Esther Thorson

8.4k total citations · 2 hit papers
154 papers, 5.9k citations indexed

About

Esther Thorson is a scholar working on Sociology and Political Science, Communication and Literature and Literary Theory. According to data from OpenAlex, Esther Thorson has authored 154 papers receiving a total of 5.9k indexed citations (citations by other indexed papers that have themselves been cited), including 72 papers in Sociology and Political Science, 58 papers in Communication and 42 papers in Literature and Literary Theory. Recurrent topics in Esther Thorson's work include Media Influence and Health (39 papers), Social Media and Politics (37 papers) and Media Studies and Communication (37 papers). Esther Thorson is often cited by papers focused on Media Influence and Health (39 papers), Social Media and Politics (37 papers) and Media Studies and Communication (37 papers). Esther Thorson collaborates with scholars based in United States, South Korea and Taiwan. Esther Thorson's co-authors include James R. Coyle, Shelly Rodgers, Christopher E. Beaudoin, Yuhmiin Chang, Byron Reeves, Albert C. L. G. Günther, Jung-Gyo Lee, eunjin Kim, Kenneth Fleming and Marian Friestad and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Esther Thorson

146 papers receiving 5.2k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

2001 872 citations James R. Coyle, Esther Thorson Journal of Advertising profile →
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

2024 27 citations eunjin Kim, Esther Thorson et al. profile →

Peers

Esther Thorson

SPS

MARKE

COMMU

LLT

ISM

Peter Neijens Netherlands

Seung‐A Annie Jin United States

Matthew S. Eastin United States

Sejung Marina Choi United States

Yongjun Sung United States

Carolyn A. Lin United States

Robert LaRose United States

Michelle R. Nelson United States

Eva A. van Reijmersdal Netherlands

Martin Eisend Germany

Peter Neijens Netherlands

Esther Thorson

2.9k ×0.9

SPS

2.1k ×1.1

MARKE

792 ×0.5

COMMU

890 ×0.8

LLT

726 ×1.0

ISM

Citations per year, relative to Esther Thorson Esther Thorson (= 1×) peers Peter Neijens

Countries citing papers authored by Esther Thorson

Since Specialization

Citations

This map shows the geographic impact of Esther Thorson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Esther Thorson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Esther Thorson more than expected).

Fields of papers citing papers by Esther Thorson

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Esther Thorson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Esther Thorson. The network helps show where Esther Thorson may publish in the future.

Co-authorship network of co-authors of Esther Thorson

This figure shows the co-authorship network connecting the top 25 collaborators of Esther Thorson. A scholar is included among the top collaborators of Esther Thorson based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Esther Thorson. Esther Thorson is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Thorson, Esther, et al.. (2025). Adapt and overcome: The impact of adaptive frames in news stories on climate change skeptics and acceptors. Journalism. 27(2). 251–270.

2.

Kim, eunjin, Margaret Duffy, & Esther Thorson. (2021). Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising. Journal of Advertising. 50(2). 119–138. 64 indexed citations

3.

Edgerly, Stephanie, et al.. (2019). When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines. Journalism & Mass Communication Quarterly. 97(1). 52–71. 72 indexed citations

4.

Sridhar, Shrihari, et al.. (2011). The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance. The International Journal on Media Management. 13(2). 107–128. 23 indexed citations

5.

Coleman, Renita, Esther Thorson, & Lee Wilkins. (2011). Testing the Effect of Framing and Sourcing in Health News Stories. Journal of Health Communication. 16(9). 941–954. 100 indexed citations

6.

Micu, Anca C. & Esther Thorson. (2008). Leveraging News and Advertising to Introduce New Brands on the Web. Journal of Interactive Advertising. 9(1). 14–26. 20 indexed citations

7.

Schumann, David W. & Esther Thorson. (2007). Internet Advertising: Theory and Research. 46 indexed citations

8.

Beaudoin, Christopher E. & Esther Thorson. (2007). Evaluating the Effects of a Youth Health Media Campaign. Journal of Health Communication. 12(5). 439–454. 14 indexed citations

9.

Coyle, James R. & Esther Thorson. (2001). The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising. 30(3). 65–77. 872 indexed citations breakdown →

10.

Rodgers, Shelly & Esther Thorson. (2000). The Interactive Advertising Model. Journal of Interactive Advertising. 1(1). 41–60. 327 indexed citations

11.

Thorson, Esther, et al.. (1995). Consumer Response to Four Categories of QGreenQ Television Commercials. ACR North American Advances. 4 indexed citations

12.

Thorson, Esther. (1993). The proceedings of the 1993 conference of the American Academy of Advertising. 16 indexed citations

13.

Thorson, Esther, et al.. (1992). Attention, Memory, Attitude, and Conation: a Test of the Advertising Hierarchy. ACR North American Advances. 38 indexed citations

14.

Phelps, Joseph E. & Esther Thorson. (1991). Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad - Brand Attitude Relationship. ACR North American Advances. 56 indexed citations

15.

Thorson, Esther. (1990). Consumer Processing of Advertising. 12(1-2). 197–230. 15 indexed citations

16.

Schumann, David W., Esther Thorson, & Deborah A. Rosen. (1989). Testing the Selection Processing Model: the Influence of Program Related Needs. ACR North American Advances. 2 indexed citations

17.

Thorson, Esther & Byron Reeves. (1986). Effects of Over-Time Measures of Viewer Liking and Activity During Programs and Commercials on Memory For Commercials. ACR North American Advances. 39 indexed citations

18.

Friestad, Marian & Esther Thorson. (1986). Emotion-Eliciting Advertising: Effects on Long Term Memory and Judgment. ACR North American Advances. 38 indexed citations

19.

Thorson, Esther. (1983). Propositional Determinants of Memory for Television Commercials. 6(1). 139–155. 3 indexed citations

20.

Thorson, Esther. (1977). Gaming and Computer Simulation as Problem-Solving Vehicles in Higher Education.. Liberal education.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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