Joseph T. Plummer
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 5
- Marketing and Advertising Strategies 2
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- Digital Marketing and Social Media 3
- Co-authors
- Mary Jane Schlinger (2 shared papers)Anca C. Micu (2 shared papers)Steve Rappaport (1 shared paper)Taddy Hall (1 shared paper)Ravi Kothuri (1 shared paper)Brian Neil Levine (1 shared paper)Caleb J. Siefert (1 shared paper)Carl D. Marci (1 shared paper)
- Journals
- Journal of Advertising Research (7 papers)Journal of Marketing (4 papers)Journal of Marketing Research (2 papers)Journal of Communication (1 paper)Journal of Advertising (1 paper)
- Partner nations
- United StatesSingaporeAustralia
In The Last Decade
Joseph T. Plummer
21 papers receiving 1.2k citations
Joseph T. Plummer's Hit Papers
Peers
Comparison fields: 5 of 94
- Marketing 968
- Tourism, Leisure and Hospitality Management 61
- Organizational Behavior and Human Resource Management 286
- Gender Studies 192
- Information Systems and Management 96
Countries citing papers authored by Joseph T. Plummer
This map shows the geographic impact of Joseph T. Plummer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joseph T. Plummer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joseph T. Plummer more than expected).
Fields of papers citing papers by Joseph T. Plummer
This network shows the impact of papers produced by Joseph T. Plummer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joseph T. Plummer. The network helps show where Joseph T. Plummer may publish in the future.
Co-authors
The 13 scholars most cited alongside Joseph T. Plummer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 23 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2000 | 470 | |
| 2 | The Concept and Application of Life Style Segmentation Hit paper breakdown → | 1974 | 408 |
| 3 | 2010 | 94 | |
| 4 | 1974 | 86 | |
| 5 | 1971 | 75 | |
| 6 | 1972 | 62 | |
| 7 | 1971 | 46 | |
| 8 | 1972 | 40 | |
| 9 | 1977 | 35 | |
| 10 | 2009 | 34 | |
| 11 | The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation | 2007 | 26 |
| 12 | 1971 | 16 | |
| 13 | 1971 | 13 | |
| 14 | 2011 | 11 | |
| 15 | 2006 | 7 | |
| 16 | Copy Research in the Coming Decade | 1981 | 4 |
| 17 | 1974 | 3 | |
| 18 | 1972 | 2 | |
| 19 | 1984 | 2 | |
| 20 | Advertising Stimulus Measurement and Assessment Research: A Review of Advertising Testing Methods | 2012 | 2 |
About Joseph T. Plummer
Joseph T. Plummer is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 23 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (3 papers), Media, Gender, and Advertising (2 papers), Business Strategies and Innovation (2 papers), Marketing and Advertising Strategies (2 papers), Customer Service Quality and Loyalty (2 papers), Media Influence and Health (2 papers) and Korean Urban and Social Studies (1 paper). The work is most often cited by research in Marketing (968 citations), Tourism, Leisure and Hospitality Management (61 citations), Organizational Behavior and Human Resource Management (286 citations), Gender Studies (192 citations) and Information Systems and Management (96 citations). Joseph T. Plummer has collaborated with scholars based in United States, Singapore and Australia. Frequent co-authors include Mary Jane Schlinger, Anca C. Micu, Steve Rappaport, Taddy Hall, Ravi Kothuri, Brian Neil Levine, Caleb J. Siefert, Carl D. Marci, Joel Rubinson and Oded Netzer. Their work appears in journals such as Journal of Advertising Research, Journal of Marketing, Journal of Marketing Research, Journal of Communication and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.