Yeonshin Kim

2.0k total citations · 1 hit paper
23 papers, 1.6k citations indexed

About

Yeonshin Kim is a scholar working on Marketing, Sociology and Political Science and Management, Monitoring, Policy and Law. According to data from OpenAlex, Yeonshin Kim has authored 23 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Management, Monitoring, Policy and Law. Recurrent topics in Yeonshin Kim's work include Consumer Behavior in Brand Consumption and Identification (15 papers), Environmental Sustainability in Business (12 papers) and Environmental Education and Sustainability (8 papers). Yeonshin Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Environmental Sustainability in Business (12 papers) and Environmental Education and Sustainability (8 papers). Yeonshin Kim collaborates with scholars based in South Korea, United States and Latvia. Yeonshin Kim's co-authors include Sejung Marina Choi, Won‐Moo Hur, Sukki Yoon, Tae Hyun Baek, Kyung‐Do Park, Yung Kyun Choi, Dongjae Lim, Sujin Song, Seeun Kim and Hwashin Hyun Shin and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Yeonshin Kim

23 papers receiving 1.5k citations

Hit Papers

Antecedents of Green Purchase Behavior: an Examination of... 2005 2026 2012 2019 2005 200 400 600

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yeonshin Kim South Korea 16 1.2k 620 422 314 167 23 1.6k
Remi Trudel United States 16 836 0.7× 351 0.6× 262 0.6× 291 0.9× 78 0.5× 33 1.3k
Cesare Amatulli Italy 24 1.3k 1.1× 225 0.4× 689 1.6× 252 0.8× 204 1.2× 59 1.8k
Joshua L. Wiener United States 13 1.0k 0.9× 593 1.0× 362 0.9× 244 0.8× 185 1.1× 24 1.5k
Naeem Gul Gilal Pakistan 21 1.0k 0.9× 248 0.4× 546 1.3× 389 1.2× 318 1.9× 49 1.6k
Rishad Habib Canada 4 899 0.7× 555 0.9× 335 0.8× 215 0.7× 53 0.3× 10 1.4k
Jiyun Kang United States 21 1.3k 1.1× 380 0.6× 570 1.4× 380 1.2× 242 1.4× 52 1.9k
Diana Gregory‐Smith United Kingdom 17 649 0.5× 383 0.6× 323 0.8× 247 0.8× 126 0.8× 32 1.1k
Faheem Gul Gilal Pakistan 24 1.2k 1.0× 275 0.4× 636 1.5× 444 1.4× 438 2.6× 80 2.0k
Bonnie Simpson Canada 13 744 0.6× 385 0.6× 407 1.0× 143 0.5× 73 0.4× 23 1.1k
Kaman Lee Hong Kong 9 1.5k 1.3× 1.1k 1.8× 413 1.0× 315 1.0× 56 0.3× 12 1.9k

Countries citing papers authored by Yeonshin Kim

Since Specialization
Citations

This map shows the geographic impact of Yeonshin Kim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yeonshin Kim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yeonshin Kim more than expected).

Fields of papers citing papers by Yeonshin Kim

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yeonshin Kim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yeonshin Kim. The network helps show where Yeonshin Kim may publish in the future.

Co-authorship network of co-authors of Yeonshin Kim

This figure shows the co-authorship network connecting the top 25 collaborators of Yeonshin Kim. A scholar is included among the top collaborators of Yeonshin Kim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yeonshin Kim. Yeonshin Kim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kim, Yeonshin, et al.. (2023). Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation. Journal of Retailing and Consumer Services. 75. 103436–103436. 34 indexed citations
2.
Lim, Dongjae, Tae Hyun Baek, Sukki Yoon, & Yeonshin Kim. (2020). Colour effects in green advertising. International Journal of Consumer Studies. 44(6). 552–562. 58 indexed citations
3.
Kim, Sujin, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim, & Yung Kyun Choi. (2020). Temporal and social scarcities: effects on ad evaluations. International Journal of Advertising. 40(7). 1115–1134. 10 indexed citations
4.
Hur, Won‐Moo & Yeonshin Kim. (2020). Customer reactions to bank hypocrisy: the moderating role of customer–company identification and brand equity. International Journal of Bank Marketing. 38(7). 1553–1574. 21 indexed citations
5.
Bang, Hyejin, et al.. (2019). Leveraged brand evaluations in branded entertainment: Effects of alliance exclusivity and presentation style. International Journal of Advertising. 39(4). 466–485. 4 indexed citations
6.
Baek, Tae Hyun, et al.. (2019). Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising. Journal of Retailing and Consumer Services. 51. 352–361. 106 indexed citations
7.
Kim, Yeonshin, Yong‐Ki Lee, Minseong Kim, & Tally Katz‐Gerro. (2019). PERSONAL VALUES, PERCEIVED CONSUMER EFFECTIVENESS AND DEMOGRAPHIC EFFECTS ON GREEN PURCHASING BEHAVIOR OF KOREAN CONSUMERS. Environmental Engineering and Management Journal. 18(2). 349–358. 12 indexed citations
9.
Baek, Tae Hyun, Sukki Yoon, Seeun Kim, & Yeonshin Kim. (2019). Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising. Marketing Letters. 30(1). 75–90. 37 indexed citations
10.
Choi, Yung Kyun, et al.. (2019). Text versus pictures in advertising: effects of psychological distance and product type. International Journal of Advertising. 38(4). 528–543. 41 indexed citations
11.
Hur, Won‐Moo & Yeonshin Kim. (2017). How Does Culture Improve Consumer Engagement in CSR Initiatives? the Mediating Role of Motivational Attributions. Corporate Social Responsibility and Environmental Management. 24(6). 620–633. 72 indexed citations
12.
Kim, Yeonshin, et al.. (2017). Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans. Journal of Advertising. 46(4). 550–564. 67 indexed citations
13.
Hur, Won‐Moo, et al.. (2015). The Role of Consumer Values and Socio-Demographics in Green Product Satisfaction: The Case of Hybrid Cars. Psychological Reports. 117(2). 406–427. 10 indexed citations
14.
Yoon, Sukki, Yeonshin Kim, & Tae Hyun Baek. (2015). Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea. International Journal of Advertising. 35(1). 93–105. 41 indexed citations
15.
Hur, Won‐Moo, et al.. (2015). A comparison study of smartphone acceptance between Korea and the USA. International Journal of Mobile Communications. 13(4). 433–433. 9 indexed citations
16.
Yoon, Sukki, et al.. (2014). Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value. Journal of Business Research. 67(10). 2088–2096. 60 indexed citations
17.
Kim, Yeonshin. (2011). Understanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness. Seoul National University Open Repository (Seoul National University). 74 indexed citations
18.
Kim, Yeonshin, et al.. (2010). Psychological Make-up of Korean Green Consumerism: A Path Model Analysis. Journal of Global Academy of Marketing Science. 20(3). 249–261. 8 indexed citations
19.
Kim, Yeonshin & Sejung Marina Choi. (2005). Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce. ACR North American Advances. 652 indexed citations breakdown →
20.
Kim, Yeonshin. (2002). The impact of personal value structures on consumer proenvironmental attitudes, behaviors, and consumerism : a cross-cultural study. Medical Entomology and Zoology. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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