Imran S. Currim

3.5k total citations
56 papers, 2.6k citations indexed

About

Imran S. Currim is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Imran S. Currim has authored 56 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 39 papers in Marketing, 28 papers in Economics and Econometrics and 7 papers in Management Science and Operations Research. Recurrent topics in Imran S. Currim's work include Consumer Market Behavior and Pricing (38 papers), Economic and Environmental Valuation (22 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Imran S. Currim is often cited by papers focused on Consumer Market Behavior and Pricing (38 papers), Economic and Environmental Valuation (22 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Imran S. Currim collaborates with scholars based in United States, Canada and Netherlands. Imran S. Currim's co-authors include Rick L. Andrews, Ofer Mintz, Rakesh K. Sarin, Robert W. Shoemaker, Aradhna Krishna, Asim Ansari, Andrew Ainslie, Joung W. Kim, Charles B. Weinberg and Dick R. Wittink and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Imran S. Currim

56 papers receiving 2.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Imran S. Currim United States 29 1.5k 933 388 384 353 56 2.6k
Kamel Jedidi United States 31 1.9k 1.3× 979 1.0× 497 1.3× 716 1.9× 488 1.4× 72 3.4k
Baohong Sun United States 25 1.7k 1.1× 550 0.6× 669 1.7× 476 1.2× 450 1.3× 57 2.7k
Eric T. Anderson United States 25 1.5k 1.0× 603 0.6× 489 1.3× 363 0.9× 242 0.7× 51 2.4k
Linda L. Golden United States 25 964 0.6× 696 0.7× 728 1.9× 359 0.9× 300 0.8× 91 2.7k
James L. Ginter United States 18 1.3k 0.9× 772 0.8× 328 0.8× 241 0.6× 404 1.1× 30 2.3k
Lee G. Cooper United States 21 1.4k 0.9× 847 0.9× 230 0.6× 517 1.3× 278 0.8× 40 2.4k
James M. Lattin United States 18 2.5k 1.7× 1.1k 1.2× 442 1.1× 560 1.5× 331 0.9× 23 3.1k
Lakshman Krishnamurthi United States 25 2.4k 1.6× 1.1k 1.2× 749 1.9× 726 1.9× 522 1.5× 47 3.5k
Rick L. Andrews United States 20 1.1k 0.7× 890 1.0× 222 0.6× 254 0.7× 126 0.4× 40 1.8k
Berend Wierenga Netherlands 30 1.1k 0.8× 329 0.4× 862 2.2× 430 1.1× 527 1.5× 108 2.9k

Countries citing papers authored by Imran S. Currim

Since Specialization
Citations

This map shows the geographic impact of Imran S. Currim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Imran S. Currim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Imran S. Currim more than expected).

Fields of papers citing papers by Imran S. Currim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Imran S. Currim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Imran S. Currim. The network helps show where Imran S. Currim may publish in the future.

Co-authorship network of co-authors of Imran S. Currim

This figure shows the co-authorship network connecting the top 25 collaborators of Imran S. Currim. A scholar is included among the top collaborators of Imran S. Currim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Imran S. Currim. Imran S. Currim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mintz, Ofer, et al.. (2019). Managerial metric use in marketing decisions across 16 countries: A cultural perspective. Journal of International Business Studies. 52(8). 1474–1500. 15 indexed citations
2.
Currim, Imran S., et al.. (2017). Effect of analysts’ earnings pressure on marketing spending and stock market performance. Journal of the Academy of Marketing Science. 46(3). 431–452. 37 indexed citations
3.
Gilbride, Timothy J., Imran S. Currim, Ofer Mintz, & S. Siddarth. (2016). A Model for Inferring Market Preferences from Online Retail Product Information Matrices. Journal of Retailing. 92(4). 470–485. 9 indexed citations
4.
Currim, Imran S., Ofer Mintz, & S. Siddarth. (2015). Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website. Journal of Interactive Marketing. 29(1). 11–25. 14 indexed citations
5.
Mintz, Ofer, Imran S. Currim, & Ivan Jeliazkov. (2013). Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior. Marketing Science. 32(5). 716–732. 15 indexed citations
6.
Currim, Imran S., et al.. (2012). You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return. Journal of Marketing. 76(5). 33–48. 81 indexed citations
7.
Currim, Imran S., et al.. (2006). Perceptual structure of the desired functionality of internet-based health information systems. Health Care Management Science. 9(2). 151–170. 2 indexed citations
8.
Currim, Imran S., et al.. (2005). Consumer heterogeneity in the longer-term effects of price promotions. International Journal of Research in Marketing. 22(4). 441–457. 46 indexed citations
9.
Pauwels, Koen, Imran S. Currim, Marnik G. Dekimpe, et al.. (2004). Modeling Marketing Dynamics by Time Series Econometrics. Marketing Letters. 15(4). 167–183. 55 indexed citations
10.
Andrews, Rick L. & Imran S. Currim. (2003). Retention of latent segments in regression-based marketing models. International Journal of Research in Marketing. 20(4). 315–321. 76 indexed citations
11.
Andrews, Rick L. & Imran S. Currim. (2003). Recovering and profiling the true segmentation structure in markets: an empirical investigation. International Journal of Research in Marketing. 20(2). 177–192. 33 indexed citations
12.
Andrews, Rick L., Asim Ansari, & Imran S. Currim. (2002). Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery. Journal of Marketing Research. 39(1). 87–98. 127 indexed citations
13.
Andrews, Rick L., Andrew Ainslie, & Imran S. Currim. (2002). An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity. Journal of Marketing Research. 39(4). 479–487. 133 indexed citations
14.
Abramson, Charles I., et al.. (2000). Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice. Journal of Marketing Research. 37(4). 410–426. 47 indexed citations
15.
Currim, Imran S. & Rakesh K. Sarin. (1992). Robustness of expected utility model in predicting individual choices. Organizational Behavior and Human Decision Processes. 52(3). 544–568. 7 indexed citations
16.
Krishna, Aradhna, Imran S. Currim, & Robert W. Shoemaker. (1991). Consumer Perceptions of Promotional Activity. Journal of Marketing. 55(2). 4–16. 156 indexed citations
17.
Currim, Imran S. & Rakesh K. Sarin. (1989). Prospect Versus Utility. Management Science. 35(1). 22–41. 78 indexed citations
18.
Currim, Imran S. & Rakesh K. Sarin. (1984). A Comparative Evaluation of Multiattribute Consumer Preference Models. Management Science. 30(5). 543–561. 65 indexed citations
19.
Currim, Imran S.. (1981). Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models. Journal of Marketing Research. 18(3). 301–309. 82 indexed citations
20.
Currim, Imran S.. (1981). Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models. Journal of Marketing Research. 18(3). 301–301. 41 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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