Alan J. Resnik
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification 3
- Securities Regulation and Market Practices 2
- Consumer Perception and Purchasing Behavior 1
- Gender Studies top 5%
- Media, Gender, and Advertising 3
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- Media Influence and Politics 1
- Psychology of Social Influence 1
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- Asian Culture and Media Studies 1
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- Behavioral and Psychological Studies 1
- Journals
- Journal of Marketing (4 papers)Journal of Marketing Research (1 paper)California Management Review (1 paper)
- Partner nations
- United States
In The Last Decade
Alan J. Resnik
10 papers receiving 689 citations
Hit Papers
Peers
Comparison fields: 5 of 64
- Marketing 640
- Gender Studies 164
- Organizational Behavior and Human Resource Management 163
- Information Systems and Management 88
- Tourism, Leisure and Hospitality Management 19
Countries citing papers authored by Alan J. Resnik
This map shows the geographic impact of Alan J. Resnik's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alan J. Resnik with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alan J. Resnik more than expected).
Fields of papers citing papers by Alan J. Resnik
This network shows the impact of papers produced by Alan J. Resnik. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alan J. Resnik. The network helps show where Alan J. Resnik may publish in the future.
Co-authorship network
The 5 scholars most cited alongside Alan J. Resnik, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 1991 | 47 | |
| 2 | 1986 | 11 | |
| 3 | 1983 | 76 | |
| 4 | 1983 | 35 | |
| 5 | 1981 | 1 | |
| 6 | 1981 | 24 | |
| 7 | 1979 | 13 | |
| 8 | An Analysis of Information Content in Television Advertisingbreakdown → | 1977 | 401 |
| 9 | 1977 | 37 | |
| 10 | 1977 | 219 |
About Alan J. Resnik
Alan J. Resnik is a scholar working on Marketing, Gender Studies and Visual Arts and Performing Arts, having authored 10 papers that have together received 864 indexed citations. Recurring topics across this work include Media, Gender, and Advertising (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Securities Regulation and Market Practices (2 papers), Media Influence and Politics (1 paper), Consumer Perception and Purchasing Behavior (1 paper), Asian Culture and Media Studies (1 paper), Behavioral and Psychological Studies (1 paper) and Psychology of Social Influence (1 paper). The work is most often cited by research in Marketing (640 citations), Gender Studies (164 citations) and Organizational Behavior and Human Resource Management (163 citations). Alan J. Resnik has collaborated with scholars based in United States. Frequent co-authors include Bruce L. Stern, Robert R. Harmon, Dean Μ. Krugman, Robert B. Cialdini and J. Barry Mason. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and California Management Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.