Byeong‐Joon Moon

648 total citations
14 papers, 460 citations indexed

About

Byeong‐Joon Moon is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Byeong‐Joon Moon has authored 14 papers receiving a total of 460 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Strategy and Management and 6 papers in Sociology and Political Science. Recurrent topics in Byeong‐Joon Moon's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Byeong‐Joon Moon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Byeong‐Joon Moon collaborates with scholars based in South Korea, United States and Canada. Byeong‐Joon Moon's co-authors include Chan‐Wook Park, Chang Hoon Oh, Subhash C. Jain, Yoon-Jeong Kim, Jae Jeung Rho and Dong‐Hoon Yang and has published in prestigious journals such as Psychology and Marketing, International Marketing Review and Journal of International Consumer Marketing.

In The Last Decade

Byeong‐Joon Moon

14 papers receiving 417 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Byeong‐Joon Moon South Korea	11	313	207	111	95	73	14	460
Zhan G. Li United States	10	229 0.7×	176 0.9×	116 1.0×	93 1.0×	76 1.0×	14	424
Rémi Mencarelli France	12	328 1.0×	219 1.1×	174 1.6×	53 0.6×	48 0.7×	36	499
Douglas Bryson France	12	294 0.9×	248 1.2×	73 0.7×	70 0.7×	63 0.9×	24	497
Darlene Brannigan Smith United States	7	360 1.2×	229 1.1×	92 0.8×	116 1.2×	62 0.8×	12	606
Carl Driesener Australia	14	497 1.6×	269 1.3×	111 1.0×	52 0.5×	73 1.0×	29	656
Simone Cheng Hong Kong	6	267 0.9×	290 1.4×	170 1.5×	42 0.4×	93 1.3×	9	517
Vanessa P. Jackson United States	9	366 1.2×	162 0.8×	157 1.4×	52 0.5×	71 1.0×	15	512
T. S. Chan Canada	10	242 0.8×	139 0.7×	98 0.9×	78 0.8×	24 0.3×	18	391
Chip E. Miller United States	11	282 0.9×	124 0.6×	93 0.8×	55 0.6×	24 0.3×	19	424
Viltė Auruškevičienė Lithuania	12	243 0.8×	162 0.8×	159 1.4×	155 1.6×	68 0.9×	37	548

Countries citing papers authored by Byeong‐Joon Moon

Since Specialization

Citations

This map shows the geographic impact of Byeong‐Joon Moon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byeong‐Joon Moon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byeong‐Joon Moon more than expected).

Fields of papers citing papers by Byeong‐Joon Moon

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Byeong‐Joon Moon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Byeong‐Joon Moon. The network helps show where Byeong‐Joon Moon may publish in the future.

Co-authorship network of co-authors of Byeong‐Joon Moon

This figure shows the co-authorship network connecting the top 25 collaborators of Byeong‐Joon Moon. A scholar is included among the top collaborators of Byeong‐Joon Moon based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Byeong‐Joon Moon. Byeong‐Joon Moon is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Moon, Byeong‐Joon & Subhash C. Jain. (2018). Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism. Journal of International Consumer Marketing. 14(1). 89–109. 3 indexed citations

Moon, Byeong‐Joon, et al.. (2017). Country of origin effects in international marketing channels. International Marketing Review. 34(2). 224–238. 22 indexed citations

Moon, Byeong‐Joon, et al.. (2015). The impact of CSR on consumer-corporate connection and brand loyalty. International Marketing Review. 32(5). 518–539. 56 indexed citations

Moon, Byeong‐Joon, et al.. (2011). Key Factors Affecting Positional Advantage of Export Partnerships. Journal of Global Scholars of Marketing Science. 21(4). 167–181. 4 indexed citations

Rho, Jae Jeung, Byeong‐Joon Moon, Yoon-Jeong Kim, & Dong‐Hoon Yang. (2011). Internet Customer Segmentation Using Web Log Data. Journal of Business & Economics Research (JBER). 2(11). 5 indexed citations

Moon, Byeong‐Joon, et al.. (2010). Relationships among Brand Equity Components: An Exploratory Study of the Moderating Role of Product Type. Journal of Global Academy of Marketing Science. 20(1). 98–108. 15 indexed citations

Moon, Byeong‐Joon & Subhash C. Jain. (2007). Determinants and Outcomes of Internet Marketing Activities of Exporting Firms. Journal of Global Marketing. 20(4). 55–71. 15 indexed citations

Moon, Byeong‐Joon. (2006). Determinants and Outcomes of Radical Product Innovations by Korean Firms. Journal of Global Academy of Marketing Science. 16(4). 13–38. 12 indexed citations

Moon, Byeong‐Joon. (2004). Effects of Consumer Ethnocentrism and Product Knowledge on Consumers Utilization of Country-Of-Origin Information. ACR North American Advances. 14 indexed citations

10.

Moon, Byeong‐Joon. (2004). Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses. International Journal of Internet Marketing and Advertising. 1(1). 104–104. 82 indexed citations

11.

Park, Chan‐Wook & Byeong‐Joon Moon. (2003). The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type. Psychology and Marketing. 20(11). 977–997. 160 indexed citations

12.

Moon, Byeong‐Joon & Subhash C. Jain. (2002). Consumer Processing of International Advertising. Journal of International Consumer Marketing. 14(1). 89–109. 14 indexed citations

13.

Moon, Byeong‐Joon, et al.. (2001). Product-Country Images. Journal of International Consumer Marketing. 13(3). 47–62. 45 indexed citations

14.

Moon, Byeong‐Joon. (1996). The Roles of Consumer Ethnocentricity and Attitude Toward a Foreign Culture in Processing Foreign Country-Of-Origin Advertisements. ACR North American Advances. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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