Charlotte H. Mason

6.2k total citations · 4 hit papers
30 papers, 4.8k citations indexed

About

Charlotte H. Mason is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Charlotte H. Mason has authored 30 papers receiving a total of 4.8k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 10 papers in Management Science and Operations Research and 7 papers in Economics and Econometrics. Recurrent topics in Charlotte H. Mason's work include Innovation Diffusion and Forecasting (10 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Charlotte H. Mason is often cited by papers focused on Innovation Diffusion and Forecasting (10 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Charlotte H. Mason collaborates with scholars based in United States, Canada and China. Charlotte H. Mason's co-authors include William D. Perreault, Douglas W. Vorhies, Neil A. Morgan, Subin Im, V. Srinivasan, Barry L. Bayus, Yih Hwai Lee, George R. Milne, Mark B. Houston and Larry J. Menor and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Charlotte H. Mason

28 papers receiving 4.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Market orientation, marketing capabilities, and firm performance

2009 1.1k citations Charlotte H. Mason et al. profile →
Collinearity, Power, and Interpretation of Multiple Regression Analysis

1991 870 citations Charlotte H. Mason, William D. Perreault Journal of Marketing Research profile →
Collinearity, Power, and Interpretation of Multiple Regression Analysis

1991 791 citations Charlotte H. Mason, William D. Perreault Journal of Marketing Research profile →
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

2003 506 citations Subin Im, Charlotte H. Mason et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Charlotte H. Mason United States	20	1.6k	1.5k	1.2k	945	699	30	4.8k
David F. Midgley Australia	23	1.3k 0.8×	1.1k 0.8×	1.3k 1.0×	668 0.7×	714 1.0×	61	4.3k
Theo K. Dijkstra Netherlands	21	1.6k 1.0×	1.4k 0.9×	1.9k 1.5×	1.5k 1.6×	495 0.7×	39	6.8k
Gary S. Lynn United States	30	1.0k 0.7×	2.2k 1.5×	1.3k 1.0×	1.1k 1.2×	737 1.1×	84	5.9k
Praveen K. Kopalle United States	33	2.7k 1.7×	1.0k 0.7×	1.0k 0.8×	786 0.8×	739 1.1×	85	4.8k
Kjell Grønhaug Norway	35	2.5k 1.6×	2.2k 1.5×	1.8k 1.5×	1.9k 2.0×	477 0.7×	171	6.8k
Chad Perry Australia	29	1.2k 0.7×	1.4k 0.9×	1.1k 0.9×	1.4k 1.5×	336 0.5×	76	4.4k
Luiz Moutinho United Kingdom	36	2.7k 1.7×	1.2k 0.8×	3.2k 2.6×	1.7k 1.8×	765 1.1×	235	7.7k
Heidi Winklhofer United Kingdom	22	1.8k 1.1×	1.5k 1.0×	1.8k 1.4×	1.9k 2.0×	400 0.6×	42	5.6k
Carlo di Lauro Italy	9	1.1k 0.7×	999 0.7×	1.2k 1.0×	1.1k 1.2×	261 0.4×	25	4.7k
Adrian Thornhill United Kingdom	15	1.1k 0.7×	2.2k 1.5×	1.5k 1.2×	1.8k 1.9×	1.0k 1.4×	30	8.2k

Countries citing papers authored by Charlotte H. Mason

Since Specialization

Citations

This map shows the geographic impact of Charlotte H. Mason's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Charlotte H. Mason with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Charlotte H. Mason more than expected).

Fields of papers citing papers by Charlotte H. Mason

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Charlotte H. Mason. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Charlotte H. Mason. The network helps show where Charlotte H. Mason may publish in the future.

Co-authorship network of co-authors of Charlotte H. Mason

This figure shows the co-authorship network connecting the top 25 collaborators of Charlotte H. Mason. A scholar is included among the top collaborators of Charlotte H. Mason based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Charlotte H. Mason. Charlotte H. Mason is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Perreault, William D. & Charlotte H. Mason. (2021). Collinearity, Power, and Interpretation of Multiple Regression Analysis. Carolina Digital Repository (University of North Carolina at Chapel Hill). 1 indexed citations

Mason, Charlotte H. & Kaushik Jayaram. (2018). Don’t Get Eaten! Understanding and Handling Cannibalization Risk. SHILAP Revista de lepidopterología. 10(1). 34–39.

Lurie, Nicholas H., Jonah Berger, Zoey Chen, et al.. (2016). Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice. SSRN Electronic Journal. 3 indexed citations

Hollenbeck, Candice R., Charlotte H. Mason, & Ji Hee Song. (2011). Enhancing Student Learning in Marketing Courses. Journal of Marketing Education. 33(2). 171–182. 36 indexed citations

Nielsen, Jesper H., et al.. (2010). Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising. Journal of Marketing Research. 47(6). 1138–1150. 35 indexed citations

Im, Subin, Charlotte H. Mason, & Mark B. Houston. (2007). Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness. Journal of the Academy of Marketing Science. 35(1). 63–75. 138 indexed citations

Neslin, Scott, et al.. (2006). Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models. Journal of Marketing Research. 43(2). 204–211. 46 indexed citations

Ramaseshan, B., David Bejou, Subhash C. Jain, Charlotte H. Mason, & Joseph Pancras. (2006). Issues and Perspectives in Global Customer Relationship Management. Journal of Service Research. 9(2). 195–207. 59 indexed citations

Lurie, Nicholas H. & Charlotte H. Mason. (2006). Visual Representation: Implications for Decision Making. Journal of Marketing. 71(1). 160–177. 20 indexed citations

10.

Mason, Charlotte H.. (2002). Book Review: Optimal Database Marketing: Strategy, Development, and Data Mining. Journal of Marketing Research. 39(4). 499–501. 1 indexed citations

11.

Lee, Yih Hwai & Charlotte H. Mason. (1999). Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor. Journal of Consumer Research. 26(2). 156–169. 238 indexed citations

12.

Boyd, Thomas C. & Charlotte H. Mason. (1999). The Link between Attractiveness of "Extrabrand" Attributes and the Adoption of Innovations. Journal of the Academy of Marketing Science. 27(3). 306–319. 72 indexed citations

13.

Perreault, William D. & Charlotte H. Mason. (1995). The Marketing Game. Medical Entomology and Zoology. 13 indexed citations

14.

Mason, Charlotte H., et al.. (1995). Work versus windfall: An exploration of saving on subsequent purchase. Marketing Letters. 6(2). 91–100. 14 indexed citations

15.

Mason, Charlotte H., et al.. (1993). Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference. Journal of Consumer Research. 20(1). 100–100. 116 indexed citations

16.

Mason, Charlotte H., et al.. (1990). The Role of Tangible and Intangible Attributes in Similarity and Preference Judgments. ACR North American Advances. 11 indexed citations

17.

Jones, J. Morgan & Charlotte H. Mason. (1990). The role of distribution in the diffusion of new durable consumer products. Marketing Science Institute eBooks. 13 indexed citations

18.

Mason, Charlotte H.. (1990). New Product Entries and Product Class Demand. Marketing Science. 9(1). 58–73. 25 indexed citations

19.

Srinivasan, V. & Charlotte H. Mason. (1986). Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models. Marketing Science. 5(2). 169–178. 345 indexed citations

20.

Mason, Charlotte H.. (1985). The effect of new product entries on product class demand. Medical Entomology and Zoology. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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