Esther Thorson
- Communication top 0.2%
- Social Media and Politics 37
- Media Studies and Communication 37
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Market Behavior and Pricing 10
- Information Systems and Management top 0.5%
- Literature and Literary Theory top 0.2%
- Media Influence and Health 39
- Sociology and Political Science top 0.2%
- Digital Marketing and Social Media 30
- Misinformation and Its Impacts 11
- Social Capital and Networks 8
- Co-authors
- James R. CoyleShelly RodgersChristopher E. BeaudoinYuhmiin ChangByron ReevesAlbert C. L. G. GüntherJung-Gyo Leeeunjin Kim
- Partner nations
- United StatesSouth KoreaTaiwan
In The Last Decade
Esther Thorson
146 papers receiving 5.2k citations
Hit Papers
Peers
Comparison fields: 5 of 127
- Communication 1.6k
- Marketing 1.9k
- Information Systems and Management 740
- Literature and Literary Theory 1.1k
- Sociology and Political Science 3.4k
Countries citing papers authored by Esther Thorson
This map shows the geographic impact of Esther Thorson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Esther Thorson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Esther Thorson more than expected).
Fields of papers citing papers by Esther Thorson
This network shows the impact of papers produced by Esther Thorson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Esther Thorson. The network helps show where Esther Thorson may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Esther Thorson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2021 | 64 | |
| 3 | 2019 | 72 | |
| 4 | 2011 | 23 | |
| 5 | 2011 | 100 | |
| 6 | 2008 | 20 | |
| 7 | Internet Advertising: Theory and Research | 2007 | 46 |
| 8 | 2007 | 14 | |
| 9 | The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sitesbreakdown → | 2001 | 872 |
| 10 | 2000 | 327 | |
| 11 | Consumer Response to Four Categories of QGreenQ Television Commercials | 1995 | 4 |
| 12 | The proceedings of the 1993 conference of the American Academy of Advertising | 1993 | 16 |
| 13 | Attention, Memory, Attitude, and Conation: a Test of the Advertising Hierarchy | 1992 | 38 |
| 14 | Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad - Brand Attitude Relationship | 1991 | 56 |
| 15 | 1990 | 15 | |
| 16 | Testing the Selection Processing Model: the Influence of Program Related Needs | 1989 | 2 |
| 17 | Effects of Over-Time Measures of Viewer Liking and Activity During Programs and Commercials on Memory For Commercials | 1986 | 39 |
| 18 | Emotion-Eliciting Advertising: Effects on Long Term Memory and Judgment | 1986 | 38 |
| 19 | 1983 | 3 | |
| 20 | Gaming and Computer Simulation as Problem-Solving Vehicles in Higher Education. | 1977 | 0 |
About Esther Thorson
Esther Thorson is a scholar working on Communication, Literature and Literary Theory and Marketing, having authored 154 papers that have together received 5.9k indexed citations. Recurring topics across this work include Media Influence and Health (39 papers), Social Media and Politics (37 papers), Media Studies and Communication (37 papers), Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (19 papers), Misinformation and Its Impacts (11 papers), Consumer Market Behavior and Pricing (10 papers) and Social Capital and Networks (8 papers). The work is most often cited by research in Communication (1.6k citations), Marketing (1.9k citations) and Information Systems and Management (740 citations). Esther Thorson has collaborated with scholars based in United States, South Korea and Taiwan. Frequent co-authors include James R. Coyle, Shelly Rodgers, Christopher E. Beaudoin, Yuhmiin Chang, Byron Reeves, Albert C. L. G. Günther, Jung-Gyo Lee, eunjin Kim, Kenneth Fleming and Marian Friestad.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.