E. Jerome McCarthy is a scholar working on Strategy and Management, Marketing and Management of Technology and Innovation.
According to data from OpenAlex, E. Jerome McCarthy has authored 17 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Strategy and Management, 2 papers in Marketing and 1 paper in Management of Technology and Innovation. Recurrent topics in E. Jerome McCarthy's work include Business Strategies and Innovation (2 papers), Marketing and Advertising Strategies (2 papers) and Technology Assessment and Management (1 paper). E. Jerome McCarthy is often cited by papers focused on Business Strategies and Innovation (2 papers), Marketing and Advertising Strategies (2 papers) and Technology Assessment and Management (1 paper). E. Jerome McCarthy collaborates with scholars based in . E. Jerome McCarthy's co-authors include Frank Meißner, William D. Perreault, Joseph P. Cannon, Pascale Quester and Stanley J. Shapiro and has published in prestigious journals such as Journal of Marketing, The Journal of Business and Medical Entomology and Zoology.
In The Last Decade
E. Jerome McCarthy
16 papers
receiving
1.1k citations
Hit Papers
What are hit papers?
Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Basic Marketing: A Managerial Approach
1978948 citationsFrank Meißner, E. Jerome McCarthyJournal of Marketingprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
hero ref
Countries citing papers authored by E. Jerome McCarthy
Since
Specialization
Citations
This map shows the geographic impact of E. Jerome McCarthy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by E. Jerome McCarthy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites E. Jerome McCarthy more than expected).
Fields of papers citing papers by E. Jerome McCarthy
This network shows the impact of papers produced by E. Jerome McCarthy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by E. Jerome McCarthy. The network helps show where E. Jerome McCarthy may publish in the future.
Co-authorship network of co-authors of E. Jerome McCarthy
This figure shows the co-authorship network connecting the top 25 collaborators of E. Jerome McCarthy.
A scholar is included among the top collaborators of E. Jerome McCarthy based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with E. Jerome McCarthy. E. Jerome McCarthy is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
17 of 17 papers shown
1.
Perreault, William D., Joseph P. Cannon, & E. Jerome McCarthy. (2014). Essentials of Marketing: A Marketing Strategy Planning Approach. Medical Entomology and Zoology.37 indexed citations
2.
Perreault, William D., Joseph P. Cannon, & E. Jerome McCarthy. (2014). basic marketing : A marketing strategy Approach.1 indexed citations
3.
Quester, Pascale, et al.. (2006). Marketing: Creating and Delivering Value.7 indexed citations
4.
McCarthy, E. Jerome & William D. Perreault. (2004). Applications in basic marketing : clippings from the popular business press. Medical Entomology and Zoology.
5.
Perreault, William D., Joseph P. Cannon, & E. Jerome McCarthy. (1994). Basic Marketing: A Marketing Strategy Planning Approach. Medical Entomology and Zoology.67 indexed citations
6.
McCarthy, E. Jerome. (1994). Basic Marketing Management.7 indexed citations
7.
Perreault, William D. & E. Jerome McCarthy. (1993). Essentials of marketing : a global-managerial approach. Bulletin of Miscellaneous Information (Royal Gardens Kew).47 indexed citations
8.
Perreault, William D. & E. Jerome McCarthy. (1992). Basic Marketing: A Global-managerial Approach. Bulletin of Miscellaneous Information (Royal Gardens Kew).268 indexed citations
9.
McCarthy, E. Jerome & William D. Perreault. (1991). Essentials of marketing, 5th ed.12 indexed citations
10.
McCarthy, E. Jerome & William D. Perreault. (1990). Computer-aided problems to accompany Basic marketing. Medical Entomology and Zoology.1 indexed citations
11.
Perreault, William D. & E. Jerome McCarthy. (1987). Learning Aid for Use With Basic Marketing: A Managerial Approach. Medical Entomology and Zoology.3 indexed citations
12.
McCarthy, E. Jerome. (1984). Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. 1984(1984). 1–99.1 indexed citations
13.
Meißner, Frank & E. Jerome McCarthy. (1978). Basic Marketing: A Managerial Approach. Journal of Marketing. 42(4). 103–103.948 indexed citations breakdown →
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.