Isabella C. M. Cunningham

1.1k total citations
33 papers, 859 citations indexed

About

Isabella C. M. Cunningham is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Isabella C. M. Cunningham has authored 33 papers receiving a total of 859 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Isabella C. M. Cunningham's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (3 papers). Isabella C. M. Cunningham is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (3 papers). Isabella C. M. Cunningham collaborates with scholars based in United States and Latvia. Isabella C. M. Cunningham's co-authors include Robert T. Green, William H. Cunningham, Kristin Stewart, John H. Murphy, Gary B. Wilcox, Jean‐Louis Chandon, E. Lincoln James, Matt Kammer-Kerwick, Armen Tashchian and Mary Elizabeth Dunn and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Isabella C. M. Cunningham

33 papers receiving 712 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Isabella C. M. Cunningham United States 18 489 343 165 156 119 33 859
Alan J. Resnik United States 9 640 1.3× 337 1.0× 163 1.0× 164 1.1× 76 0.6× 10 864
David H. Furse United States 13 527 1.1× 524 1.5× 194 1.2× 81 0.5× 91 0.8× 17 972
W.B. Joseph United States 13 416 0.9× 395 1.2× 186 1.1× 107 0.7× 44 0.4× 27 769
Therese A. Louie United States 11 457 0.9× 349 1.0× 113 0.7× 97 0.6× 91 0.8× 20 753
Spencer F. Tinkham United States 14 515 1.1× 501 1.5× 125 0.8× 244 1.6× 131 1.1× 31 1.1k
Kay M. Palan United States 15 576 1.2× 357 1.0× 221 1.3× 171 1.1× 92 0.8× 25 875
James G. Helgeson United States 15 466 1.0× 285 0.8× 175 1.1× 102 0.7× 62 0.5× 27 844
Carolyn Tripp United States 11 453 0.9× 332 1.0× 166 1.0× 119 0.8× 43 0.4× 13 675
Harlan E. Spotts United States 14 473 1.0× 259 0.8× 136 0.8× 203 1.3× 203 1.7× 40 922
James E. Haefner United States 10 394 0.8× 456 1.3× 99 0.6× 128 0.8× 65 0.5× 27 747

Countries citing papers authored by Isabella C. M. Cunningham

Since Specialization
Citations

This map shows the geographic impact of Isabella C. M. Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Isabella C. M. Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Isabella C. M. Cunningham more than expected).

Fields of papers citing papers by Isabella C. M. Cunningham

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Isabella C. M. Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Isabella C. M. Cunningham. The network helps show where Isabella C. M. Cunningham may publish in the future.

Co-authorship network of co-authors of Isabella C. M. Cunningham

This figure shows the co-authorship network connecting the top 25 collaborators of Isabella C. M. Cunningham. A scholar is included among the top collaborators of Isabella C. M. Cunningham based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Isabella C. M. Cunningham. Isabella C. M. Cunningham is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cunningham, Isabella C. M., et al.. (2020). Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions. European Journal of Marketing. 55(2). 420–443. 24 indexed citations
2.
Stewart, Kristin, et al.. (2019). Examining digital video advertising (DVA) effectiveness. European Journal of Marketing. 53(11). 2451–2479. 30 indexed citations
3.
Eppright, David R. & Isabella C. M. Cunningham. (1994). Demographic and Health Locus of Control Influences on Nonprescription Drug Information Use Expectations. Journal of Pharmaceutical Marketing & Management. 8(3). 29–47. 2 indexed citations
4.
Murphy, John H. & Isabella C. M. Cunningham. (1993). Advertising and marketing communication management. 6 indexed citations
5.
Ohanian, Roobina & Isabella C. M. Cunningham. (1987). Application of Primacy-Recency in Comparative Advertising. 10(1-2). 99–121. 8 indexed citations
6.
Green, Robert T., et al.. (1983). Societal Development and Family Purchasing Roles: A Cross-National Study. Journal of Consumer Research. 9(4). 436–436. 83 indexed citations
7.
Cunningham, Isabella C. M., et al.. (1982). Generic Brands versus National Brands and Store Brands. Journal of Advertising Research. 22(5). 25–32. 38 indexed citations
8.
Green, Robert T., Bronislaw J. Verhage, & Isabella C. M. Cunningham. (1981). Household Purchasing Decisions: How do American and Dutch Consumers Differ?. European Journal of Marketing. 15(1). 68–77. 5 indexed citations
9.
Green, Robert T. & Isabella C. M. Cunningham. (1980). Family Purchasing Roles in Two Countries. Journal of International Business Studies. 11(1). 92–96. 29 indexed citations
10.
Murphy, John H., Isabella C. M. Cunningham, & Gary B. Wilcox. (1979). The Impact of Program Environment on Recall of Humorous Television Commercials. Journal of Advertising. 8(2). 17–21. 64 indexed citations
11.
Cunningham, Isabella C. M. & William H. Cunningham. (1977). Standards for Advertising Regulation. Journal of Marketing. 41(4). 92–92. 6 indexed citations
12.
Cunningham, William H., et al.. (1977). Selling: The Personal Force in Marketing. Journal of Marketing. 41(4). 133–133. 21 indexed citations
13.
Cunningham, William H. & Isabella C. M. Cunningham. (1976). Consumer Protection: More Information or More Regulation?. Journal of Marketing. 40(2). 63–68. 3 indexed citations
14.
Green, Robert T., William H. Cunningham, & Isabella C. M. Cunningham. (1975). The Effectiveness of Standerdized Global Advertising. Journal of Advertising. 4(3). 25–29. 82 indexed citations
15.
Green, Robert T. & Isabella C. M. Cunningham. (1975). Feminine Role Perception and Family Purchasing Decisions. Journal of Marketing Research. 12(3). 325–332. 65 indexed citations
16.
Green, Robert T. & Isabella C. M. Cunningham. (1975). Feminine Role Perception and Family Purchasing Decisions. Journal of Marketing Research. 12(3). 325–325. 22 indexed citations
17.
Green, Robert T., Isabella C. M. Cunningham, & William H. Cunningham. (1974). Cross-Cultural Consumer Profiles: an Exploratory Investigation. ACR North American Advances. 3 indexed citations
18.
Cunningham, Isabella C. M. & Robert T. Green. (1974). Purchasing Roles in the U.S. Family 1955 and 1973. Journal of Marketing. 38(4). 61–64. 23 indexed citations
19.
Cunningham, William H., et al.. (1974). Urban Markets in Industrializing Countries: The Sao Paulo Experience. Journal of Marketing. 38(2). 2–2. 11 indexed citations
20.
Cunningham, Isabella C. M. & Robert T. Green. (1974). Purchasing Roles in the U. S. Family, 1955 and 1973. Journal of Marketing. 38(4). 61–61. 53 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Alan J. Resnik Breakdown of academic impact, for papers by David H. Furse Breakdown of academic impact, for papers by W.B. Joseph Breakdown of academic impact, for papers by Therese A. Louie Breakdown of academic impact, for papers by Spencer F. Tinkham Breakdown of academic impact, for papers by Kay M. Palan Breakdown of academic impact, for papers by James G. Helgeson Breakdown of academic impact, for papers by Carolyn Tripp Breakdown of academic impact, for papers by Harlan E. Spotts Breakdown of academic impact, for papers by James E. Haefner
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2026