Nancy Stephens
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
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- Customer Service Quality and Loyalty
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 5
- Consumer Retail Behavior Studies 2
- Co-authors
- Lawrence A. Crosby (2 shared papers)Kevin P. Gwinner (1 shared paper)William T. Faranda (1 shared paper)Richard K. Burdick (1 shared paper)Mary Ann Stutts (1 shared paper)Teresa A. Swartz (2 shared papers)Mary Ann Mason (1 shared paper)Karen A. Erickson (1 shared paper)
- Journals
- Journal of Advertising (5 papers)Journal of Marketing Research (2 papers)Journal of Services Marketing (1 paper)Journal of Advertising Research (1 paper)Journal of Consumer Behaviour (1 paper)
- Partner nations
- United StatesGhana
In The Last Decade
Nancy Stephens
15 papers receiving 1.3k citations
Nancy Stephens's Hit Papers
Peers
Comparison fields: 5 of 71
- Marketing 910
- Organizational Behavior and Human Resource Management 906
- Neuropsychology and Physiological Psychology 66
- Information Systems and Management 274
- Tourism, Leisure and Hospitality Management 23
Countries citing papers authored by Nancy Stephens
This map shows the geographic impact of Nancy Stephens's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy Stephens with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy Stephens more than expected).
Fields of papers citing papers by Nancy Stephens
This network shows the impact of papers produced by Nancy Stephens. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy Stephens. The network helps show where Nancy Stephens may publish in the future.
Co-authors
The 9 scholars most cited alongside Nancy Stephens, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry Hit paper breakdown → | 1987 | 761 |
| 2 | 1987 | 357 | |
| 3 | 1991 | 133 | |
| 4 | 2001 | 57 | |
| 5 | 1982 | 38 | |
| 6 | 1993 | 37 | |
| 7 | 1982 | 36 | |
| 8 | 1981 | 25 | |
| 9 | Information Search For Services: the Maturity Segment | 1984 | 20 |
| 10 | 1986 | 8 | |
| 11 | 1983 | 8 | |
| 12 | 1984 | 5 | |
| 13 | 2013 | 4 | |
| 14 | 2013 | 3 | |
| 15 | The proceedings of the 1985 conference of the American Academy of Advertising | 1985 | 1 |
About Nancy Stephens
Nancy Stephens is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Education and Organizational Behavior and Human Resource Management, having authored 15 papers that have together received 1.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Child Development and Digital Technology (2 papers), Customer Service Quality and Loyalty (2 papers), Consumer Retail Behavior Studies (2 papers), Behavioral Health and Interventions (2 papers), Social Media and Politics (1 paper), Evolutionary Psychology and Human Behavior (1 paper) and Early Childhood Education and Development (1 paper). The work is most often cited by research in Marketing (910 citations), Organizational Behavior and Human Resource Management (906 citations), Neuropsychology and Physiological Psychology (66 citations), Information Systems and Management (274 citations) and Tourism, Leisure and Hospitality Management (23 citations). Nancy Stephens has collaborated with scholars based in United States and Ghana. Frequent co-authors include Lawrence A. Crosby, Kevin P. Gwinner, William T. Faranda, Richard K. Burdick, Mary Ann Stutts, Teresa A. Swartz, Mary Ann Mason, Karen A. Erickson and Carolyn Wilson. Their work appears in journals such as Journal of Advertising, Journal of Marketing Research, Journal of Services Marketing, Journal of Advertising Research and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.