Isabella C. M. Cunningham
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification 15
- Gender Studies top 5%
- Media, Gender, and Advertising 3
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- Customer Service Quality and Loyalty 3
- Family Business Performance and Succession 3
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- Digital Marketing and Social Media 9
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- Media Influence and Health 3
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- Business Law and Ethics 3
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- Technology Adoption and User Behaviour 2
- Co-authors
- Robert T. GreenWilliam H. CunninghamKristin StewartJohn H. MurphyGary B. WilcoxJean‐Louis ChandonE. Lincoln JamesMatt Kammer-Kerwick
- Journals
- Journal of Marketing (9 papers)Journal of Marketing Research (2 papers)Journal of Consumer Research (1 paper)
- Partner nations
- United StatesLatvia
In The Last Decade
Isabella C. M. Cunningham
33 papers receiving 712 citations
Peers
Comparison fields: 5 of 69
- Marketing 489
- Gender Studies 156
- Organizational Behavior and Human Resource Management 165
- Tourism, Leisure and Hospitality Management 14
- General Decision Sciences 15
Countries citing papers authored by Isabella C. M. Cunningham
This map shows the geographic impact of Isabella C. M. Cunningham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Isabella C. M. Cunningham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Isabella C. M. Cunningham more than expected).
Fields of papers citing papers by Isabella C. M. Cunningham
This network shows the impact of papers produced by Isabella C. M. Cunningham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Isabella C. M. Cunningham. The network helps show where Isabella C. M. Cunningham may publish in the future.
Co-authorship network
The 17 scholars most cited alongside Isabella C. M. Cunningham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2020 | 24 | |
| 2 | 2019 | 30 | |
| 3 | 2018 | 22 | |
| 4 | 2017 | 22 | |
| 5 | Advertising and marketing communication management | 1993 | 6 |
| 6 | 1987 | 8 | |
| 7 | 1984 | 7 | |
| 8 | 1982 | 38 | |
| 9 | 1981 | 5 | |
| 10 | 1980 | 29 | |
| 11 | 1979 | 64 | |
| 12 | 1977 | 6 | |
| 13 | 1977 | 21 | |
| 14 | 1977 | 68 | |
| 15 | 1976 | 3 | |
| 16 | 1975 | 65 | |
| 17 | 1975 | 82 | |
| 18 | Cross-Cultural Consumer Profiles: an Exploratory Investigation | 1974 | 3 |
| 19 | 1974 | 23 | |
| 20 | 1974 | 53 |
About Isabella C. M. Cunningham
Isabella C. M. Cunningham is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Gender Studies, having authored 33 papers that have together received 859 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (9 papers), Media Influence and Health (3 papers), Customer Service Quality and Loyalty (3 papers), Media, Gender, and Advertising (3 papers), Family Business Performance and Succession (3 papers), Business Law and Ethics (3 papers) and Technology Adoption and User Behaviour (2 papers). The work is most often cited by research in Marketing (489 citations), Gender Studies (156 citations) and Organizational Behavior and Human Resource Management (165 citations). Isabella C. M. Cunningham has collaborated with scholars based in United States and Latvia. Frequent co-authors include Robert T. Green, William H. Cunningham, Kristin Stewart, John H. Murphy, Gary B. Wilcox, Jean‐Louis Chandon, E. Lincoln James, Matt Kammer-Kerwick, Armen Tashchian and Allison Auchter. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.