Won‐Moo Hur

7.2k total citations · 1 hit paper
134 papers, 5.5k citations indexed

About

Won‐Moo Hur is a scholar working on Organizational Behavior and Human Resource Management, Sociology and Political Science and Marketing. According to data from OpenAlex, Won‐Moo Hur has authored 134 papers receiving a total of 5.5k indexed citations (citations by other indexed papers that have themselves been cited), including 100 papers in Organizational Behavior and Human Resource Management, 58 papers in Sociology and Political Science and 37 papers in Marketing. Recurrent topics in Won‐Moo Hur's work include Job Satisfaction and Organizational Behavior (81 papers), Emotional Labor in Professions (29 papers) and Customer Service Quality and Loyalty (27 papers). Won‐Moo Hur is often cited by papers focused on Job Satisfaction and Organizational Behavior (81 papers), Emotional Labor in Professions (29 papers) and Customer Service Quality and Loyalty (27 papers). Won‐Moo Hur collaborates with scholars based in South Korea, United States and Latvia. Won‐Moo Hur's co-authors include Yuhyung Shin, Tae‐Won Moon, Hanna Kim, Tae Won Moon, Minsung Kim, Seongho Kang, Yeonshin Kim, Sung-Hoon Ko, Seung‐Yoon Rhee and Kwang‐Ho Ahn and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and International Journal of Environmental Research and Public Health.

In The Last Decade

Won‐Moo Hur

123 papers receiving 5.1k citations

Hit Papers

How CSR Leads to Corporate Brand Equity: Mediating Mechan... 2013 2026 2017 2021 2013 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
    2013 380 citations Won‐Moo Hur, Hanna Kim et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Won‐Moo Hur South Korea 43 3.0k 2.0k 2.0k 1.5k 834 134 5.5k
Shaul Oreg Israel 24 2.4k 0.8× 610 0.3× 1.2k 0.6× 996 0.7× 919 1.1× 45 5.2k
IpKin Anthony Wong Macao 47 1.8k 0.6× 2.7k 1.3× 3.8k 1.9× 579 0.4× 818 1.0× 200 6.3k
Guclu Atinc United States 10 1.5k 0.5× 833 0.4× 1.2k 0.6× 699 0.5× 719 0.9× 20 3.8k
Lance A. Bettencourt United States 21 3.0k 1.0× 2.0k 1.0× 1.6k 0.8× 840 0.6× 549 0.7× 28 4.7k
John C. Mowen United States 40 2.5k 0.8× 2.3k 1.2× 2.1k 1.1× 553 0.4× 1.0k 1.2× 98 5.9k
Fernando Jaramillo United States 36 3.5k 1.2× 958 0.5× 1.1k 0.6× 1.0k 0.7× 849 1.0× 60 4.9k
William B. Locander United States 31 1.8k 0.6× 1.8k 0.9× 1.6k 0.8× 547 0.4× 616 0.7× 70 4.8k
Bilal Afsar Pakistan 33 2.3k 0.8× 1.9k 0.9× 549 0.3× 1.7k 1.1× 554 0.7× 81 5.1k
Rajib Lochan Dhar India 29 1.8k 0.6× 803 0.4× 665 0.3× 810 0.5× 591 0.7× 72 3.6k
Jia Hu United States 23 3.3k 1.1× 416 0.2× 1.1k 0.6× 943 0.6× 1.3k 1.5× 38 4.9k

Countries citing papers authored by Won‐Moo Hur

Since Specialization
Citations

This map shows the geographic impact of Won‐Moo Hur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Won‐Moo Hur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Won‐Moo Hur more than expected).

Fields of papers citing papers by Won‐Moo Hur

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Won‐Moo Hur. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Won‐Moo Hur. The network helps show where Won‐Moo Hur may publish in the future.

Co-authorship network of co-authors of Won‐Moo Hur

This figure shows the co-authorship network connecting the top 25 collaborators of Won‐Moo Hur. A scholar is included among the top collaborators of Won‐Moo Hur based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Won‐Moo Hur. Won‐Moo Hur is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Hur, Won‐Moo, et al.. (2025). When and why does corporate hypocrisy trigger vindictive customer behavior? The moderating role of self-construal. Journal of Product & Brand Management. 34(4). 588–602. 1 indexed citations
2.
Hur, Won‐Moo & Yuhyung Shin. (2025). Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress. Journal of Retailing and Consumer Services. 87. 104451–104451.
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Hur, Won‐Moo, et al.. (2024). Is insomnia detrimental to proactive service performance and customer-directed helping? Mediation of employee resilience and moderation of job crafting. Journal of Retailing and Consumer Services. 81. 103955–103955. 8 indexed citations
6.
Rhee, Seung‐Yoon, et al.. (2024). Daily renewal for job performance: understanding the role of recovery, sleep, resilience, and job crafting from a self-regulatory strength perspective. Current Psychology. 43(44). 34227–34241. 1 indexed citations
7.
Hur, Won‐Moo, et al.. (2024). CSR perceptions, meaningful work and innovative behaviors: the moderated mediation effects of co-worker instrumental and emotional support. Baltic Journal of Management. 19(3). 327–345. 4 indexed citations
8.
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Kim, Yeonshin, et al.. (2023). Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation. Journal of Retailing and Consumer Services. 75. 103436–103436. 34 indexed citations
10.
Hur, Won‐Moo, et al.. (2023). Smart technology and service employees’ job crafting: Relationship between STARA awareness, performance pressure, receiving and giving help, and job crafting. Journal of Retailing and Consumer Services. 73. 103282–103282. 48 indexed citations
11.
Hur, Won‐Moo, et al.. (2023). Relaxation, morning recovery state and customer- and coworker-directed extra-role service behavior: the moderating effect of work–family interface. Journal of Service Theory and Practice. 33(6). 748–770. 2 indexed citations
12.
Hur, Won‐Moo, et al.. (2023). How does corporate hypocrisy reduce customer co-creation behaviors? Moderated mediation analysis of corporate reputation and self-brand connection. International Journal of Bank Marketing. 42(2). 205–225. 10 indexed citations
13.
Choi, Wook‐Hee, et al.. (2023). Losing the meaning of being a socially responsible service worker: Moderating effects of customer and coworker incivility. Journal of Hospitality and Tourism Management. 56. 420–430. 4 indexed citations
14.
Hur, Won‐Moo, et al.. (2022). How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? The mediating mechanisms of corporate brand pride and self‐brand connection. Corporate Social Responsibility and Environmental Management. 29(5). 1676–1688. 12 indexed citations
15.
Shin, Yuhyung & Won‐Moo Hur. (2021). Having control or lacking control? Roles of job crafting and service scripts in coping with customer incivility.. Journal of Occupational Health Psychology. 27(1). 104–118. 61 indexed citations
16.
Hur, Won‐Moo, et al.. (2018). Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer‐company identification and affective commitment. Corporate Social Responsibility and Environmental Management. 25(6). 1258–1269. 124 indexed citations
17.
Kang, Seongho, Won‐Moo Hur, & Kyung‐Do Park. (2014). The sources and roles of new product creativity for successful new product development. 19(4). 123–147. 1 indexed citations
18.
Hur, Won‐Moo, et al.. (2008). The Importance of Change Management after CRM Implementation: Organizational Citizenship Behavior and IS Innovation Resistance. Journal of Business Research. 23(2). 117–150. 1 indexed citations
19.
Hur, Won‐Moo, et al.. (2008). Case Study for Amway Korea's Brand Repositioning and Marketing Communication Strategy. Journal of Business Research. 23(1). 207–228.
20.
Park, Kyung‐Do, et al.. (2007). Consumer Ethnocentrism and Unwillingness to Buy Foreign Products. Gwanggohak yeon-gu. 9(4). 230–256. 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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