Gerald J. Gorn
- Marketing top 0.1%
- Sociology and Political Science top 0.5%
- Social Psychology top 0.5%
- Experimental and Cognitive Psychology top 1%
- Literature and Literary Theory top 0.5%
- Co-authors
- Marvin E. GoldbergAmitava ChattopadhyayDarren W. DahlDavid K. TseCharles B. WeinbergJaideep SenguptaMichel Tuan PhamGary J. Bamossy
- Topics
- Consumer Behavior in Brand Consumption and Identification (23 papers)Color perception and design (12 papers)Media Influence and Health (7 papers)
- Partner nations
- CanadaHong KongUnited States
In The Last Decade
Gerald J. Gorn
71 papers receiving 4.2k citations
Peers
Comparison fields: 5 of 130
- Marketing 2.8k
- Sociology and Political Science 1.7k
- Social Psychology 1.3k
- Experimental and Cognitive Psychology 761
- Literature and Literary Theory 570
Countries citing papers authored by Gerald J. Gorn
This map shows the geographic impact of Gerald J. Gorn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerald J. Gorn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerald J. Gorn more than expected).
Fields of papers citing papers by Gerald J. Gorn
This network shows the impact of papers produced by Gerald J. Gorn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerald J. Gorn. The network helps show where Gerald J. Gorn may publish in the future.
Co-authorship network of co-authors of Gerald J. Gorn
This figure shows the co-authorship network connecting the top 25 collaborators of Gerald J. Gorn. A scholar is included among the top collaborators of Gerald J. Gorn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gerald J. Gorn. Gerald J. Gorn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Is All That Glitters Gold? the Effect of Product Surface Glossiness on Consumer Judgments | 1 |
| 2 | Secrecy Prompts Nonconformity-Avoidance in Consumption Choice | 1 |
| 3 | 1 | |
| 4 | 37 | |
| 5 | 115 | |
| 6 | 2 | |
| 7 | Monster Or Motivator? Understanding and Taming Consumer Envy | 1 |
| 8 | 61 | |
| 9 | 11 | |
| 10 | 95 | |
| 11 | Breaking Out of the North American Box | 13 |
| 12 | 8 | |
| 13 | 16 | |
| 14 | Observations on Awareness and Conditioning | 4 |
| 15 | Lifestyles of the Elderly: the Past, the Present and the Future | 1 |
| 16 | Comparative Advertising: Some Positive Results | 13 |
| 17 | Television's Impact on Preferences for Non-White Playmates: The Effects of Canadian Sesame Street Inserts | 6 |
| 18 | The Effects of Tv Messages For High and Low Nutritional Foods on Children's Snack and Breakfast Food Choices | 8 |
| 19 | 126 | |
| 20 | 24 |
About Gerald J. Gorn
Gerald J. Gorn is a scholar working on Marketing, General Decision Sciences and Applied Psychology, having authored 74 papers that have together received 5.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Color perception and design (12 papers) and Media Influence and Health (7 papers). The work is most often cited by research in Marketing (2.8k citations), Applied Psychology (470 citations) and Social Psychology (1.3k citations). Gerald J. Gorn has collaborated with scholars based in Canada, Hong Kong and United States. Frequent co-authors include Marvin E. Goldberg, Amitava Chattopadhyay, Darren W. Dahl, David K. Tse, Charles B. Weinberg, Jaideep Sengupta, Michel Tuan Pham, Gary J. Bamossy, Laura A. Peracchio and Kunal Basu. Their work appears in journals such as Journal of Marketing, Child Development and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.