Hauke Wetzel
- Marketing top 5%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Information Systems and Management top 5%
- Co-authors
- Maik HammerschmidtAlex R. ZablahWelf H. WeigerHarald J. van HeerdeTodd J. ArnoldAlexandra Claudia HessChristine EckertWendy W. Moe
- Topics
- Digital Marketing and Social Media (6 papers)Customer Service Quality and Loyalty (5 papers)Corporate Social Responsibility Reporting (2 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementInformation Systems and Management
- Journals
- Journal of MarketingJournal of Marketing ResearchJournal of the Academy of Marketing Science
- Partner nations
- GermanyAustraliaNew Zealand
In The Last Decade
Hauke Wetzel
12 papers receiving 411 citations
Peers
Comparison fields: 5 of 43
- Marketing 236
- Sociology and Political Science 195
- Organizational Behavior and Human Resource Management 173
- Strategy and Management 142
- Information Systems and Management 82
Countries citing papers authored by Hauke Wetzel
This map shows the geographic impact of Hauke Wetzel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hauke Wetzel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hauke Wetzel more than expected).
Fields of papers citing papers by Hauke Wetzel
This network shows the impact of papers produced by Hauke Wetzel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hauke Wetzel. The network helps show where Hauke Wetzel may publish in the future.
Co-authorship network of co-authors of Hauke Wetzel
This figure shows the co-authorship network connecting the top 25 collaborators of Hauke Wetzel. A scholar is included among the top collaborators of Hauke Wetzel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hauke Wetzel. Hauke Wetzel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 3 | |
| 4 | 3 | |
| 5 | Market Research: The Process, Data, and Methods Using Stata. | 0 |
| 6 | 1 | |
| 7 | 17 | |
| 8 | 26 | |
| 9 | 32 | |
| 10 | 11 | |
| 11 | 19 | |
| 12 | 34 | |
| 13 | 127 | |
| 14 | 158 | |
| 15 | 0 | |
| 16 | Kundenpriorisierung im Business-to-Business Marketing : eine Analyse aus Anbieter- und Kundenperspektive | 0 |
About Hauke Wetzel
Hauke Wetzel is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 16 papers that have together received 432 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (5 papers) and Corporate Social Responsibility Reporting (2 papers). The work is most often cited by research in Marketing (236 citations), Organizational Behavior and Human Resource Management (173 citations) and Information Systems and Management (82 citations). Hauke Wetzel has collaborated with scholars based in Germany, Australia and New Zealand. Frequent co-authors include Maik Hammerschmidt, Alex R. Zablah, Welf H. Weiger, Harald J. van Heerde, Todd J. Arnold, Alexandra Claudia Hess, Christine Eckert and Wendy W. Moe. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.