David H. Furse

1.3k total citations
17 papers, 972 citations indexed

About

David H. Furse is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, David H. Furse has authored 17 papers receiving a total of 972 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in David H. Furse's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Survey Methodology and Nonresponse (4 papers) and Digital Marketing and Social Media (3 papers). David H. Furse is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Survey Methodology and Nonresponse (4 papers) and Digital Marketing and Social Media (3 papers). David H. Furse collaborates with scholars based in United States. David H. Furse's co-authors include David W. Stewart, Girish Punj and Alan J. Bush and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

David H. Furse

16 papers receiving 814 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
David H. Furse United States	13	527	524	194	114	91	17	972
William D. Diamond United States	16	457 0.9×	386 0.7×	127 0.7×	74 0.6×	76 0.8×	23	853
Alan J. Resnik United States	9	640 1.2×	337 0.6×	163 0.8×	67 0.6×	76 0.8×	10	864
Michael J. Houston United States	13	345 0.7×	501 1.0×	233 1.2×	64 0.6×	82 0.9×	29	834
Charles S. Madden United States	12	390 0.7×	274 0.5×	172 0.9×	44 0.4×	104 1.1×	29	904
A. Dwayne Ball United States	11	584 1.1×	469 0.9×	323 1.7×	53 0.5×	141 1.5×	19	1.0k
Isabella C. M. Cunningham United States	18	489 0.9×	343 0.7×	165 0.9×	58 0.5×	119 1.3×	33	859
James G. Helgeson United States	15	466 0.9×	285 0.5×	175 0.9×	107 0.9×	62 0.7×	27	844
Chezy Ofir Israel	14	369 0.7×	337 0.6×	184 0.9×	102 0.9×	98 1.1×	31	917
Dan Sarel United States	14	373 0.7×	392 0.7×	251 1.3×	46 0.4×	72 0.8×	33	815
Karen Whitehill King United States	21	733 1.4×	745 1.4×	172 0.9×	54 0.5×	93 1.0×	47	1.4k

Countries citing papers authored by David H. Furse

Since Specialization

Citations

This map shows the geographic impact of David H. Furse's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David H. Furse with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David H. Furse more than expected).

Fields of papers citing papers by David H. Furse

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David H. Furse. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David H. Furse. The network helps show where David H. Furse may publish in the future.

Co-authorship network of co-authors of David H. Furse

This figure shows the co-authorship network connecting the top 25 collaborators of David H. Furse. A scholar is included among the top collaborators of David H. Furse based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David H. Furse. David H. Furse is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

1.

Stewart, David W. & David H. Furse. (2012). Applying Psychophysiological Measures to Marketing and Advertising Research Problems. 5(1). 1–38. 22 indexed citations

2.

Stewart, David W. & David H. Furse. (2000). Analysis of the Impact of Executional Factors on Advertising Performance. Journal of Advertising Research. 40(6). 85–89. 60 indexed citations

3.

Furse, David H., et al.. (1996). Changing Priorities for Improvement: The Impact of Low Response Rates in Patient Satisfaction. The Joint Commission Journal on Quality Improvement. 22(6). 427–433. 37 indexed citations

4.

Bush, Alan J., David W. Stewart, & David H. Furse. (1987). Effective Television Advertising: A Study of 1000 Commercials. Journal of Marketing. 51(3). 143–143. 117 indexed citations

5.

Furse, David H., et al.. (1987). Advertising in a new competitive environment: Persuading customers to buy. Business Horizons. 30(6). 20–26. 4 indexed citations

6.

Stewart, David W. & David H. Furse. (1986). Effective television advertising : a study of 1000 commercials. Medical Entomology and Zoology. 170 indexed citations

7.

Stewart, David W. & David H. Furse. (1985). The effects of television advertising execution on recall, comprehension, and persuasion. Psychology and Marketing. 2(3). 135–160. 26 indexed citations

8.

Furse, David H., Girish Punj, & David W. Stewart. (1984). A Typology of Individual Search Strategies Among Purchasers of New Automobiles. Journal of Consumer Research. 10(4). 417–417. 270 indexed citations

9.

Furse, David H. & David W. Stewart. (1984). Manipulating dissonance to improve mail survey response. Psychology and Marketing. 1(2). 79–94. 35 indexed citations

10.

Stewart, David W. & David H. Furse. (1984). Analysis of the Impact of Executional Factors on Advertising Performance. Journal of Advertising Research. 24(6). 23–26. 2 indexed citations

11.

Stewart, David W., et al.. (1983). A Guide to Commercial Copytesting Services. 6(1). 1–43. 7 indexed citations

12.

Furse, David H. & David W. Stewart. (1982). Monetary Incentives versus Promised Contribution to Charity: New Evidence on Mail Survey Response. Journal of Marketing Research. 19(3). 375–380. 78 indexed citations

13.

Furse, David H. & David W. Stewart. (1982). Standards for Advertising Copytesting: A Psychometric Interpretation. Journal of Advertising. 11(4). 30–76. 12 indexed citations

14.

Furse, David H. & David W. Stewart. (1982). Monetary Incentives versus Promised Contribution to Charity: New Evidence on Mail Survey Response. Journal of Marketing Research. 19(3). 375–375. 36 indexed citations

15.

Furse, David H., et al.. (1981). Effects of Foot-in-the-Door, Cash Incentives, and Followups on Survey Response. Journal of Marketing Research. 18(4). 473–473. 32 indexed citations

16.

Furse, David H., et al.. (1981). Effects of Foot-in-the-Door, Cash Incentives, and Followups on Survey Response. Journal of Marketing Research. 18(4). 473–478. 58 indexed citations

17.

Furse, David H., et al.. (1975). Cognitive Style and Attitude as Market Segmentation Variables: A Comparison. Journal of Advertising. 4(4). 39–44. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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