William D. Perreault

11.8k total citations · 8 hit papers
72 papers, 9.3k citations indexed

About

William D. Perreault is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Management Science and Operations Research. According to data from OpenAlex, William D. Perreault has authored 72 papers receiving a total of 9.3k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Organizational Behavior and Human Resource Management, 16 papers in Marketing and 11 papers in Management Science and Operations Research. Recurrent topics in William D. Perreault's work include Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation Diffusion and Forecasting (6 papers). William D. Perreault is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Innovation Diffusion and Forecasting (6 papers). William D. Perreault collaborates with scholars based in United States and Latvia. William D. Perreault's co-authors include Joseph P. Cannon, Charlotte H. Mason, Douglas N. Behrman, E. Jerome McCarthy, Gary K. Hunter, William R. Darden, Robert H. Miles, Frederick A. Russ, Rosann L. Spiro and William J. Bigoness and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Management Science.

In The Last Decade

William D. Perreault

67 papers receiving 8.2k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Buyer–Seller Relationships in Business Markets

1999 1.2k citations Joseph P. Cannon, William D. Perreault Journal of Marketing Research profile →
Reliability of Nominal Data Based on Qualitative Judgments

1989 1.2k citations William D. Perreault et al. Journal of Marketing Research profile →
Collinearity, Power, and Interpretation of Multiple Regression Analysis

1991 870 citations Charlotte H. Mason, William D. Perreault Journal of Marketing Research profile →
Collinearity, Power, and Interpretation of Multiple Regression Analysis

1991 791 citations Charlotte H. Mason, William D. Perreault Journal of Marketing Research profile →
Buyer-Seller Relationships in Business Markets

1999 638 citations Joseph P. Cannon, William D. Perreault Journal of Marketing Research profile →
Reliability of Nominal Data Based on Qualitative Judgments

1989 621 citations William D. Perreault et al. Journal of Marketing Research profile →
A Role Stress Model of the Performance and Satisfaction of Industrial Salespersons

1984 529 citations Douglas N. Behrman, William D. Perreault Journal of Marketing profile →
Measuring the performance of industrial salespersons

1982 513 citations Douglas N. Behrman, William D. Perreault profile →

Peers

William D. Perreault

OBHRM

MARKE

SPS

MIS

Lynn W. Phillips United States

Judy A. Siguaw United States

J. Paul Peter United States

David J. Whitney United States

Kjell Grønhaug Norway

Cheryl Burke Jarvis United States

Vincenzo Esposito Vinzi France

Yoram Wind United States

William H. Glick United States

Siegfried P. Gudergan Australia

Lynn W. Phillips United States

William D. Perreault

3.9k ×1.0

OBHRM

3.8k ×1.3

MARKE

3.7k ×1.4

3.3k ×1.6

SPS

1.8k ×1.3

MIS

Citations per year, relative to William D. Perreault William D. Perreault (= 1×) peers Lynn W. Phillips

Countries citing papers authored by William D. Perreault

Since Specialization

Citations

This map shows the geographic impact of William D. Perreault's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William D. Perreault with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William D. Perreault more than expected).

Fields of papers citing papers by William D. Perreault

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William D. Perreault. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William D. Perreault. The network helps show where William D. Perreault may publish in the future.

Co-authorship network of co-authors of William D. Perreault

This figure shows the co-authorship network connecting the top 25 collaborators of William D. Perreault. A scholar is included among the top collaborators of William D. Perreault based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William D. Perreault. William D. Perreault is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Perreault, William D. & Charlotte H. Mason. (2021). Collinearity, Power, and Interpretation of Multiple Regression Analysis. Carolina Digital Repository (University of North Carolina at Chapel Hill). 1 indexed citations

Hunter, Gary K. & William D. Perreault. (2007). Making Sales Technology Effective. Journal of Marketing. 71(1). 16–34. 132 indexed citations

Hunter, Gary K., Michele D. Bunn, & William D. Perreault. (2006). Interrelationships among key aspects of the organizational procurement process. International Journal of Research in Marketing. 23(2). 155–170. 47 indexed citations

Cannon, Joseph P. & William D. Perreault. (1999). Buyer–Seller Relationships in Business Markets. Journal of Marketing Research. 36(4). 439–460. 1235 indexed citations breakdown →

Perreault, William D. & Charlotte H. Mason. (1995). The Marketing Game. Medical Entomology and Zoology. 13 indexed citations

Perreault, William D., et al.. (1989). Reliability of Nominal Data Based on Qualitative Judgments. Journal of Marketing Research. 26(2). 135–148. 621 indexed citations breakdown →

Behrman, Douglas N. & William D. Perreault. (1984). A Role Stress Model of the Performance and Satisfaction of Industrial Salespersons. Journal of Marketing. 48(4). 9–21. 208 indexed citations

Perreault, William D., et al.. (1983). A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment. Journal of Consumer Research. 10(3). 339–339. 25 indexed citations

Churchill, Gilbert A. & William D. Perreault. (1982). JMR Editorial Policies and Philosophy. Journal of Marketing Research. 19(3). 283–287. 9 indexed citations

10.

Spiro, Rosann L. & William D. Perreault. (1979). Influence Use by Industrial Salesmen: Influence-Strategy Mixes and Situational Determinants. The Journal of Business. 52(3). 435–435. 105 indexed citations

11.

Perreault, William D. & Rosann L. Spiro. (1978). AN APPROACH FOR IMPROVED INTERPRETATION OF MULTIVARIATE ANALYSIS *. Decision Sciences. 9(3). 402–413. 22 indexed citations

12.

Perreault, William D. & Frederick A. Russ. (1977). Comparing multiattribute evaluation process models. Systems Research and Behavioral Science. 22(6). 423–431. 17 indexed citations

13.

Crask, Melvin R. & William D. Perreault. (1977). Validation of Discriminant Analysis in Marketing Research. Journal of Marketing Research. 14(1). 60–60. 51 indexed citations

14.

Darden, William R. & William D. Perreault. (1976). Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles. Journal of Marketing Research. 13(1). 51–60. 97 indexed citations

15.

Perreault, William D. & Frederick A. Russ. (1976). Physical Distribution Service in Industrial Purchase Decisions. Journal of Marketing. 40(2). 3–10. 67 indexed citations

16.

Spiro, Rosann L., William D. Perreault, & Fred D. Reynolds. (1976). The personal selling process: A critical review and model. Industrial Marketing Management. 5(6). 351–363. 55 indexed citations

17.

Perreault, William D., et al.. (1976). Evaluating Vendors' Distribution Service. Journal of Purchasing and Materials Management. 12(2). 13–19. 4 indexed citations

18.

Perreault, William D. & Frederick A. Russ. (1976). Improving Physical Distribution Service Decisions with Trade‐off Analysis. 7(3). 117–127. 14 indexed citations

19.

Ward, Scott, P.G. Wright, Mary Jane Schlinger, et al.. (1974). Advances in consumer research : proceedings. 9 indexed citations

20.

Perreault, William D.. (1973). The role of physical distribution customer services in industrial purchasing decisions. University Microfilms eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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