Bruce I. Newman

6.5k total citations · 1 hit paper
36 papers, 4.5k citations indexed

About

Bruce I. Newman is a scholar working on Communication, Political Science and International Relations and Sociology and Political Science. According to data from OpenAlex, Bruce I. Newman has authored 36 papers receiving a total of 4.5k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Communication, 9 papers in Political Science and International Relations and 7 papers in Sociology and Political Science. Recurrent topics in Bruce I. Newman's work include Social Media and Politics (7 papers), Electoral Systems and Political Participation (6 papers) and Media Studies and Communication (5 papers). Bruce I. Newman is often cited by papers focused on Social Media and Politics (7 papers), Electoral Systems and Political Participation (6 papers) and Media Studies and Communication (5 papers). Bruce I. Newman collaborates with scholars based in United States, Poland and United Kingdom. Bruce I. Newman's co-authors include Jagdish N. Sheth, Barbara Groß, Mary C. Gilly, Banwari Mittal, Wojciech Cwalina, Andrzej Fałkowski, Randall G. Chapman, Christopher Pich, Dejan Verčič and John S. Miller and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Bruce I. Newman

35 papers receiving 3.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Why we buy what we buy: A theory of consumption values

1991 3.3k citations Jagdish N. Sheth, Bruce I. Newman et al. Journal of Business Research profile →

Peers

Bruce I. Newman

MARKE

SPS

OBHRM

ISM

SM

Alladi Venkatesh United States

Sally Dibb United Kingdom

Marla Royne Stafford United States

Lawrence Feick United States

Maxwell K. Hsu United States

Chenting Su Hong Kong

Philip Kotler United States

Vincent‐Wayne Mitchell United Kingdom

Barbara Groß United States

Leisa Reinecke Flynn United States

Alladi Venkatesh United States

Bruce I. Newman

2.8k ×1.0

MARKE

2.0k ×1.1

SPS

919 ×0.6

OBHRM

688 ×0.9

ISM

651 ×1.5

SM

Citations per year, relative to Bruce I. Newman Bruce I. Newman (= 1×) peers Alladi Venkatesh

Countries citing papers authored by Bruce I. Newman

Since Specialization

Citations

This map shows the geographic impact of Bruce I. Newman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce I. Newman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce I. Newman more than expected).

Fields of papers citing papers by Bruce I. Newman

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce I. Newman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce I. Newman. The network helps show where Bruce I. Newman may publish in the future.

Co-authorship network of co-authors of Bruce I. Newman

This figure shows the co-authorship network connecting the top 25 collaborators of Bruce I. Newman. A scholar is included among the top collaborators of Bruce I. Newman based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce I. Newman. Bruce I. Newman is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Newman, Bruce I.. (2024). The future of political marketing: New bridges and faster, more dangerous roads. International Journal of Market Research. 67(2-3). 148–153. 1 indexed citations

2.

Baumgartner, Jody C & Bruce I. Newman. (2023). Political Marketing and the Election of 2020. 2 indexed citations

3.

Newman, Bruce I., et al.. (2018). The Contribution of Social Political Networks to Democracy. Journal of Political Marketing. 17(4). 354–381. 3 indexed citations

4.

Cwalina, Wojciech, Andrzej Fałkowski, & Bruce I. Newman. (2013). A Cross-Cultural Theory of Voter Behavior. 13 indexed citations

5.

Cwalina, Wojciech, Andrzej Fałkowski, & Bruce I. Newman. (2011). Political Marketing: Theoretical and Strategic Foundations. 58 indexed citations

6.

Cwalina, Wojciech, Andrzej Fałkowski, & Bruce I. Newman. (2010). Towards the development of a cross‐cultural model of voter behavior. European Journal of Marketing. 44(3/4). 351–368. 29 indexed citations

7.

Newman, Bruce I., et al.. (2004). L'apparenza e l'appartenenza : teorie del marketing politico. 1 indexed citations

8.

Newman, Bruce I.. (2002). Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election. Journal of Political Marketing. 1(2-3). 159–173. 15 indexed citations

9.

Newman, Bruce I.. (2002). The Role of Marketing in Politics. Journal of Political Marketing. 1(1). 1–5. 25 indexed citations

10.

Newman, Bruce I.. (2002). The Merging of Public Relations and Political Marketing. Journal of Political Marketing. 1(2-3). 1–7. 6 indexed citations

11.

Newman, Bruce I.. (2001). Commentary ‐ Image‐manufacturing in the USA: recent US Presidential Elections and beyond. European Journal of Marketing. 35(9/10). 966–970. 19 indexed citations

12.

Newman, Bruce I.. (2001). An assessment of the 2000 US presidential election: a set of political marketing guidelines. Journal of Public Affairs. 1(3). 210–216. 15 indexed citations

13.

Miller, John S. & Bruce I. Newman. (1996). Challenges to Training for Use of Changeable-Message Signs: Implications for Intelligent Transportation Systems. Transportation Research Record Journal of the Transportation Research Board. 1553. 34–37. 1 indexed citations

14.

Newman, Bruce I.. (1994). The Marketing of the President: Political Marketing as Campaign Strategy. 122 indexed citations

15.

Gilly, Mary C., Jagdish N. Sheth, Bruce I. Newman, & Barbara Groß. (1992). Consumption Values and Market Choices: Theory and Applications. Journal of Marketing Research. 29(4). 487–487. 357 indexed citations

16.

Sheth, Jagdish N., Bruce I. Newman, & Barbara Groß. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research. 22(2). 159–170. 3272 indexed citations breakdown →

17.

Newman, Bruce I.. (1985). An Historical Review of the Voter As a Consumer. 9 indexed citations

18.

Newman, Bruce I. & Jagdish N. Sheth. (1985). Political marketing : readings and annotated bibliography. 17 indexed citations

19.

Newman, Bruce I. & Jagdish N. Sheth. (1985). A Model of Primary Voter Behavior. Journal of Consumer Research. 12(2). 178–178. 111 indexed citations

20.

Newman, Bruce I.. (1981). The prediction and explanation of actual voting behavior in a presidential primary election. University Microfilms International eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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