Ben M. Enis

1.8k total citations
44 papers, 1.4k citations indexed

About

Ben M. Enis is a scholar working on Marketing, Management of Technology and Innovation and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ben M. Enis has authored 44 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 5 papers in Management of Technology and Innovation and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ben M. Enis's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (5 papers). Ben M. Enis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (5 papers) and Management and Marketing Education (5 papers). Ben M. Enis collaborates with scholars based in United States and Latvia. Ben M. Enis's co-authors include Patrick E. Murphy, James E. Stafford, Keith K. Cox, James H. Leigh, A. Parasuraman, Robert A. Davis, George H. Lucas, Mary C. Gilly, Kathleen K. Reardon and Stewart W. Bither and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.

In The Last Decade

Ben M. Enis

42 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ben M. Enis United States	17	685	503	309	232	223	44	1.4k
Ronald F. Bush United States	17	785 1.1×	423 0.8×	472 1.5×	196 0.8×	147 0.7×	33	1.5k
Jon M. Hawes United States	19	520 0.8×	468 0.9×	254 0.8×	285 1.2×	197 0.9×	55	1.2k
E. Jerome McCarthy	8	638 0.9×	375 0.7×	321 1.0×	355 1.5×	153 0.7×	17	1.4k
Dennis E. Garrett United States	13	552 0.8×	419 0.8×	386 1.2×	359 1.5×	157 0.7×	22	1.2k
Hiram C. Barksdale United States	26	749 1.1×	929 1.8×	428 1.4×	497 2.1×	211 0.9×	68	1.8k
Edward Μ. Tauber United States	12	1.2k 1.8×	565 1.1×	437 1.4×	170 0.7×	240 1.1×	20	1.7k
Bruce L. Stern United States	14	872 1.3×	233 0.5×	457 1.5×	151 0.7×	124 0.6×	25	1.4k
Ellen Day United States	17	920 1.3×	547 1.1×	668 2.2×	217 0.9×	169 0.8×	28	1.6k
Oded Gur-Arie United States	3	467 0.7×	576 1.1×	403 1.3×	651 2.8×	273 1.2×	4	1.8k
Alfred R. Oxenfeldt United States	9	1.0k 1.5×	539 1.1×	340 1.1×	248 1.1×	161 0.7×	25	1.5k

Countries citing papers authored by Ben M. Enis

Since Specialization

Citations

This map shows the geographic impact of Ben M. Enis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ben M. Enis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ben M. Enis more than expected).

Fields of papers citing papers by Ben M. Enis

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ben M. Enis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ben M. Enis. The network helps show where Ben M. Enis may publish in the future.

Co-authorship network of co-authors of Ben M. Enis

This figure shows the co-authorship network connecting the top 25 collaborators of Ben M. Enis. A scholar is included among the top collaborators of Ben M. Enis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ben M. Enis. Ben M. Enis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Reardon, Kathleen K. & Ben M. Enis. (1990). Establishing a Companywide Customer Orientation through Persuasive Internal Marketing.. Management Communication Quarterly. 3(3). 24 indexed citations

Reardon, Kathleen K. & Ben M. Enis. (1990). Communication Forum. Management Communication Quarterly. 3(3). 376–387. 41 indexed citations

Lanka, Sri, et al.. (1989). How to Improve Your College Recruiting Program. 1 indexed citations

Lucas, George H., A. Parasuraman, Robert A. Davis, & Ben M. Enis. (1987). An Empirical Study of Salesforce Turnover. Journal of Marketing. 51(3). 34–59. 138 indexed citations

Murphy, Patrick E., Ben M. Enis, & James H. Leigh. (1987). Attitudes toward Product Differentiation: A Social Utility Perspective. Journal of Public Policy & Marketing. 6(1). 142–156. 9 indexed citations

Murphy, Patrick E. & Ben M. Enis. (1986). Classifying Products Strategically. Journal of Marketing. 50(3). 24–42. 237 indexed citations

Enis, Ben M. & E. Thomas Sullivan. (1985). The AT&T Settlement: Legal Summary, Economic Analysis, and Marketing Implications. Journal of Marketing. 49(1). 127–127. 1 indexed citations

Gilly, Mary C. & Ben M. Enis. (1982). Recycling the Family Life Cycle: a Proposal For Redefinition. ACR North American Advances. 82 indexed citations

Enis, Ben M.. (1981). JPSSM: New Forum For Research In Marketing's Most Pervasive Field. Journal of Personal Selling and Sales Management. 1(1). 6–10. 2 indexed citations

10.

Chonko, Lawrence B. & Ben M. Enis. (1980). Selling and sales management : a bibliography. 3 indexed citations

11.

Enis, Ben M., et al.. (1977). Extending the product life cycle. Business Horizons. 20(3). 46–56. 41 indexed citations

12.

Enis, Ben M., et al.. (1977). Is purchasing management to buying as marketing is to selling?. Journal of the Academy of Marketing Science. 5(1-2). 27–36. 5 indexed citations

13.

Bither, Stewart W. & Ben M. Enis. (1975). Marketing Principles: The Management Process. Journal of Marketing. 39(3). 121–121. 16 indexed citations

14.

Enis, Ben M., et al.. (1974). Assessing Media Effectiveness via Network Flowgraphs. Journal of Advertising. 3(3). 35–41. 2 indexed citations

15.

Enis, Ben M.. (1973). Deepening the Concept of Marketing. Journal of Marketing. 37(4). 57–62. 32 indexed citations

16.

Enis, Ben M., Keith K. Cox, & James E. Stafford. (1972). Students as Subjects in Consumer Behavior Experiments. Journal of Marketing Research. 9(1). 72–74. 85 indexed citations

17.

Enis, Ben M., et al.. (1971). Marketing decisions : a Bayesian approach. 1 indexed citations

18.

Schoner, Bertram, Keith K. Cox, & Ben M. Enis. (1970). Experimentation for Marketing Decisions. Journal of Marketing. 34(1). 114–114. 13 indexed citations

19.

Stafford, James E. & Ben M. Enis. (1969). The Price-Quality Relationship: An Extension. Journal of Marketing Research. 6(4). 456–456. 43 indexed citations

20.

Stafford, James E. & Ben M. Enis. (1969). The Price-Quality Relationship: An Extension. Journal of Marketing Research. 6(4). 456–458. 88 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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