Byeong‐Joon Moon
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Information Systems and Management top 5%
- Topics
- Consumer Behavior in Brand Consumption and Identification (11 papers)Digital Marketing and Social Media (6 papers)Customer Service Quality and Loyalty (4 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Psychology and MarketingInternational Marketing ReviewJournal of International Consumer Marketing
- Partner nations
- South KoreaUnited StatesCanada
In The Last Decade
Byeong‐Joon Moon
14 papers receiving 417 citations
Peers
Comparison fields: 5 of 57
- Marketing 313
- Sociology and Political Science 207
- Organizational Behavior and Human Resource Management 111
- Strategy and Management 95
- Information Systems and Management 73
Countries citing papers authored by Byeong‐Joon Moon
This map shows the geographic impact of Byeong‐Joon Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byeong‐Joon Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byeong‐Joon Moon more than expected).
Fields of papers citing papers by Byeong‐Joon Moon
This network shows the impact of papers produced by Byeong‐Joon Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byeong‐Joon Moon. The network helps show where Byeong‐Joon Moon may publish in the future.
Co-authorship network of co-authors of Byeong‐Joon Moon
This figure shows the co-authorship network connecting the top 25 collaborators of Byeong‐Joon Moon. A scholar is included among the top collaborators of Byeong‐Joon Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Byeong‐Joon Moon. Byeong‐Joon Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 3 | |
| 2 | 22 | |
| 3 | 56 | |
| 4 | 4 | |
| 5 | 5 | |
| 6 | 15 | |
| 7 | 15 | |
| 8 | 12 | |
| 9 | Effects of Consumer Ethnocentrism and Product Knowledge on Consumers Utilization of Country-Of-Origin Information | 14 |
| 10 | 82 | |
| 11 | 160 | |
| 12 | 14 | |
| 13 | 45 | |
| 14 | The Roles of Consumer Ethnocentricity and Attitude Toward a Foreign Culture in Processing Foreign Country-Of-Origin Advertisements | 13 |
About Byeong‐Joon Moon
Byeong‐Joon Moon is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 14 papers that have together received 460 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (313 citations), Tourism, Leisure and Hospitality Management (32 citations) and Organizational Behavior and Human Resource Management (111 citations). Byeong‐Joon Moon has collaborated with scholars based in South Korea, United States and Canada. Frequent co-authors include Chan‐Wook Park, Chang Hoon Oh, Subhash C. Jain, Yoon-Jeong Kim, Jae Jeung Rho and Dong‐Hoon Yang. Their work appears in journals such as Psychology and Marketing, International Marketing Review and Journal of International Consumer Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.