E. Jerome McCarthy
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Marketing and Advertising Strategies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
-
- Business Strategies and Innovation 2
- Business Strategy and Innovation 1
-
- Marketing and Advertising Strategies 2
- Co-authors
- Frank Meißner (1 shared paper)William D. Perreault (10 shared papers)Joseph P. Cannon (3 shared papers)Pascale Quester (1 shared paper)Stanley J. Shapiro (1 shared paper)
- Journals
- Journal of Marketing (3 papers)The Journal of Business (1 paper)Bulletin of Miscellaneous Information (Royal Gardens Kew) (2 papers)Medical Entomology and Zoology (6 papers)
In The Last Decade
E. Jerome McCarthy
17 papers receiving 1.1k citations
E. Jerome McCarthy's Hit Papers
Peers
Comparison fields: 5 of 112
- Marketing 637
- Organizational Behavior and Human Resource Management 370
- Tourism, Leisure and Hospitality Management 56
- Management of Technology and Innovation 178
- Strategy and Management 355
Countries citing papers authored by E. Jerome McCarthy
This map shows the geographic impact of E. Jerome McCarthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by E. Jerome McCarthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites E. Jerome McCarthy more than expected).
Fields of papers citing papers by E. Jerome McCarthy
This network shows the impact of papers produced by E. Jerome McCarthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by E. Jerome McCarthy. The network helps show where E. Jerome McCarthy may publish in the future.
Co-authors
The 5 scholars most cited alongside E. Jerome McCarthy, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Basic Marketing: A Managerial Approach Hit paper breakdown → | 1978 | 951 |
| 2 | Basic Marketing: A Global-managerial Approach | 1992 | 270 |
| 3 | Basic Marketing: A Marketing Strategy Planning Approach | 1994 | 67 |
| 4 | Essentials of marketing : a global-managerial approach | 1993 | 47 |
| 5 | Essentials of Marketing: A Marketing Strategy Planning Approach | 2014 | 38 |
| 6 | Essentials of marketing, 5th ed | 1991 | 12 |
| 7 | Basic Marketing Management | 1994 | 7 |
| 8 | Marketing: Creating and Delivering Value | 2006 | 7 |
| 9 | 1972 | 4 | |
| 10 | Readings in Basic Marketing | 1975 | 4 |
| 11 | Learning Aid for Use With Basic Marketing: A Managerial Approach | 1987 | 3 |
| 12 | 1959 | 2 | |
| 13 | Computer-aided problems to accompany Basic marketing | 1990 | 1 |
| 14 | Applications in basic marketing : clippings from the popular business press | 2004 | 1 |
| 15 | basic marketing : A marketing strategy Approach | 2014 | 1 |
| 16 | 1976 | 1 | |
| 17 | Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault | 1984 | 1 |
About E. Jerome McCarthy
E. Jerome McCarthy is a scholar working on Strategy and Management, Marketing, Management of Technology and Innovation, Safety, Risk, Reliability and Quality and Infectious Diseases, having authored 17 papers that have together received 1.4k indexed citations. Recurring topics across this work include Business Strategies and Innovation (2 papers), Marketing and Advertising Strategies (2 papers), Business Strategy and Innovation (1 paper), Management and Marketing Education (1 paper) and Technology Assessment and Management (1 paper). The work is most often cited by research in Marketing (637 citations), Organizational Behavior and Human Resource Management (370 citations), Tourism, Leisure and Hospitality Management (56 citations), Management of Technology and Innovation (178 citations) and Strategy and Management (355 citations). Frequent co-authors include Frank Meißner, William D. Perreault, Joseph P. Cannon, Pascale Quester and Stanley J. Shapiro. Their work appears in journals such as Journal of Marketing, The Journal of Business, Bulletin of Miscellaneous Information (Royal Gardens Kew) and Medical Entomology and Zoology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.