Torsten Tomczak

3.8k total citations
81 papers, 1.4k citations indexed

About

Torsten Tomczak is a scholar working on Strategy and Management, Management of Technology and Innovation and Marketing. According to data from OpenAlex, Torsten Tomczak has authored 81 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 44 papers in Strategy and Management, 31 papers in Management of Technology and Innovation and 26 papers in Marketing. Recurrent topics in Torsten Tomczak's work include Corporate Governance and Management (35 papers), Digital Innovation in Industries (25 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers). Torsten Tomczak is often cited by papers focused on Corporate Governance and Management (35 papers), Digital Innovation in Industries (25 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers). Torsten Tomczak collaborates with scholars based in Switzerland, Germany and United Kingdom. Torsten Tomczak's co-authors include Andreas Herrmann, Felicitas Morhart, Walter Herzog, Daniel Wentzel, Sven Henkel, Anja Schulze, Mark Heitmann, Silke Mühlmeier, Brett Martin and Tim Oliver Brexendorf and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Product Innovation Management.

In The Last Decade

Torsten Tomczak

60 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Torsten Tomczak Switzerland 14 721 532 507 490 155 81 1.4k
Julie Napoli Australia 14 917 1.3× 403 0.8× 437 0.9× 673 1.4× 143 0.9× 21 1.4k
Rene Dentiste Mueller United States 16 883 1.2× 413 0.8× 268 0.5× 574 1.2× 83 0.5× 28 1.4k
Rebecca Pera Italy 14 578 0.8× 224 0.4× 324 0.6× 590 1.2× 138 0.9× 18 1.3k
Subodh Bhat United States 13 1.0k 1.4× 513 1.0× 298 0.6× 563 1.1× 391 2.5× 20 1.7k
Des Thwaites United Kingdom 19 579 0.8× 352 0.7× 273 0.5× 455 0.9× 47 0.3× 40 1.1k
Vishag Badrinarayanan United States 24 921 1.3× 658 1.2× 362 0.7× 834 1.7× 109 0.7× 50 1.8k
Ronald A. Fullerton United States 16 768 1.1× 467 0.9× 264 0.5× 506 1.0× 119 0.8× 40 1.4k
Ioanna Papasolomou Cyprus 21 648 0.9× 600 1.1× 635 1.3× 379 0.8× 119 0.8× 63 1.5k
Dennis E. Garrett United States 13 552 0.8× 419 0.8× 359 0.7× 386 0.8× 100 0.6× 22 1.2k
Colin Jevons Australia 18 773 1.1× 347 0.7× 418 0.8× 636 1.3× 104 0.7× 43 1.3k

Countries citing papers authored by Torsten Tomczak

Since Specialization
Citations

This map shows the geographic impact of Torsten Tomczak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Torsten Tomczak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Torsten Tomczak more than expected).

Fields of papers citing papers by Torsten Tomczak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Torsten Tomczak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Torsten Tomczak. The network helps show where Torsten Tomczak may publish in the future.

Co-authorship network of co-authors of Torsten Tomczak

This figure shows the co-authorship network connecting the top 25 collaborators of Torsten Tomczak. A scholar is included among the top collaborators of Torsten Tomczak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Torsten Tomczak. Torsten Tomczak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Wentzel, Daniel, et al.. (2016). Securing Frontline Employee Support After an Ethical Scandal. Journal of Service Research. 19(4). 417–432. 9 indexed citations
2.
Eisend, Martin, et al.. (2016). The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing. 23(3). 235–251. 4 indexed citations
3.
Wentzel, Daniel, et al.. (2014). "Wanna Supersize That?" Consumers´Choice of Superior Options. RWTH Publications (RWTH Aachen). 1 indexed citations
4.
Wentzel, Daniel, et al.. (2014). Tangible Possessions and the Self - How Objects Reduce Perceived Distance to Their Symbolized Meanings. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations
5.
Wentzel, Daniel, et al.. (2010). The effect of applicant–employee fit and temporal construal on employer attraction and pursuit intentions. Journal of Occupational and Organizational Psychology. 85(1). 116–135. 12 indexed citations
6.
Wentzel, Daniel, et al.. (2009). Improving incongruent sponsorships through articulation of the sponsorship and audience participation. Journal of Marketing Communications. 15(1). 17–34. 68 indexed citations
7.
Belz, Christian, Marcus Schögel, & Torsten Tomczak. (2007). Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung. Alexandria (UniSG) (University of St.Gallen). 4 indexed citations
8.
Wentzel, Daniel, Brett Martin, Torsten Tomczak, & Sven Henkel. (2007). The Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations
9.
Henkel, Sven, Torsten Tomczak, & Daniel Wentzel. (2007). Bringing the brand to life: Structural conditions of brand-consistent employee behavior. 24(1). 13–16. 2 indexed citations
10.
Tomczak, Torsten & Sven Henkel. (2007). Behavioral Branding: eine Marke zum Leben erwecken. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations
11.
Morhart, Felicitas, Walter Herzog, & Torsten Tomczak. (2007). The impact of brand-specific transformational leadership on brand-building behaviors of frontline service employees. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations
12.
Herrmann, Andreas, et al.. (2006). An empirical study of quality function deployment on company performance. International Journal of Quality & Reliability Management. 23(4). 345–366. 32 indexed citations
13.
Esch, Franz‐Rudolf, Torsten Tomczak, Joachim Kernstock, & Tobias Langner. (2006). Corporate Brand Management. Gabler eBooks. 4 indexed citations
14.
Herrmann, Andreas, Frank Hüber, René Algesheimer, & Torsten Tomczak. (2006). An Empirical Study of Quality Function Deployment on Company Performance. SSRN Electronic Journal. 11 indexed citations
15.
Schögel, Marcus, Torsten Tomczak, & Daniel Wentzel. (2005). Communities - Chancen und Gefahren für die marktorientierte Unternehmensführung. Alexandria (UniSG) (University of St.Gallen). 22(3). 2–5. 1 indexed citations
16.
Stadelmann, Martin, et al.. (2003). Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie. Alexandria (UniSG) (University of St.Gallen).
17.
Schögel, Marcus, et al.. (2000). Electronic Commerce and Marketing. 1 indexed citations
18.
Tomczak, Torsten, et al.. (1998). Best Practice in Marketing - Empirische Erfolgsstudie zum aufgabenorientierten Ansatz. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations
19.
Tomczak, Torsten, et al.. (1996). Positionierung - Kernentscheidung des Marketing. 8 indexed citations
20.
Tomczak, Torsten, et al.. (1989). Differenzierte Marktbearbeitung und Markterfolg im Reiseveranstaltermarkt der Bundesrepublik Deutschland. Marketing ZFP. 11(1). 11–18. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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