Silke Mühlmeier

502 total citations
11 papers, 348 citations indexed

About

Silke Mühlmeier is a scholar working on Marketing, Strategy and Management and Management Information Systems. According to data from OpenAlex, Silke Mühlmeier has authored 11 papers receiving a total of 348 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Strategy and Management and 1 paper in Management Information Systems. Recurrent topics in Silke Mühlmeier's work include Corporate Identity and Reputation (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Marketing and Advertising Strategies (2 papers). Silke Mühlmeier is often cited by papers focused on Corporate Identity and Reputation (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Marketing and Advertising Strategies (2 papers). Silke Mühlmeier collaborates with scholars based in Switzerland and Germany. Silke Mühlmeier's co-authors include Theo Lieven, Sven Henkel, Torsten Tomczak, Jelena Spanjol, Tim Oliver Brexendorf, Martin Eisend and Sven Reinecke and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Transportation Research Part D Transport and Environment.

In The Last Decade

Silke Mühlmeier

8 papers receiving 313 citations

Peers

Silke Mühlmeier
Silke Mühlmeier
Citations per year, relative to Silke Mühlmeier Silke Mühlmeier (= 1×) peers V. V. Ravi Kumar

Countries citing papers authored by Silke Mühlmeier

Since Specialization
Citations

This map shows the geographic impact of Silke Mühlmeier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Silke Mühlmeier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Silke Mühlmeier more than expected).

Fields of papers citing papers by Silke Mühlmeier

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Silke Mühlmeier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Silke Mühlmeier. The network helps show where Silke Mühlmeier may publish in the future.

Co-authorship network of co-authors of Silke Mühlmeier

This figure shows the co-authorship network connecting the top 25 collaborators of Silke Mühlmeier. A scholar is included among the top collaborators of Silke Mühlmeier based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Silke Mühlmeier. Silke Mühlmeier is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

11 of 11 papers shown
1.
Spanjol, Jelena, Silke Mühlmeier, & Torsten Tomczak. (2012). Strategic Orientation and Product Innovation: Exploring a Decompositional Approach. Journal of Product Innovation Management. 29(6). 967–985. 49 indexed citations
2.
Lieven, Theo, et al.. (2010). Who will buy electric cars? An empirical study in Germany. Transportation Research Part D Transport and Environment. 16(3). 236–243. 227 indexed citations
3.
Brexendorf, Tim Oliver, Silke Mühlmeier, Torsten Tomczak, & Martin Eisend. (2009). The impact of sales encounters on brand loyalty. Journal of Business Research. 63(11). 1148–1155. 55 indexed citations
4.
Reinecke, Sven, et al.. (2009). Die van Westendorp-Methode: Ein zu Unrecht vernachlässigtes Verfahren zur Ermittlung der Zahlungsbereitschaft?. WiSt - Wirtschaftswissenschaftliches Studium. 38(2). 97–100. 8 indexed citations
5.
Tomczak, Torsten, et al.. (2008). Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt. Marketing Review St Gallen. 25(5). 46–51. 4 indexed citations
6.
Mühlmeier, Silke, et al.. (2008). Brand-oriented Leadership. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations
7.
Tomczak, Torsten, et al.. (2008). Relevanz und Wirkung von Sponsoring : Ergebnisse einer empirischen Studie zum Sponsoring in der Schweiz. Alexandria (UniSG) (University of St.Gallen). 2 indexed citations
8.
Tomczak, Torsten, et al.. (2007). Empirical Research on the Treacy/Wiersema Typology. A Critical Review and Proposal. Alexandria (UniSG) (University of St.Gallen).
9.
Tomczak, Torsten & Silke Mühlmeier. (2007). Evaluation der Relevanz von Sponsoring - Ergebnisse einer "360-Grad"-Untersuchung des Schweizer Sponsoringmarktes. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations
10.
Tomczak, Torsten, Sven Reinecke, & Silke Mühlmeier. (2007). Der aufgabenorientierte Ansatz: ein Beitrag der Marketingtheorie zu einer Weiterentwicklung des ressourcenorientierten Ansatzes; überarbeitete Version. Alexandria (UniSG) (University of St.Gallen).
11.
Tomczak, Torsten, Sven Reinecke, & Silke Mühlmeier. (2004). The Task-Oriented Approach - A Contribution in Marketing Theory to the Further Development of the Resource-Based View. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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