Richard E. Petty

103.6k total citations · 23 hit papers
434 papers, 59.9k citations indexed

About

Richard E. Petty is a scholar working on Sociology and Political Science, Social Psychology and Applied Psychology. According to data from OpenAlex, Richard E. Petty has authored 434 papers receiving a total of 59.9k indexed citations (citations by other indexed papers that have themselves been cited), including 245 papers in Sociology and Political Science, 198 papers in Social Psychology and 128 papers in Applied Psychology. Recurrent topics in Richard E. Petty's work include Social and Intergroup Psychology (205 papers), Behavioral Health and Interventions (123 papers) and Cultural Differences and Values (117 papers). Richard E. Petty is often cited by papers focused on Social and Intergroup Psychology (205 papers), Behavioral Health and Interventions (123 papers) and Cultural Differences and Values (117 papers). Richard E. Petty collaborates with scholars based in United States, Spain and Canada. Richard E. Petty's co-authors include John T. Cacioppo, Duane T. Wegener, Pablo Briñol, Zakary L. Tormala, David W. Schumann, Derek D. Rucker, Leandre R. Fabrigar, Joseph R. Priester, Chuan Feng Kao and W. Blair G. Jarvis and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Psychological Bulletin.

In The Last Decade

Richard E. Petty

428 papers receiving 53.7k citations

Hit Papers

Communication and Persuasion 1976 2026 1992 2009 1986 1982 1983 1981 1984 1000 2.0k 3.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Communication and Persuasion
    1986 3.7k citations Richard E. Petty, John T. Cacioppo profile →
  2. The need for cognition.
    1982 3.7k citations John T. Cacioppo, Richard E. Petty profile →
  3. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
    1983 3.4k citations Richard E. Petty, John T. Cacioppo et al. profile →
  4. Attitudes and Persuasion: Classic and Contemporary Approaches
    1981 2.5k citations Richard E. Petty, John T. Cacioppo profile →
  5. The Efficient Assessment of Need for Cognition
    1984 2.2k citations John T. Cacioppo, Richard E. Petty et al. profile →
  6. Mediation Analysis in Social Psychology: Current Practices and New Recommendations
    2011 1.9k citations Richard E. Petty et al. profile →
  7. Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.
    1996 1.7k citations John T. Cacioppo, Richard E. Petty et al. profile →
  8. ATTITUDES AND ATTITUDE CHANGE
    1997 1.6k citations Richard E. Petty, Duane T. Wegener et al. profile →
  9. Personal involvement as a determinant of argument-based persuasion.
    1981 1.4k citations Richard E. Petty, John T. Cacioppo et al. profile →
  10. The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.
    1984 1.2k citations Richard E. Petty, John T. Cacioppo profile →
  11. Social psychophysiology : a sourcebook
    1983 1.2k citations John T. Cacioppo, Richard E. Petty et al. profile →
  12. Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.
    1979 1.2k citations Richard E. Petty, John T. Cacioppo profile →
  13. Attitude change: Multiple roles for persuasion variables.
    1998 712 citations Richard E. Petty, Duane T. Wegener profile →
  14. Central and peripheral routes to persuasion: An individual difference perspective.
    1986 667 citations John T. Cacioppo, Richard E. Petty et al. profile →
  15. Communication and Persuasion: Central and Peripheral Routes to Attitude Change
    1988 663 citations Richard E. Petty, John T. Cacioppo et al. profile →
  16. Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues
    1994 652 citations Richard E. Petty et al. Personality and Social Psychology Bulletin profile →
  17. The elaboration likelihood model: Current status and controversies.
    1999 641 citations Richard E. Petty, Duane T. Wegener profile →
  18. Effects of message repetition and position on cognitive response, recall, and persuasion.
    1979 598 citations John T. Cacioppo, Richard E. Petty profile →
  19. Effects of need for cognition on message evaluation, recall, and persuasion.
    1983 588 citations John T. Cacioppo, Richard E. Petty et al. profile →
  20. The effects of stereotype activation on behavior: A review of possible mechanisms.
    2001 528 citations Richard E. Petty et al. profile →
  21. Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions.
    1986 511 citations John T. Cacioppo, Richard E. Petty et al. profile →
  22. The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence.
    1996 467 citations Richard E. Petty et al. profile →
  23. Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification.
    1976 412 citations Richard E. Petty et al. profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Richard E. Petty 30.7k 18.0k 13.7k 11.6k 8.0k 434 59.9k
Norbert Schwarz 20.0k 0.7× 19.9k 1.1× 7.0k 0.5× 8.6k 0.7× 3.0k 0.4× 461 56.6k
E. Tory Higgins 15.8k 0.5× 15.9k 0.9× 5.9k 0.4× 15.0k 1.3× 3.9k 0.5× 354 42.6k
John T. Cacioppo 27.4k 0.9× 34.2k 1.9× 10.9k 0.8× 11.5k 1.0× 6.6k 0.8× 465 104.8k
Shelly Chaiken 16.9k 0.5× 8.7k 0.5× 6.2k 0.5× 6.0k 0.5× 3.4k 0.4× 89 32.4k
Yaacov Trope 14.0k 0.5× 13.3k 0.7× 6.3k 0.5× 13.1k 1.1× 2.5k 0.3× 200 33.8k
Andrew F. Hayes 38.3k 1.2× 34.7k 1.9× 14.2k 1.0× 11.7k 1.0× 4.5k 0.6× 98 126.3k
Robert B. Cialdini 18.8k 0.6× 9.5k 0.5× 7.2k 0.5× 7.2k 0.6× 2.0k 0.2× 195 40.1k
Hazel Rose Markus 20.1k 0.7× 27.0k 1.5× 3.9k 0.3× 5.5k 0.5× 1.7k 0.2× 219 50.5k
Kristopher J. Preacher 22.4k 0.7× 23.8k 1.3× 7.1k 0.5× 7.7k 0.7× 1.6k 0.2× 121 83.9k
Alice H. Eagly 25.0k 0.8× 13.2k 0.7× 4.8k 0.4× 3.5k 0.3× 2.0k 0.2× 257 54.8k

Countries citing papers authored by Richard E. Petty

Since Specialization
Citations

This map shows the geographic impact of Richard E. Petty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Richard E. Petty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Richard E. Petty more than expected).

Fields of papers citing papers by Richard E. Petty

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Richard E. Petty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Richard E. Petty. The network helps show where Richard E. Petty may publish in the future.

Co-authorship network of co-authors of Richard E. Petty

This figure shows the co-authorship network connecting the top 25 collaborators of Richard E. Petty. A scholar is included among the top collaborators of Richard E. Petty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Richard E. Petty. Richard E. Petty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Petty, Richard E., et al.. (2025). Using two-sided messages to combat misinformation: An overview. Behavioral Science & Policy. 11(2). 1–8.
2.
Santos, David, et al.. (2024). Certainty in holistic thinking and responses to contradiction: Dialectical proverbs, counter‐attitudinal change and ambivalence. British Journal of Social Psychology. 64(1). e12782–e12782. 2 indexed citations
3.
Siev, Joseph J. & Richard E. Petty. (2024). Ambivalent attitudes promote support for extreme political actions. Science Advances. 10(24). eadn2965–eadn2965. 2 indexed citations
4.
Teeny, Jacob D., et al.. (2023). Understanding the Magnitude of Hypocrisy in Moral Contradictions: The Role of Surprise at Violating Strong Attitudes. Personality and Social Psychology Bulletin. 50(12). 1661–1674. 2 indexed citations
5.
Paredes, Borja, Javier Horcajo, Pablo Briñol, et al.. (2023). The effects of perceived COVID‐19 threat on compensatory conviction, thought reliance, and attitudes. European Journal of Social Psychology. 53(6). 1309–1325. 2 indexed citations
6.
Peacock, Erin, James D. Marsh, P. Adam Kelly, et al.. (2021). Implicit and Explicit Attitudes Toward Antihypertensive Medications Explain Variation in Pharmacy Refill and Self‐Reported Adherence Beyond Traditional Risk Factors: Potential Novel Mechanism Underlying Adherence. Journal of the American Heart Association. 10(6). e018986–e018986. 9 indexed citations
7.
Philipp‐Muller, Aviva, Jacob D. Teeny, & Richard E. Petty. (2021). Do consumers care about morality? A review and framework for understanding morality's marketplace influence. 5(1). 107–124. 14 indexed citations
8.
Teeny, Jacob D., Joseph J. Siev, Pablo Briñol, & Richard E. Petty. (2020). A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology. 31(2). 382–414. 149 indexed citations
9.
Santos, David, et al.. (2019). Trait aggressiveness predicting aggressive behavior: The moderating role of meta‐cognitive certainty. Aggressive Behavior. 45(3). 255–264. 27 indexed citations
10.
Luttrell, Andrew, et al.. (2016). Making it moral: Merely labeling an attitude as moral increases its strength. Journal of Experimental Social Psychology. 65. 82–93. 67 indexed citations
11.
Luttrell, Andrew, Richard E. Petty, & Pablo Briñol. (2015). Ambivalence and certainty can interact to predict attitude stability over time. Journal of Experimental Social Psychology. 63. 56–68. 65 indexed citations
12.
Briñol, Pablo, et al.. (2013). The effect of Need for Cognition on the stability of prejudiced attitudes toward South American immigrants. Psicothema. 1(25). 73–78. 17 indexed citations
13.
Petty, Richard E. & Pablo Briñol. (2008). Psychological Processes Underlying Persuasion. Diogenes. 55(1). 52–67. 29 indexed citations
14.
Fázio, Russell H. & Richard E. Petty. (2008). Attitudes : key readings : their structure, function, and consequences. Psychology Press eBooks. 5 indexed citations
15.
Horcajo, Javier, Ya Hui Michelle See, Pablo Briñol, & Richard E. Petty. (2008). The Role of Mortality Salience in Consumer Persuasion. National University of Singapore. 4 indexed citations
16.
Briñol, Pablo, et al.. (2006). The Role of Self-Affirmation in Consumer Persuasion. ACR North American Advances. 2 indexed citations
17.
Wegener, Duane T. & Richard E. Petty. (2001). On the Use of Naive Theories of Bias to Remove Or Avoid Bias: the Flexible Correction Model. ACR North American Advances. 5 indexed citations
18.
Smith, Stephen M., Curtis P. Haugtvedt, & Richard E. Petty. (1994). Need for cognition and the effects of repeated expression on attitude accessibility and extremity. Advances in consumer research. 21(1). 234–237. 13 indexed citations
19.
Petty, Richard E. & John T. Cacioppo. (1981). Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context. ACR North American Advances. 276 indexed citations
20.
Petty, Richard E.. (1977). A cognitive response analysis of the temporal persistence of attitude changes induced by persuasive communications /. OhioLink ETD Center (Ohio Library and Information Network). 20 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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