Nara Youn

885 total citations
30 papers, 593 citations indexed

About

Nara Youn is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Nara Youn has authored 30 papers receiving a total of 593 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 9 papers in Social Psychology and 5 papers in Sociology and Political Science. Recurrent topics in Nara Youn's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Aesthetic Perception and Analysis (4 papers) and Behavioral Health and Interventions (4 papers). Nara Youn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Aesthetic Perception and Analysis (4 papers) and Behavioral Health and Interventions (4 papers). Nara Youn collaborates with scholars based in South Korea, United States and Japan. Nara Youn's co-authors include Ying Xie, Puneet Manchanda, Yong Tan, Param Vir Singh, Won‐Moo Hur, Chulsung Lee, Jang Hyun Kim, Yoon‐Na Cho, Jaewoo Park and Ha Eun Kim and has published in prestigious journals such as Journal of Business Research, Journal of Environmental Psychology and Information Systems Research.

In The Last Decade

Nara Youn

25 papers receiving 557 citations

Peers

Nara Youn

SPS

MARKE

OBHRM

MSOR

Leonard J. Paas Netherlands

H. van Herk Netherlands

Iris Mohr United States

Teresa M. Pavia United States

Leonora Fuxman United States

Stephen A. Spiller United States

Zuzana Sasovova Netherlands

Kamal Badar Pakistan

Richard Coughlan United States

Jay P. Carlson United States

Leonard J. Paas Netherlands

Nara Youn

142 ×0.7

SPS

245 ×1.2

MARKE

163 ×1.6

OBHRM

52 ×0.7

MSOR

46 ×0.6

Citations per year, relative to Nara Youn Nara Youn (= 1×) peers Leonard J. Paas

Countries citing papers authored by Nara Youn

Since Specialization

Citations

This map shows the geographic impact of Nara Youn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nara Youn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nara Youn more than expected).

Fields of papers citing papers by Nara Youn

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nara Youn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nara Youn. The network helps show where Nara Youn may publish in the future.

Co-authorship network of co-authors of Nara Youn

This figure shows the co-authorship network connecting the top 25 collaborators of Nara Youn. A scholar is included among the top collaborators of Nara Youn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nara Youn. Nara Youn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Youn, Nara, et al.. (2024). Immersed in Art: The Impact of Affinity for Technology Interaction and Hedonic Motivation on Aesthetic Experiences in Virtual Reality. Empirical Studies of the Arts. 43(1). 355–384. 3 indexed citations

Li, Yan, et al.. (2024). Consumers’ evaluation of ethical luxury advertisements: the roles of ethical consumer guilt and self-construal. Asia Pacific Journal of Marketing and Logistics. 36(9). 2197–2212. 3 indexed citations

Youn, Nara, et al.. (2022). Social distancing and prosocial behaviors: The replenishing effect of intense visual stimulation. Journal of Business Research. 149. 983–996. 4 indexed citations

Cho, Yoon‐Na, et al.. (2022). Partitioning online experiential consumption increases subjective well-being during the times of uncertainty. International Journal of Advertising. 42(5). 945–968. 2 indexed citations

Youn, Nara, et al.. (2021). Effects of art consumption on consumerwell‐being. Journal of Consumer Affairs. 56(2). 685–702. 6 indexed citations

Cho, Yoon‐Na, Ha Eun Kim, & Nara Youn. (2021). Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption. Journal of Research in Interactive Marketing. 16(1). 64–81. 5 indexed citations

Youn, Nara, et al.. (2019). EFFECTS OF ART CONSUMPTION ON CONSUMER WELL-BEING. Global Fashion Management Conference. 2019. 56–57. 1 indexed citations

Youn, Nara, et al.. (2019). Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness. Journal of Advertising. 48(5). 532–554. 19 indexed citations

Youn, Nara, et al.. (2019). The self-regulatory power of environmental lighting: The effect of illuminance and correlated color temperature. Journal of Environmental Psychology. 62. 30–41. 17 indexed citations

10.

Youn, Nara, et al.. (2018). You Reflect Me: Narcissistic Consumers Prefer Anthropomorphized Arrogant Brands. Journal of the Association for Consumer Research. 3(4). 540–554. 12 indexed citations

11.

Youn, Nara, et al.. (2018). Does employees’ spirituality enhance job performance? The mediating roles of intrinsic motivation and job crafting. Current Psychology. 39(5). 1618–1634. 94 indexed citations

12.

Lee, Chulsung, et al.. (2017). GROTESQUE IMAGERY ENHANCING PERSUASIVENESS OF LUXURY BRAND ADVERTISING. Global Fashion Management Conference. 2017. 110–115. 1 indexed citations

13.

Youn, Nara, et al.. (2016). Nostalgia's fulfillment of agentic and communal needs: How different types of self‐concepts shape consumer attitudes toward nostalgia. Journal of Consumer Behaviour. 15(4). 303–313. 14 indexed citations

14.

Youn, Nara, et al.. (2015). The Effect of Color Harmony on Creative Cognition and Perceived Innovativeness of Brands. ACR North American Advances. 1 indexed citations

15.

Youn, Nara, et al.. (2014). Moderating Effects of Psychological Distance and Product Knowledge on the Price-Quality Relationship. Korean Journal of Marketing. 29(1). 197–224.

16.

Youn, Nara, Yun Lee, & Chulsung Lee. (2013). Influence of Brand Scandal Spillover on the Evaluation of the Firm and the Competitors. korean management review. 42(4). 875–897. 1 indexed citations

17.

Youn, Nara, et al.. (2012). The Effect of Nostalgia Advertising Content on Purchase Intention : The Mediating role of Self-Positivity and Connectedness. Korean Journal of Marketing. 27(3). 1–33. 1 indexed citations

18.

Singh, Param Vir, Nara Youn, & Yong Tan. (2010). A Hidden Markov Model of Developer Learning Dynamics in Open Source Software Projects. SSRN Electronic Journal. 4 indexed citations

19.

Manchanda, Puneet, Ying Xie, & Nara Youn. (2008). The Role of Targeted Communication and Contagion in Product Adoption. Marketing Science. 27(6). 961–976. 212 indexed citations

20.

Youn, Nara. (2002). Product assortment : a dynamic model of competition and cannibalization. University Microfilms International eBooks.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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