Thomas E. Barry

1.6k total citations
47 papers, 1.1k citations indexed

About

Thomas E. Barry is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Thomas E. Barry has authored 47 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Gender Studies. Recurrent topics in Thomas E. Barry's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Media, Gender, and Advertising (8 papers) and Consumer Market Behavior and Pricing (8 papers). Thomas E. Barry is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Media, Gender, and Advertising (8 papers) and Consumer Market Behavior and Pricing (8 papers). Thomas E. Barry collaborates with scholars based in United States and Hungary. Thomas E. Barry's co-authors include Daniel J. Howard, Harold W. Berkman, Alan J. Dubinsky, Stuart Van Auken, Robert L. Anderson, Richard W. Hansen, Anees A. Sheikh, Roger A. Kerin, Michael Harvey and R.R. Peterson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Thomas E. Barry

43 papers receiving 962 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Thomas E. Barry United States	14	662	508	195	124	110	47	1.1k
Kenneth A. Coney United States	13	649 1.0×	524 1.0×	255 1.3×	119 1.0×	115 1.0×	28	1.1k
Bruce L. Stern United States	14	872 1.3×	457 0.9×	233 1.2×	216 1.7×	124 1.1×	25	1.4k
Nancy D. Albers‐Miller United States	12	633 1.0×	433 0.9×	241 1.2×	116 0.9×	145 1.3×	23	1.1k
Tony L. Henthorne United States	20	618 0.9×	672 1.3×	247 1.3×	226 1.8×	126 1.1×	56	1.4k
Joseph T. Plummer United States	13	971 1.5×	590 1.2×	286 1.5×	192 1.5×	96 0.9×	23	1.4k
Ronald F. Bush United States	17	785 1.2×	472 0.9×	423 2.2×	190 1.5×	147 1.3×	33	1.5k
Raj Arora United States	19	500 0.8×	507 1.0×	448 2.3×	71 0.6×	106 1.0×	46	1.2k
Herbert Jack Rotfeld United States	18	543 0.8×	422 0.8×	86 0.4×	145 1.2×	68 0.6×	87	1.2k
Charles H. Patti United States	15	599 0.9×	455 0.9×	178 0.9×	53 0.4×	84 0.8×	44	954
Shekhar Misra United States	10	665 1.0×	592 1.2×	224 1.1×	177 1.4×	143 1.3×	18	1.3k

Countries citing papers authored by Thomas E. Barry

Since Specialization

Citations

This map shows the geographic impact of Thomas E. Barry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas E. Barry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas E. Barry more than expected).

Fields of papers citing papers by Thomas E. Barry

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas E. Barry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas E. Barry. The network helps show where Thomas E. Barry may publish in the future.

Co-authorship network of co-authors of Thomas E. Barry

This figure shows the co-authorship network connecting the top 25 collaborators of Thomas E. Barry. A scholar is included among the top collaborators of Thomas E. Barry based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thomas E. Barry. Thomas E. Barry is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Barry, Thomas E. & Richard F. Gunst. (2012). Children's Advertising: The Differential Impact of Appeal Strategy. 2 indexed citations

Gilly, Mary C. & Thomas E. Barry. (2012). Segmenting the Women's Market: A Comparison of Work-Related Segmentation Schemes. 9. 149–170.

Barry, Thomas E. & Richard F. Gunst. (2003). One Way To Moderate Ceiling Effects. Quality progress. 36(10). 84–86. 2 indexed citations

Barry, Thomas E., et al.. (1999). Annual results of the National Visitor Survey: travel by Australians 1998. 1 indexed citations

Barry, Thomas E. & Rex Thompson. (1997). Some Intriguing Relationships in Business Teaching Evaluations. Journal of Education for Business. 72(5). 303–312. 4 indexed citations

Howard, Daniel J. & Thomas E. Barry. (1994). The Role of Thematic Congruence Between a Mood-Inducing Event and an Advertised Product in Determining the Effects of Mood on Brand Attitudes. Journal of Consumer Psychology. 3(1). 1–27. 2 indexed citations

Barry, Thomas E.. (1993). Twenty Years of Comparative Advertising in the United States. International Journal of Advertising. 12(4). 325–350. 25 indexed citations

Barry, Thomas E.. (1993). Comparative Advertising: What Have We Learned in Two Decades?. Journal of Advertising Research. 33(2). 19–29. 39 indexed citations

Barry, Thomas E.. (1990). Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988. Journal of Advertising. 19(1). 52–60. 60 indexed citations

10.

Barry, Thomas E. & Daniel J. Howard. (1990). A Review and Critique of the Hierarchy of Effects in Advertising. International Journal of Advertising. 9(2). 121–135. 288 indexed citations

11.

Lanka, Sri, et al.. (1989). How to Improve Your College Recruiting Program. 1 indexed citations

12.

Barry, Thomas E., et al.. (1987). The Role of Account Planning in the Future of Advertising Agency Research. Journal of Advertising Research. 27(1). 15–21. 8 indexed citations

13.

Barry, Thomas E., et al.. (1987). The Status of Marketing in the Health Care Industry. PubMed. 1(3-4). 25–44.

14.

Barry, Thomas E.. (1986). Marketing : an integrated approach. Medical Entomology and Zoology. 8 indexed citations

15.

Barry, Thomas E., et al.. (1985). Advertising to Women with Different Career Orientations. Journal of Advertising Research. 25(2). 26–34. 10 indexed citations

16.

Sobol, Marion G. & Thomas E. Barry. (1980). Item Positioning for Profits: Menu Boards at Bonanza International. INFORMS Journal on Applied Analytics. 10(1). 55–60. 3 indexed citations

17.

Barry, Thomas E.. (1978). Children's Television Advertising: The Attitudes and Opinions of Elementary School Guidance Counselors. Journal of Advertising. 7(4). 9–16. 9 indexed citations

18.

Barry, Thomas E. & Anees A. Sheikh. (1977). Race as a Dimension in Children's TV Advertising: The Need for More Research. Journal of Advertising. 6(3). 5–10. 9 indexed citations

19.

Harvey, Michael & Thomas E. Barry. (1976). Mass media and adolescent minority consumers: An experiment in effectiveness. Journal of the Academy of Marketing Science. 4(4). 682–693. 1 indexed citations

20.

Barry, Thomas E. & Michael Harvey. (1974). Marketing to Heterogeneous Black Consumers. California Management Review. 17(2). 50–57. 7 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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