Yu Ma

1.2k total citations
31 papers, 817 citations indexed

About

Yu Ma is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Yu Ma has authored 31 papers receiving a total of 817 indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 8 papers in Economics and Econometrics and 6 papers in Sociology and Political Science. Recurrent topics in Yu Ma's work include Consumer Market Behavior and Pricing (15 papers), Economics of Agriculture and Food Markets (5 papers) and Dental Implant Techniques and Outcomes (4 papers). Yu Ma is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Economics of Agriculture and Food Markets (5 papers) and Dental Implant Techniques and Outcomes (4 papers). Yu Ma collaborates with scholars based in Canada, United States and China. Yu Ma's co-authors include Kusum L. Ailawadi, Dhruv Grewal, Dinesh K. Gauri, Robert J. Fisher, Nitin Mehta, Wanyu Li, Rupinder P. Jindal, Feng Sun, Ronn J. Smith and Katrijn Gielens and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Yu Ma

31 papers receiving 766 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yu Ma Canada 16 498 164 156 115 76 31 817
Thomas Salzberger Austria 14 255 0.5× 165 1.0× 26 0.2× 91 0.8× 162 2.1× 36 645
Lenka Komárková Czechia 7 231 0.5× 139 0.8× 176 1.1× 32 0.3× 60 0.8× 37 515
Klaus M. Miller Germany 7 361 0.7× 140 0.9× 256 1.6× 83 0.7× 61 0.8× 19 644
Sérgio Silva Braga Brazil 10 334 0.7× 90 0.5× 38 0.2× 193 1.7× 32 0.4× 71 704
Jeffery Bray United Kingdom 13 610 1.2× 190 1.2× 69 0.4× 171 1.5× 81 1.1× 25 1.0k
Magda Nenycz‐Thiel Australia 22 956 1.9× 390 2.4× 130 0.8× 118 1.0× 166 2.2× 49 1.2k
Elisabetta Savelli Italy 17 350 0.7× 209 1.3× 60 0.4× 150 1.3× 84 1.1× 30 848
Aidin Namin United States 12 358 0.7× 204 1.2× 59 0.4× 59 0.5× 134 1.8× 26 572
Elisa Martinelli Italy 14 346 0.7× 205 1.3× 89 0.6× 150 1.3× 116 1.5× 60 765
Hyeyoung Kim United States 13 356 0.7× 240 1.5× 64 0.4× 57 0.5× 117 1.5× 25 642

Countries citing papers authored by Yu Ma

Since Specialization
Citations

This map shows the geographic impact of Yu Ma's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yu Ma with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yu Ma more than expected).

Fields of papers citing papers by Yu Ma

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yu Ma. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yu Ma. The network helps show where Yu Ma may publish in the future.

Co-authorship network of co-authors of Yu Ma

This figure shows the co-authorship network connecting the top 25 collaborators of Yu Ma. A scholar is included among the top collaborators of Yu Ma based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yu Ma. Yu Ma is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
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Sun, Feng, et al.. (2023). Accuracy and efficiency of a calibration approach in dynamic navigation for implant placement: An in vitro study. Journal of Dental Sciences. 19(1). 51–57. 5 indexed citations
3.
Ma, Yu, et al.. (2023). The influence of implied motion on expected taste perception of advertised foods: The mental simulation perspective. Food Quality and Preference. 111. 104968–104968. 6 indexed citations
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Liu, Pei, et al.. (2022). Is cyber anxiety signaling useful? An examination of leader’s emotional and behavioral reactions. Journal of Business Research. 146. 1–12. 9 indexed citations
6.
Liu, Pei, et al.. (2022). The antecedents of customer mistreatment: a meta-analytic review. International Journal of Contemporary Hospitality Management. 34(8). 3162–3200. 21 indexed citations
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Sun, Feng, et al.. (2022). Comparison of the accuracy of two different dynamic navigation system registration methods for dental implant placement: A retrospective study. Clinical Implant Dentistry and Related Research. 24(3). 352–360. 31 indexed citations
9.
Gielens, Katrijn, Yu Ma, Aidin Namin, et al.. (2021). The Future of Private Labels: Towards a Smart Private Label Strategy. Journal of Retailing. 97(1). 99–115. 96 indexed citations
10.
Jindal, Rupinder P., Dinesh K. Gauri, Wanyu Li, & Yu Ma. (2020). Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?. Journal of Business Research. 122. 270–280. 62 indexed citations
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Rao, Vithala R., Gary J. Russell, Hemant K. Bhargava, et al.. (2017). Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior. RePEc: Research Papers in Economics. 5(1-2). 107–120. 21 indexed citations
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Fisher, Robert J. & Yu Ma. (2014). The Price of Being Beautiful: Negative Effects of Attractiveness on Empathy for Children in Need. Journal of Consumer Research. 41(2). 436–450. 97 indexed citations
15.
Desai, Kalpesh Kaushik, Dinesh K. Gauri, & Yu Ma. (2014). An Empirical Investigation of Composite Product Choice. Journal of Retailing. 90(4). 493–510. 10 indexed citations
16.
Ma, Yu, Kusum L. Ailawadi, & Dhruv Grewal. (2013). Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis. Journal of Marketing. 77(3). 101–120. 58 indexed citations
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Ma, Yu, Kusum L. Ailawadi, Dinesh K. Gauri, & Dhruv Grewal. (2011). An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior. Journal of Marketing. 75(2). 18–35. 66 indexed citations
19.
Ma, Yu, Kusum L. Ailawadi, Dinesh K. Gauri, & Dhruv Grewal. (2011). An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior. Journal of Marketing. 75(2). 18–35. 67 indexed citations
20.
Ma, Yu, P.B. Seetharaman, & Chakravarthi Narasimhan. (2011). Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories. Journal of Retailing. 88(1). 47–62. 29 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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