Hongwei He

About

Hongwei He is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, Hongwei He has authored 55 papers receiving a total of 3.9k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Organizational Behavior and Human Resource Management, 26 papers in Marketing and 25 papers in Strategy and Management. Recurrent topics in Hongwei He’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Corporate Identity and Reputation (14 papers) and Customer Service Quality and Loyalty (12 papers). Hongwei He is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Corporate Identity and Reputation (14 papers) and Customer Service Quality and Loyalty (12 papers). Hongwei He collaborates with scholars based in United Kingdom, United States and Hong Kong. Hongwei He's co-authors include Weichun Zhu, Lloyd C. Harris, Yehuda Baruch, Wei-Yue Wang and John M.T. Balmer and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Hongwei He

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Hongwei He. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Hongwei He may publish in the future.

Countries citing papers authored by Hongwei He

Since Specialization

Citations

This map shows the geographic impact of Hongwei He's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hongwei He with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hongwei He more than expected).

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