexed citations

Bartikowski, Boris & Dwight Merunka. (2015). Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior. Systèmes d information & management. Volume 20(1). 9–30. 7 indexed citations

Farooq, Omer, Marielle Audrey Payaud, Dwight Merunka, & Pierre Valette‐Florence. (2013). The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms. Journal of Business Ethics. 125(4). 563–580. 431 indexed citations breakdown →

Ashraf, Rohail & Dwight Merunka. (2013). The impact of customer‐company identification on consumer reactions to new corporate initiatives. Marketing Intelligence & Planning. 31(5). 489–507. 16 indexed citations

Albert, Noël, Dwight Merunka, & Pierre Valette‐Florence. (2009). The Feeling of Love Toward a Brand: Concept and Measurement. RePEc: Research Papers in Economics. 300–307. 88 indexed citations

Johnston, Wesley J., et al.. (2009). The Benefits of Sales Force Automation: A Customer’s Perspective. Journal of Personal Selling and Sales Management. 29(2). 137–150. 31 indexed citations

10.

Bartikowski, Boris, Dwight Merunka, & Pierre Valette‐Florence. (2008). L'attitude vis-à-vis des destinations touristiques : le rôle de la personnalité des villes. Management & Avenir. n° 18(4). 72–87. 7 indexed citations

11.

Albert, Noël, et al.. (2007). What Does Loving a Brand Really Mean? A Study of French Consumers’ Love Affairs. SPIRE - Sciences Po Institutional REpository. 2 indexed citations

12.

Merunka, Dwight, et al.. (2007). Emotions of Fear, Guilt Or Shame in Anti-Alcohol Messages: Measuring Direct Effects on Persuasion and the Moderating Role of Sensation Seeking. ACR European Advances. 17 indexed citations

13.

Merunka, Dwight, et al.. (2007). Modeling and Measuring the Impact of Fear, Guilt and Shame Appeals on Persuasion for Health Communication: A Study of Anti-Alcohol Messages Directed at Young Adults. SSRN Electronic Journal. 2 indexed citations

14.

Albert, Noël, Dwight Merunka, & Pierre Valette‐Florence. (2007). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business Research. 61(10). 1062–1075. 446 indexed citations

15.

Haugtvedt, Curtis P., Dwight Merunka, & Luk Warlop. (2006). Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar. Journal of Business Research. 59(6). 726–727. 1 indexed citations

16.

Merunka, Dwight, et al.. (2006). The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit. Journal of Consumer Marketing. 23(3). 145–155. 129 indexed citations

17.

Merunka, Dwight, et al.. (2005). ROMI : Une révolution dans la pensée et les pratiques en marketing. Décisions Marketing. N° 40(4). 9–15.

18.

Ambroise, Laure, et al.. (2005). HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELS. RePEc: Research Papers in Economics. 13 indexed citations

19.

Merunka, Dwight, et al.. (2002). Une typologie des consommateurs "fidèles": le Bon, la Brute et le Truand. RePEc: Research Papers in Economics. 2 indexed citations

20.

Merunka, Dwight, et al.. (2002). Brand personality: How well does a human personality scale apply to brands?. HAL (Le Centre pour la Communication Scientifique Directe). 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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