Kelly B. Herd
- Marketing top 5%
- Sociology and Political Science top 10%
- Social Psychology top 10%
- Organizational Behavior and Human Resource Management top 10%
- Experimental and Cognitive Psychology
- Co-authors
- C. MoreauLeff BonneyNilüfer Z. AydınoğluAradhna KrishnaRavi MehtaGirish MallapragadaVishal NarayanPage Moreau
- Topics
- Consumer Behavior in Brand Consumption and Identification (6 papers)Behavioral Health and Interventions (4 papers)Digital Marketing and Social Media (4 papers)
- Partner nations
- United StatesAustraliaTürkiye
In The Last Decade
Kelly B. Herd
13 papers receiving 345 citations
Peers
Comparison fields: 5 of 49
- Marketing 249
- Sociology and Political Science 138
- Social Psychology 109
- Organizational Behavior and Human Resource Management 71
- Experimental and Cognitive Psychology 50
Countries citing papers authored by Kelly B. Herd
This map shows the geographic impact of Kelly B. Herd's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kelly B. Herd with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kelly B. Herd more than expected).
Fields of papers citing papers by Kelly B. Herd
This network shows the impact of papers produced by Kelly B. Herd. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kelly B. Herd. The network helps show where Kelly B. Herd may publish in the future.
Co-authorship network of co-authors of Kelly B. Herd
This figure shows the co-authorship network connecting the top 25 collaborators of Kelly B. Herd. A scholar is included among the top collaborators of Kelly B. Herd based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kelly B. Herd. Kelly B. Herd is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 4 | |
| 4 | 3 | |
| 5 | 16 | |
| 6 | 4 | |
| 7 | 54 | |
| 8 | 40 | |
| 9 | 34 | |
| 10 | It's the Thought (and the Effort) that Counts: How Customizing for Others Differs from Customizing for Oneself | 2 |
| 11 | 103 | |
| 12 | To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products | 5 |
| 13 | Product Meaning and Consumer Creativity | 1 |
| 14 | 126 |
About Kelly B. Herd
Kelly B. Herd is a scholar working on Marketing, Applied Psychology and Experimental and Cognitive Psychology, having authored 14 papers that have together received 393 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (4 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (249 citations), Organizational Behavior and Human Resource Management (71 citations) and Social Psychology (109 citations). Kelly B. Herd has collaborated with scholars based in United States, Australia and Türkiye. Frequent co-authors include C. Moreau, Leff Bonney, Nilüfer Z. Aydınoğlu, Aradhna Krishna, Ravi Mehta, Girish Mallapragada, Vishal Narayan, Page Moreau, Adam Duhachek and TaeWoo Kim. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.