Maria Vernuccio

813 citations
34 papers · 547 indexed · h-index 11
Topics
Digital Marketing and Social Media (22 papers)Consumer Behavior in Brand Consumption and Identification (11 papers)Marketing and Advertising Strategies (10 papers)
Partner nations
ItalySpainFrance

In The Last Decade

Maria Vernuccio

25 papers receiving 475 citations

Peers

Maria Vernuccio
Comparison fields: 5 of 63
  • Sociology and Political Science 370
  • Marketing 355
  • Organizational Behavior and Human Resource Management 97
  • Strategy and Management 86
  • Artificial Intelligence 78
Replace Lucía Porcu with:
Lucía Porcu Spain
Pamela E. Grimm United States
Ma Mercedes Cuyás Palazón Cuyás Palazón Spain
Benedetta Crisafulli United Kingdom
Jurui Zhang United States
Carmen Pérez Cabañero Spain
Marco Cioppi Italy
Silke Bambauer-Sachse Switzerland
Oliver Schnittka Denmark
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Citations per field
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Citations per year

Countries citing papers authored by Maria Vernuccio

Since Specialization
Citations

This map shows the geographic impact of Maria Vernuccio's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maria Vernuccio with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maria Vernuccio more than expected).

Fields of papers citing papers by Maria Vernuccio

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maria Vernuccio. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maria Vernuccio. The network helps show where Maria Vernuccio may publish in the future.

Co-authorship network of co-authors of Maria Vernuccio

This figure shows the co-authorship network connecting the top 25 collaborators of Maria Vernuccio. A scholar is included among the top collaborators of Maria Vernuccio based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maria Vernuccio. Maria Vernuccio is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 1
2 11
3 7
4 2
5 1
6 31
7 2
8 8
9 31
10 3
11 21
12 1
13 1
14 1
15 86
16 9
17 1
18 4
19 0
20
Internet marketing e comunita virtuali
1

About Maria Vernuccio

Maria Vernuccio is a scholar working on Marketing, Human-Computer Interaction and Information Systems and Management, having authored 34 papers that have together received 547 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (10 papers). The work is most often cited by research in Marketing (355 citations), Information Systems and Management (73 citations) and Organizational Behavior and Human Resource Management (97 citations). Maria Vernuccio has collaborated with scholars based in Italy, Spain and France. Frequent co-authors include Alberto Pastore, Camilla Barbarossa, Margherita Pagani, Maja Šerić, Alessandra Cozzolino, Laura Michelini, Philip J. Kitchen, Ludovica Cesareo, Gaetano Miceli and Sara Boccalini. Their work appears in journals such as Journal of Retailing and Consumer Services, European Management Journal and Current Issues in Tourism.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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