Tim Oliver Brexendorf

1.2k total citations
23 papers, 536 citations indexed

About

Tim Oliver Brexendorf is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Tim Oliver Brexendorf has authored 23 papers receiving a total of 536 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 11 papers in Strategy and Management and 5 papers in Sociology and Political Science. Recurrent topics in Tim Oliver Brexendorf's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Corporate Identity and Reputation (7 papers) and Marketing and Advertising Strategies (6 papers). Tim Oliver Brexendorf is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Corporate Identity and Reputation (7 papers) and Marketing and Advertising Strategies (6 papers). Tim Oliver Brexendorf collaborates with scholars based in Germany, Switzerland and Australia. Tim Oliver Brexendorf's co-authors include Kevin Lane Keller, Joachim Kernstock, Martin Faßnacht, Barry L. Bayus, Shaun M. Powell, Torsten Tomczak, Silke Mühlmeier, Martin Eisend, Jean‐Noël Kapferer and John M.T. Balmer and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Tim Oliver Brexendorf

20 papers receiving 498 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Tim Oliver Brexendorf Germany 10 383 292 178 127 59 23 536
Rico Piehler Germany 13 345 0.9× 324 1.1× 302 1.7× 131 1.0× 67 1.1× 24 578
Byeong‐Joon Moon South Korea 11 313 0.8× 207 0.7× 111 0.6× 95 0.7× 73 1.2× 14 460
Babak Hayati United States 6 257 0.7× 190 0.7× 174 1.0× 113 0.9× 29 0.5× 8 389
Hauke Wetzel Germany 8 236 0.6× 195 0.7× 173 1.0× 142 1.1× 82 1.4× 16 432
Pekka Mattila Finland 12 363 0.9× 278 1.0× 86 0.5× 56 0.4× 50 0.8× 34 523
Shaun M. Powell Australia 13 304 0.8× 152 0.5× 143 0.8× 264 2.1× 51 0.9× 27 517
Kaleel Rahman Australia 12 305 0.8× 270 0.9× 119 0.7× 51 0.4× 50 0.8× 31 445
Silvia Biraghi Italy 8 241 0.6× 244 0.8× 116 0.7× 69 0.5× 62 1.1× 25 379
Richard Gyrd‐Jones Denmark 10 302 0.8× 245 0.8× 125 0.7× 166 1.3× 27 0.5× 14 455
Sarah Alhouti United States 8 271 0.7× 191 0.7× 116 0.7× 207 1.6× 66 1.1× 13 452

Countries citing papers authored by Tim Oliver Brexendorf

Since Specialization
Citations

This map shows the geographic impact of Tim Oliver Brexendorf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tim Oliver Brexendorf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tim Oliver Brexendorf more than expected).

Fields of papers citing papers by Tim Oliver Brexendorf

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tim Oliver Brexendorf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tim Oliver Brexendorf. The network helps show where Tim Oliver Brexendorf may publish in the future.

Co-authorship network of co-authors of Tim Oliver Brexendorf

This figure shows the co-authorship network connecting the top 25 collaborators of Tim Oliver Brexendorf. A scholar is included among the top collaborators of Tim Oliver Brexendorf based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tim Oliver Brexendorf. Tim Oliver Brexendorf is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Brexendorf, Tim Oliver, et al.. (2023). Vertical line extension: a systematic review of research on upward and downward line extension. Journal of Product & Brand Management. 32(6). 828–848. 7 indexed citations
2.
Kapferer, Jean‐Noël, Joachim Kernstock, Tim Oliver Brexendorf, & Shaun M. Powell. (2017). Advances in Luxury Brand Management. 48 indexed citations
3.
Eisend, Martin, et al.. (2016). The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing. 23(3). 235–251. 4 indexed citations
4.
Brexendorf, Tim Oliver, et al.. (2016). The impact of external social and internal personal forces on consumers’ brand community engagement on Facebook. Journal of Product & Brand Management. 25(5). 409–423. 77 indexed citations
5.
Balmer, John M.T., Shaun M. Powell, Joachim Kernstock, & Tim Oliver Brexendorf. (2016). Advances in Corporate Branding. Palgrave Macmillan UK eBooks. 26 indexed citations
6.
Brexendorf, Tim Oliver, Barry L. Bayus, & Kevin Lane Keller. (2015). Understanding the interplay between brand and innovation management: findings and future research directions. Journal of the Academy of Marketing Science. 43(5). 548–557. 101 indexed citations
7.
Brexendorf, Tim Oliver, Joachim Kernstock, & Shaun M. Powell. (2014). Future challenges and opportunities in brand management: An introduction to a commemorative special issue. Journal of Brand Management. 21(9). 685–688. 9 indexed citations
8.
Balmer, John M.T., Tim Oliver Brexendorf, & Joachim Kernstock. (2013). Corporate brand management – A leadership perspective. Journal of Brand Management. 20(9). 717–722. 8 indexed citations
9.
Brexendorf, Tim Oliver, et al.. (2013). Creating Online Brand Experience on Facebook. Marketing Review St Gallen. 30(6). 50–59. 28 indexed citations
10.
Brexendorf, Tim Oliver, Joachim Kernstock, & Shaun M. Powell. (2012). Statement from the new editors. Journal of Brand Management. 19(4). 255–256. 3 indexed citations
11.
Brexendorf, Tim Oliver, et al.. (2012). The Brand Manager – Current Tasks and Skill Requirements in FMCG Companies. Marketing Review St Gallen. 29(6). 32–37. 3 indexed citations
12.
Kernstock, Joachim & Tim Oliver Brexendorf. (2012). Corporate Brand Integration in Mergers and Acquisitions – An Action Research-Based Approach. Corporate Reputation Review. 15(3). 169–178. 5 indexed citations
13.
Kernstock, Joachim & Tim Oliver Brexendorf. (2009). Implications of Habermas's “theory of communicative action” for corporate brand management. Corporate Communications An International Journal. 14(4). 389–403. 14 indexed citations
14.
Brexendorf, Tim Oliver, Silke Mühlmeier, Torsten Tomczak, & Martin Eisend. (2009). The impact of sales encounters on brand loyalty. Journal of Business Research. 63(11). 1148–1155. 55 indexed citations
15.
Tomczak, Torsten, et al.. (2008). Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt. Marketing Review St Gallen. 25(5). 46–51. 4 indexed citations
16.
Tomczak, Torsten, et al.. (2008). Relevanz und Wirkung von Sponsoring : Ergebnisse einer empirischen Studie zum Sponsoring in der Schweiz. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations
17.
Brexendorf, Tim Oliver, et al.. (2008). Aus Mitarbeitenden Botschafter der eigenen Marke machen.
18.
Brexendorf, Tim Oliver & Joachim Kernstock. (2007). Corporate behaviour vs brand behaviour: Towards an integrated view?. Journal of Brand Management. 15(1). 32–40. 57 indexed citations
19.
Tomczak, Torsten, Tim Oliver Brexendorf, & Felicitas Morhart. (2006). Die Marke nach aussen und nach innen leben. Alexandria (UniSG) (University of St.Gallen).
20.
Brexendorf, Tim Oliver, et al.. (2005). Multisensuale Markenführung als Differenzierungs- und Erfolgsgrösse. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Rico Piehler Breakdown of academic impact, for papers by Byeong‐Joon Moon Breakdown of academic impact, for papers by Babak Hayati Breakdown of academic impact, for papers by Hauke Wetzel Breakdown of academic impact, for papers by Pekka Mattila Breakdown of academic impact, for papers by Shaun M. Powell Breakdown of academic impact, for papers by Kaleel Rahman Breakdown of academic impact, for papers by Silvia Biraghi Breakdown of academic impact, for papers by Richard Gyrd‐Jones Breakdown of academic impact, for papers by Sarah Alhouti
Rankless by CCL
2026