John M.T. Balmer

14.1k total citations · 4 hit papers
119 papers, 9.5k citations indexed

About

John M.T. Balmer is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, John M.T. Balmer has authored 119 papers receiving a total of 9.5k indexed citations (citations by other indexed papers that have themselves been cited), including 101 papers in Strategy and Management, 68 papers in Marketing and 44 papers in Organizational Behavior and Human Resource Management. Recurrent topics in John M.T. Balmer's work include Corporate Identity and Reputation (99 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Marketing and Advertising Strategies (38 papers). John M.T. Balmer is often cited by papers focused on Corporate Identity and Reputation (99 papers), Consumer Behavior in Brand Consumption and Identification (46 papers) and Marketing and Advertising Strategies (38 papers). John M.T. Balmer collaborates with scholars based in United Kingdom, United States and Australia. John M.T. Balmer's co-authors include Edmund R. Gray, Stephen A. Greyser, Cees B.M. Van Riel, Mario Burghausen, Mats Urde, Hongwei He, Michael J. Baker, S. Alexander Haslam, Joep Cornelissen and Weifeng Chen and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and California Management Review.

In The Last Decade

John M.T. Balmer

118 papers receiving 8.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog

2001 757 citations John M.T. Balmer European Journal of Marketing profile →
Managing Corporate Image and Corporate Reputation

1998 719 citations Edmund R. Gray, John M.T. Balmer profile →
Corporate brands: what are they? What of them?

2003 565 citations John M.T. Balmer, Edmund R. Gray European Journal of Marketing profile →
Corporate identity: the concept, its measurement and management

1997 529 citations John M.T. Balmer et al. European Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
John M.T. Balmer United Kingdom	48	6.8k	5.2k	3.6k	2.0k	1.1k	119	9.5k
Majken Schultz Denmark	33	5.1k 0.8×	2.6k 0.5×	4.4k 1.2×	2.4k 1.2×	1.3k 1.2×	102	9.8k
T.C. Melewar United Kingdom	45	2.9k 0.4×	3.7k 0.7×	2.1k 0.6×	2.6k 1.3×	674 0.6×	181	7.0k
Leslie de Chernatony United Kingdom	59	3.5k 0.5×	7.6k 1.5×	4.3k 1.2×	4.8k 2.4×	465 0.4×	156	10.9k
Sankar Sen United States	35	5.5k 0.8×	6.9k 1.3×	2.9k 0.8×	3.5k 1.8×	783 0.7×	94	11.0k
Eileen Fischer Canada	41	2.0k 0.3×	2.8k 0.5×	2.2k 0.6×	3.0k 1.5×	479 0.4×	112	8.4k
Peter A. Dacin Canada	23	3.7k 0.5×	4.4k 0.8×	3.0k 0.8×	2.3k 1.2×	393 0.4×	46	8.9k
CB Bhattacharya United States	33	7.8k 1.2×	8.1k 1.6×	4.3k 1.2×	3.9k 2.0×	974 0.9×	70	13.7k
Tim Ambler United Kingdom	40	2.2k 0.3×	3.3k 0.6×	2.7k 0.7×	1.8k 0.9×	206 0.2×	99	7.0k
Viólina Rindova United States	42	5.6k 0.8×	1.4k 0.3×	2.8k 0.8×	1.8k 0.9×	830 0.8×	68	10.0k
Inge Geyskens Netherlands	27	3.0k 0.4×	3.2k 0.6×	3.4k 0.9×	1.8k 0.9×	193 0.2×	45	7.4k

Countries citing papers authored by John M.T. Balmer

Since Specialization

Citations

This map shows the geographic impact of John M.T. Balmer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John M.T. Balmer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John M.T. Balmer more than expected).

Fields of papers citing papers by John M.T. Balmer

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John M.T. Balmer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John M.T. Balmer. The network helps show where John M.T. Balmer may publish in the future.

Co-authorship network of co-authors of John M.T. Balmer

This figure shows the co-authorship network connecting the top 25 collaborators of John M.T. Balmer. A scholar is included among the top collaborators of John M.T. Balmer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John M.T. Balmer. John M.T. Balmer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Balmer, John M.T.. (2023). Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning. Journal of Brand Management. 1 indexed citations

Balmer, John M.T. & Klement Podnar. (2021). Corporate brand orientation: Identity, internal images, and corporate identification matters. Journal of Business Research. 134. 729–737. 43 indexed citations

Chen, Weifeng, et al.. (2020). Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis. Qualitative Market Research An International Journal. 23(3). 447–470. 8 indexed citations

Balmer, John M.T., et al.. (2019). Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights. Journal of Business Research. 116. 628–641. 19 indexed citations

Foroudi, Mohammad M., et al.. (2019). Explicating place identity attitudes, place architecture attitudes, and identification triad theory. Journal of Business Research. 109. 321–336. 26 indexed citations

Balmer, John M.T. & Wei-Yue Wang. (2016). Why Business School Managers are a Key Corporate Brand Stakeholder Group. International Studies of Management and Organization. 46(4). 247–255. 5 indexed citations

Balmer, John M.T. & Weifeng Chen. (2016). Corporate heritage tourism brand attractiveness and national identity. Journal of Product & Brand Management. 25(3). 223–238. 20 indexed citations

Ibáñez, Daniel Barredo & John M.T. Balmer. (2013). El tabú Real: La imagen de una monarquía en crisis. 4 indexed citations

He, Hongwei & John M.T. Balmer. (2013). A grounded theory of the corporate identity and corporate strategy dynamic. European Journal of Marketing. 47(3/4). 401–430. 45 indexed citations

10.

Balmer, John M.T.. (2013). Contemporary Perspectives on Corporate Marketing. Re-Unir (International University of La Rioja). 2 indexed citations

11.

Balmer, John M.T., Shaun M. Powell, & Stephen A. Greyser. (2011). Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded. Journal of Business Ethics. 102(1). 1–14. 110 indexed citations

12.

Balmer, John M.T.. (2007). A Resource-Based View of the British Monarchy as a Corporate Brand. International Studies of Management and Organization. 37(4). 20–44. 25 indexed citations

13.

Balmer, John M.T., Stephen A. Greyser, & Mats Urde. (2005). Monarchical Perspectives on Corporate Brand Management. Lund University Publications (Lund University).

14.

Balmer, John M.T., Stephen A. Greyser, & Mats Urde. (2004). Monarchies as corporate brands. Mycotoxin Research. 26(2). 109–17. 11 indexed citations

15.

Balmer, John M.T. & Stephen A. Greyser. (2003). Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology. Routledge eBooks. 28 indexed citations

16.

Balmer, John M.T. & Edmund R. Gray. (2003). Corporate brands: what are they? What of them?. European Journal of Marketing. 37(7/8). 972–997. 565 indexed citations breakdown →

17.

Balmer, John M.T. & Guillaume Soenen. (1999). The Acid Test of Corporate Identity Management™. Journal of Marketing Management. 15(1-3). 69–92. 144 indexed citations

18.

Balmer, John M.T. & Alan Wilson. (1998). Corporate Identity. International Studies of Management and Organization. 28(3). 12–31. 119 indexed citations

19.

Balmer, John M.T.. (1997). Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate identity: What of it, why the confusion, and what's next?. Corporate Reputation Review. 1(2). 183–188. 12 indexed citations

20.

Balmer, John M.T. & Adrian Wilkinson. (1991). Building Societies: Change, Strategy and Corporate Identity. Journal of General Management. 17(2). 20–33. 97 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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