Mary Jane Schlinger

481 total citations
13 papers, 379 citations indexed

About

Mary Jane Schlinger is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Mary Jane Schlinger has authored 13 papers receiving a total of 379 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Social Psychology. Recurrent topics in Mary Jane Schlinger's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers). Mary Jane Schlinger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Consumer Market Behavior and Pricing (2 papers). Mary Jane Schlinger collaborates with scholars based in Czechia and United States. Mary Jane Schlinger's co-authors include Joseph T. Plummer, Linda F. Alwitt, Jacob Hornik, H. Keith Hunt, Beverlee B. Anderson, William D. Perreault, Scott Ward and P.G. Wright and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Mary Jane Schlinger

11 papers receiving 300 citations

Peers

Mary Jane Schlinger
Richard Vaughn United States
Ruth Ann Smith United States
Kenneth Henderson United States
Dennis L. Rosen United States
Lucy L. Henke United States
Nathalie Fleck France
Moonhee Yang United States
Jung-Gyo Lee South Korea
Robert S. Heiser United States
Kim Daniloski United States
Richard Vaughn United States
Mary Jane Schlinger
Citations per year, relative to Mary Jane Schlinger Mary Jane Schlinger (= 1×) peers Richard Vaughn

Countries citing papers authored by Mary Jane Schlinger

Since Specialization
Citations

This map shows the geographic impact of Mary Jane Schlinger's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary Jane Schlinger with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary Jane Schlinger more than expected).

Fields of papers citing papers by Mary Jane Schlinger

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary Jane Schlinger. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary Jane Schlinger. The network helps show where Mary Jane Schlinger may publish in the future.

Co-authorship network of co-authors of Mary Jane Schlinger

This figure shows the co-authorship network connecting the top 25 collaborators of Mary Jane Schlinger. A scholar is included among the top collaborators of Mary Jane Schlinger based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary Jane Schlinger. Mary Jane Schlinger is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

13 of 13 papers shown
1.
Schlinger, Mary Jane, et al.. (1983). Effects of Time Compression on Attitudes and Information Processing. Journal of Marketing. 47(1). 79–85. 41 indexed citations
2.
Schlinger, Mary Jane, et al.. (1983). Effects of Time Compression on Attitudes and Information Processing. Journal of Marketing. 47(1). 79–79. 9 indexed citations
3.
Schlinger, Mary Jane. (1982). Respondent Characteristics That Affect Copy-Test Attitude Scales. Journal of Advertising Research. 22(1). 29–36. 4 indexed citations
4.
Schlinger, Mary Jane, et al.. (1982). How Consumers React to New-Product Ads. Journal of Advertising Research. 22(3). 24–30.
5.
Hornik, Jacob & Mary Jane Schlinger. (1981). Allocation of Time to the Mass Media. Journal of Consumer Research. 7(4). 343–343. 24 indexed citations
6.
Hornik, Jacob & Mary Jane Schlinger. (1980). Dimensions of Health Maintenance Activities and Opinions. ACR North American Advances. 1 indexed citations
7.
Schlinger, Mary Jane, et al.. (1980). Art-Work Storyboards versus Finished Commercials. Journal of Advertising Research. 20(6). 19–23. 2 indexed citations
8.
Schlinger, Mary Jane. (1979). A Profile of Responses to Commercials. Journal of Advertising Research. 19(2). 37–46. 183 indexed citations
9.
Schlinger, Mary Jane. (1976). The Role of Mass Communications in Promoting Public Health. ACR North American Advances. 3 indexed citations
10.
Ward, Scott, P.G. Wright, Mary Jane Schlinger, et al.. (1974). Advances in consumer research : proceedings. 9 indexed citations
11.
Schlinger, Mary Jane & Joseph T. Plummer. (1972). Advertising in Black and White. Journal of Marketing Research. 9(2). 149–153. 62 indexed citations
12.
Schlinger, Mary Jane & Joseph T. Plummer. (1972). Advertising in Black and White. Journal of Marketing Research. 9(2). 149–149. 40 indexed citations
13.
Schlinger, Mary Jane. (1970). Responses to Advertising: Varieties of Liking and Disliking. Journalism Quarterly. 47(1). 46–56. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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