Ilaria Baghi

750 total citations
30 papers, 549 citations indexed

About

Ilaria Baghi is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Ilaria Baghi has authored 30 papers receiving a total of 549 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 19 papers in Sociology and Political Science and 9 papers in Social Psychology. Recurrent topics in Ilaria Baghi's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Corporate Identity and Reputation (6 papers). Ilaria Baghi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Corporate Identity and Reputation (6 papers). Ilaria Baghi collaborates with scholars based in Italy, France and United Kingdom. Ilaria Baghi's co-authors include Veronica Gabrielli, Paolo Antonetti, Enrico Rubaltelli, Silvia Grappi, Bernardo Balboni and Carmen Valor and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Ilaria Baghi

26 papers receiving 511 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ilaria Baghi Italy 14 403 259 160 144 55 30 549
Veronica Gabrielli Italy 12 363 0.9× 239 0.9× 105 0.7× 96 0.7× 42 0.8× 21 485
Hongjoo Woo United States 15 374 0.9× 197 0.8× 146 0.9× 72 0.5× 25 0.5× 37 552
Mayoor Mohan United States 15 325 0.8× 244 0.9× 151 0.9× 177 1.2× 38 0.7× 27 558
Amélia Brandão Portugal 12 447 1.1× 392 1.5× 56 0.3× 108 0.8× 33 0.6× 40 606
Linda Lisa Maria Turunen Finland 9 450 1.1× 248 1.0× 62 0.4× 59 0.4× 30 0.5× 13 595
Pekka Mattila Finland 12 363 0.9× 278 1.1× 56 0.3× 86 0.6× 19 0.3× 34 523
Siv Skard Norway 11 400 1.0× 301 1.2× 119 0.7× 174 1.2× 42 0.8× 17 603
Vanessa P. Jackson United States 9 366 0.9× 162 0.6× 52 0.3× 157 1.1× 39 0.7× 15 512
Anne Rindell Finland 14 377 0.9× 213 0.8× 163 1.0× 173 1.2× 40 0.7× 21 512
Joonheui Bae South Korea 13 282 0.7× 211 0.8× 68 0.4× 58 0.4× 33 0.6× 25 478

Countries citing papers authored by Ilaria Baghi

Since Specialization
Citations

This map shows the geographic impact of Ilaria Baghi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ilaria Baghi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ilaria Baghi more than expected).

Fields of papers citing papers by Ilaria Baghi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ilaria Baghi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ilaria Baghi. The network helps show where Ilaria Baghi may publish in the future.

Co-authorship network of co-authors of Ilaria Baghi

This figure shows the co-authorship network connecting the top 25 collaborators of Ilaria Baghi. A scholar is included among the top collaborators of Ilaria Baghi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ilaria Baghi. Ilaria Baghi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Antonetti, Paolo, et al.. (2025). Consumer emotional ambivalence: a state-of-the-art review. Journal of Marketing Management. 42(3-4). 355–383.
2.
Baghi, Ilaria & Paolo Antonetti. (2025). Is reactive corporate social responsibility such a bad idea? It depends on your positioning. European Business Review. 38(1). 109–132. 1 indexed citations
3.
Antonetti, Paolo & Ilaria Baghi. (2024). Who can afford to blame? Sender effects in blame-shifting crisis communications. European Journal of Marketing. 58(5). 1410–1435. 1 indexed citations
4.
Antonetti, Paolo, Ilaria Baghi, & Carmen Valor. (2024). The mitigation of brand crises: towards broader, deeper and more diverse research directions. Journal of Marketing Management. 40(3-4). 183–189. 2 indexed citations
5.
Antonetti, Paolo & Ilaria Baghi. (2024). Responding to Cyberattacks: The Persuasiveness of Claiming Victimhood. Journal of Service Research. 28(3). 434–450. 2 indexed citations
6.
Grappi, Silvia, et al.. (2023). The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality. Journal of Business Research. 170. 114341–114341. 35 indexed citations
7.
Antonetti, Paolo & Ilaria Baghi. (2022). Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions. Journal of the Academy of Marketing Science. 51(3). 695–715. 5 indexed citations
8.
Antonetti, Paolo & Ilaria Baghi. (2021). How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications. Marketing Letters. 32(4). 411–423. 5 indexed citations
9.
Baghi, Ilaria & Paolo Antonetti. (2021). The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy. Corporate Social Responsibility and Environmental Management. 28(4). 1216–1230. 21 indexed citations
10.
Baghi, Ilaria & Veronica Gabrielli. (2019). The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand. Journal of Product & Brand Management. 28(5). 653–670. 61 indexed citations
11.
Baghi, Ilaria & Veronica Gabrielli. (2018). Brand prominence in cause-related marketing: luxury versus non-luxury. Journal of Product & Brand Management. 27(6). 716–731. 28 indexed citations
12.
Baghi, Ilaria & Paolo Antonetti. (2017). High-fit charitable initiatives increase hedonic consumption through guilt reduction. European Journal of Marketing. 51(11/12). 2030–2053. 45 indexed citations
13.
Gabrielli, Veronica & Ilaria Baghi. (2016). Brand architecture shift and corporate brand equity: an exploratory study. Marketing Intelligence & Planning. 34(6). 777–794. 11 indexed citations
14.
Baghi, Ilaria, Bernardo Balboni, Veronica Gabrielli, & Silvia Grappi. (2013). Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione. ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/). 2013(1). 102–123. 2 indexed citations
15.
Baghi, Ilaria & Veronica Gabrielli. (2012). Co-branded cause-related marketing campaigns: the importance of linking two strong brands. International Review on Public and Nonprofit Marketing. 10(1). 13–29. 18 indexed citations
16.
Gabrielli, Veronica, Silvia Grappi, & Ilaria Baghi. (2012). Does counterfeiting affect luxury customer-based brand equity?. Journal of Brand Management. 19(7). 567–580. 25 indexed citations
17.
Baghi, Ilaria. (2010). Cause related marketing e comportamento del consumatore. IRIS UNIMORE (University of Modena and Reggio Emilia). 0–0.
18.
Baghi, Ilaria, et al.. (2010). Mental accounting and cause related marketing strategies. International Review on Public and Nonprofit Marketing. 7(2). 145–156. 17 indexed citations
19.
Baghi, Ilaria, et al.. (2009). Cause related marketing: The role of mental accountig, price and product type. IRIS UNIMORE (University of Modena and Reggio Emilia). 1 indexed citations
20.
Baghi, Ilaria, et al.. (2008). A strategy to communicate corporate social responsibility: cause related marketing and its dark side. Corporate Social Responsibility and Environmental Management. 16(1). 15–26. 74 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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