Avery M. Abernethy

1.0k total citations
42 papers, 760 citations indexed

About

Avery M. Abernethy is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Avery M. Abernethy has authored 42 papers receiving a total of 760 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Information Systems and Management. Recurrent topics in Avery M. Abernethy's work include Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Avery M. Abernethy is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Avery M. Abernethy collaborates with scholars based in United States and Ireland. Avery M. Abernethy's co-authors include George R. Franke, Jesse E. Teel, J. Ian Gray, Herbert Jack Rotfeld, Hugh Μ. Cannon, John D. Leckenby, Patrick Parsons, John C. Sutherland, Lisa Duke and David N. Laband and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Journal of Services Marketing.

In The Last Decade

Avery M. Abernethy

42 papers receiving 633 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Avery M. Abernethy United States 15 473 262 114 93 85 42 760
Gordon E. Miracle United States 14 480 1.0× 299 1.1× 116 1.0× 104 1.1× 111 1.3× 26 790
Arun Pereira United States 13 325 0.7× 195 0.7× 179 1.6× 195 2.1× 41 0.5× 18 709
Charles H. Patti United States 15 599 1.3× 455 1.7× 178 1.6× 178 1.9× 53 0.6× 44 954
Fred Beard United States 15 325 0.7× 242 0.9× 76 0.7× 71 0.8× 97 1.1× 48 651
Richard Tansey United States 13 190 0.4× 210 0.8× 131 1.1× 112 1.2× 97 1.1× 26 699
R. Edward Bashaw United States 9 249 0.5× 323 1.2× 265 2.3× 108 1.2× 241 2.8× 11 776
Isabella C. M. Cunningham United States 18 489 1.0× 343 1.3× 165 1.4× 82 0.9× 156 1.8× 33 859
Pamela Kiecker United States 13 349 0.7× 362 1.4× 268 2.4× 165 1.8× 53 0.6× 21 778
Alan J. Resnik United States 9 640 1.4× 337 1.3× 163 1.4× 91 1.0× 164 1.9× 10 864
W.B. Joseph United States 13 416 0.9× 395 1.5× 186 1.6× 120 1.3× 107 1.3× 27 769

Countries citing papers authored by Avery M. Abernethy

Since Specialization
Citations

This map shows the geographic impact of Avery M. Abernethy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Avery M. Abernethy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Avery M. Abernethy more than expected).

Fields of papers citing papers by Avery M. Abernethy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Avery M. Abernethy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Avery M. Abernethy. The network helps show where Avery M. Abernethy may publish in the future.

Co-authorship network of co-authors of Avery M. Abernethy

This figure shows the co-authorship network connecting the top 25 collaborators of Avery M. Abernethy. A scholar is included among the top collaborators of Avery M. Abernethy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Avery M. Abernethy. Avery M. Abernethy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Abernethy, Avery M., et al.. (2011). Diversity in Residential Real Estate Sales Brokerages: A Study of Five Indiana Cities. RePEc: Research Papers in Economics. 14(1). 53–70. 1 indexed citations
2.
Abernethy, Avery M., et al.. (2010). The Home Valuation Code of Conduct(HVCC)の概要とその潜在的な影響について (海外論壇 The Appraisal Journal (Winter 2010)). 52(3). 99–101. 1 indexed citations
3.
Beard, T. Randolph & Avery M. Abernethy. (2005). Consumer Prices and the Federal Trade Commission's “Do-Not-Call” Program. Journal of Public Policy & Marketing. 24(2). 253–259. 8 indexed citations
4.
Abernethy, Avery M. & David N. Laband. (2004). The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates. Journal of Advertising Research. 44(1). 119–125. 5 indexed citations
5.
Abernethy, Avery M.. (2002). The proceedings of the 2002 conference of the American Academy of Advertising. 28 indexed citations
6.
Cannon, Hugh Μ., John D. Leckenby, & Avery M. Abernethy. (2002). Beyond Effective Frequency Evaluating media schedules using frequency value planning. Journal of Advertising Research. 42(6). 33–46. 41 indexed citations
7.
Abernethy, Avery M., et al.. (2001). Effective Consumer Protection or Benign Neglect? kA Model of Television Infomercial Clearance. Journal of Advertising. 30(1). 41–54. 5 indexed citations
8.
Abernethy, Avery M. & Daniel M. Butler. (1999). Yellow pages advertising strategy for attorneys. Services Marketing Quarterly. 18(2). 21–37. 4 indexed citations
9.
Abernethy, Avery M., et al.. (1998). Television Station Acceptance of AIDS Prevention PSAs and Condom Advertisements. Journal of Advertising Research. 38(5). 53–62. 8 indexed citations
10.
Abernethy, Avery M., et al.. (1998). Yellow Pages Advertising Strategy for Attorneys. Journal of Professional Services Marketing. 18(2). 21–37. 2 indexed citations
11.
Abernethy, Avery M. & George R. Franke. (1996). The Information Content of Advertising: A Meta-Analysis. Journal of Advertising. 25(2). 1–17. 251 indexed citations
12.
Cannon, Hugh Μ., John D. Leckenby, & Avery M. Abernethy. (1996). Modeling Advertising Effectiveness. Developments in Business Simulation and Experiential Learning. 23. 2 indexed citations
13.
Abernethy, Avery M., et al.. (1994). Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising. Journal of Services Marketing. 8(2). 46–56. 12 indexed citations
14.
Abernethy, Avery M., J. Ian Gray, & Herbert Jack Rotfeld. (1993). Combinations of Creative Elements in Radio Advertising. Journal of Current Issues & Research in Advertising. 15(1). 87–99. 4 indexed citations
15.
Abernethy, Avery M., et al.. (1993). Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance. Marketing Education Review. 3(3). 40–46. 8 indexed citations
16.
Abernethy, Avery M.. (1992). The Information Content of Newspaper Advertising. Journal of Current Issues & Research in Advertising. 14(2). 63–68. 17 indexed citations
17.
Rotfeld, Herbert Jack, Avery M. Abernethy, & Patrick Parsons. (1990). Self-Regulation and Television Advertising. Journal of Advertising. 19(4). 18–26. 22 indexed citations
18.
Rotfeld, Herbert Jack, Patrick Parsons, Avery M. Abernethy, & John V. Pavlik. (1990). Television Station Standards for Acceptable Advertising. Journal of Consumer Affairs. 24(2). 392–410. 15 indexed citations
19.
Abernethy, Avery M.. (1989). The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment. Journal of Advertising. 18(3). 33–39. 6 indexed citations
20.
Abernethy, Avery M. & Jesse E. Teel. (1986). Advertising Regulation's Effect upon Demand for Cigarettes. Journal of Advertising. 15(4). 51–55. 42 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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