Maria Vernuccio

813 total citations
34 papers, 547 citations indexed

About

Maria Vernuccio is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Maria Vernuccio has authored 34 papers receiving a total of 547 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 23 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Maria Vernuccio's work include Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (10 papers). Maria Vernuccio is often cited by papers focused on Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (10 papers). Maria Vernuccio collaborates with scholars based in Italy, Spain and France. Maria Vernuccio's co-authors include Alberto Pastore, Camilla Barbarossa, Margherita Pagani, Maja Šerić, Laura Michelini, Alessandra Cozzolino, Ludovica Cesareo, Philip J. Kitchen, Gaetano Miceli and Sara Boccalini and has published in prestigious journals such as Journal of Retailing and Consumer Services, European Management Journal and Current Issues in Tourism.

In The Last Decade

Maria Vernuccio

25 papers receiving 475 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Maria Vernuccio Italy 11 370 355 97 86 78 34 547
Lucía Porcu Spain 14 354 1.0× 391 1.1× 116 1.2× 139 1.6× 31 0.4× 35 616
Benedetta Crisafulli United Kingdom 14 318 0.9× 289 0.8× 210 2.2× 142 1.7× 48 0.6× 22 637
Eva Martín-Fuentes Spain 16 553 1.5× 348 1.0× 124 1.3× 38 0.4× 46 0.6× 40 688
Marco Cioppi Italy 11 338 0.9× 311 0.9× 153 1.6× 143 1.7× 35 0.4× 31 668
Carmen Pérez Cabañero Spain 13 300 0.8× 184 0.5× 174 1.8× 97 1.1× 34 0.4× 28 534
Jisu Yi South Korea 9 465 1.3× 319 0.9× 74 0.8× 32 0.4× 67 0.9× 19 636
Ma Mercedes Cuyás Palazón Cuyás Palazón Spain 13 425 1.1× 481 1.4× 155 1.6× 51 0.6× 22 0.3× 21 692
Holly A. Syrdal United States 9 367 1.0× 359 1.0× 97 1.0× 53 0.6× 29 0.4× 15 607
Silke Bambauer-Sachse Switzerland 14 441 1.2× 459 1.3× 195 2.0× 48 0.6× 45 0.6× 23 675
Pamela E. Grimm United States 11 336 0.9× 329 0.9× 78 0.8× 46 0.5× 21 0.3× 18 551

Countries citing papers authored by Maria Vernuccio

Since Specialization
Citations

This map shows the geographic impact of Maria Vernuccio's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maria Vernuccio with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maria Vernuccio more than expected).

Fields of papers citing papers by Maria Vernuccio

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maria Vernuccio. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maria Vernuccio. The network helps show where Maria Vernuccio may publish in the future.

Co-authorship network of co-authors of Maria Vernuccio

This figure shows the co-authorship network connecting the top 25 collaborators of Maria Vernuccio. A scholar is included among the top collaborators of Maria Vernuccio based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maria Vernuccio. Maria Vernuccio is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Boccalini, Sara, et al.. (2025). Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love. Journal of Product & Brand Management. 34(6). 817–831. 1 indexed citations
2.
Vernuccio, Maria, et al.. (2024). “Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love. Journal of Retailing and Consumer Services. 84. 104204–104204. 11 indexed citations
3.
Vernuccio, Maria, et al.. (2024). Traditional agencies on bridges: How is digital transformation changing business models?. Journal of Management & Governance. 29(2). 503–541. 2 indexed citations
4.
Šerić, Maja, et al.. (2024). Resident perspectives unveiled: The role of a sustainable destination image in shaping pro-sustainable responses. Journal of Retailing and Consumer Services. 81. 103985–103985. 7 indexed citations
5.
Šerić, Maja, et al.. (2023). Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts. Journal of Retailing and Consumer Services. 77. 103659–103659. 31 indexed citations
6.
Barbarossa, Camilla, et al.. (2023). The resistance toward COVID-19 contact tracing apps: A study of psychological reactance among young adults in Italy. Health Policy. 136. 104881–104881. 1 indexed citations
7.
Vernuccio, Maria, et al.. (2022). The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context. Journal of Brand Management. 30(4). 302–317. 8 indexed citations
8.
Šerić, Maja & Maria Vernuccio. (2022). Challenges in Marketing Communications During theCOVID-19 Pandemic. Tourism. 70(4). 694–706. 2 indexed citations
9.
Vernuccio, Maria, et al.. (2021). “Hey, voice assistant!” How do users perceive you? An exploratory study. Sinergie Italian Journal of Management. 39(1). 173–192. 16 indexed citations
10.
11.
Vernuccio, Maria, et al.. (2018). Creative crowdsourcing e dinamiche relazionali nella comunicazione di marketing. Il caso del network di Zooppa. Sinergie Italian Journal of Management. 57–80. 1 indexed citations
12.
Vernuccio, Maria, et al.. (2018). Strategie di consumer-brand engagement. Il punto di vista delle imprese e delle agenzie di comunicazione. Sinergie Italian Journal of Management. 81–107. 1 indexed citations
13.
Vernuccio, Maria, et al.. (2017). Creative crowdsourcing e dinamiche relazionali nella comunicazione di marketing. Il caso del network di Zooppa. IRIS Research product catalog (Sapienza University of Rome). 1 indexed citations
14.
Pastore, Alberto, et al.. (2015). Le imprese e il social commerce: opportunità e sfide manageriali. MERCATI & COMPETITIVITÀ. 173–195. 2 indexed citations
15.
Vernuccio, Maria. (2014). Communicating Corporate Brands Through Social Media. International Journal of Business Communication. 51(3). 211–233. 86 indexed citations
16.
Vernuccio, Maria, et al.. (2012). L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive. Sinergie Italian Journal of Management. 88(88). 93–113. 9 indexed citations
17.
Vernuccio, Maria, et al.. (2010). I driver percettivi dell'atteggiamento verso la marca digitale. Un'indagine empirica. IRIS Research product catalog (Sapienza University of Rome). 1 indexed citations
18.
Vernuccio, Maria. (2010). An exploratory study of Social Media in corporate branding. Micro & macro marketing. 2(2). 189–214. 4 indexed citations
19.
20.
Pastore, Alberto, et al.. (2000). Internet marketing e comunita virtuali. IRIS Research product catalog (Sapienza University of Rome). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026