Nancy Stephens

1.9k total citations · 1 hit paper
15 papers, 1.5k citations indexed

About

Nancy Stephens is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Nancy Stephens has authored 15 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Applied Psychology. Recurrent topics in Nancy Stephens's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (2 papers) and Customer Service Quality and Loyalty (2 papers). Nancy Stephens is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (2 papers) and Customer Service Quality and Loyalty (2 papers). Nancy Stephens collaborates with scholars based in United States and Ghana. Nancy Stephens's co-authors include Lawrence A. Crosby, Kevin P. Gwinner, William T. Faranda, Mary Ann Stutts, Richard K. Burdick, Teresa A. Swartz, Carolyn Wilson, Karen A. Erickson and Mary Ann Mason and has published in prestigious journals such as Journal of Marketing Research, Journal of Advertising and Psychology and Marketing.

In The Last Decade

Nancy Stephens

15 papers receiving 1.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

1987 761 citations Lawrence A. Crosby, Nancy Stephens Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nancy Stephens United States	9	910	906	532	274	159	15	1.5k
Mark Gabbott Australia	19	789 0.9×	753 0.8×	640 1.2×	204 0.7×	158 1.0×	52	1.4k
Kenneth L. Bernhardt United States	13	543 0.6×	686 0.8×	349 0.7×	223 0.8×	163 1.0×	27	1.2k
Thomas E. Barry United States	14	662 0.7×	195 0.2×	508 1.0×	110 0.4×	86 0.5×	47	1.1k
Raj Arora United States	19	500 0.5×	448 0.5×	507 1.0×	106 0.4×	85 0.5×	46	1.2k
Muris Čičić Bosnia and Herzegovina	15	518 0.6×	241 0.3×	453 0.9×	156 0.6×	225 1.4×	34	1.2k
Kenneth E. Clow United States	16	555 0.6×	565 0.6×	420 0.8×	192 0.7×	135 0.8×	55	1.2k
Robert A. Brymer United States	19	416 0.5×	1.2k 1.3×	990 1.9×	318 1.2×	178 1.1×	36	2.1k
William J. Lundstrom United States	15	657 0.7×	519 0.6×	305 0.6×	145 0.5×	140 0.9×	42	1.3k
Russell Lacey United States	20	1.0k 1.1×	653 0.7×	662 1.2×	191 0.7×	324 2.0×	34	1.5k
Tom Chen Australia	15	1.3k 1.4×	899 1.0×	1.4k 2.6×	434 1.6×	150 0.9×	18	1.9k

Countries citing papers authored by Nancy Stephens

Since Specialization

Citations

This map shows the geographic impact of Nancy Stephens's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nancy Stephens with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nancy Stephens more than expected).

Fields of papers citing papers by Nancy Stephens

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nancy Stephens. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nancy Stephens. The network helps show where Nancy Stephens may publish in the future.

Co-authorship network of co-authors of Nancy Stephens

This figure shows the co-authorship network connecting the top 25 collaborators of Nancy Stephens. A scholar is included among the top collaborators of Nancy Stephens based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nancy Stephens. Nancy Stephens is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

15 of 15 papers shown

1.

Mason, Mary Ann, et al.. (2013). PLCs in Action: Innovative Teaching for Struggling Grade 3–5 Readers. The Reading Teacher. 67(2). 143–151. 3 indexed citations

2.

Stephens, Nancy & Teresa A. Swartz. (2013). Beliefs of Chinese buyers of pirated goods. Journal of Consumer Behaviour. 12(1). 42–48. 4 indexed citations

3.

Gwinner, Kevin P. & Nancy Stephens. (2001). Testing the implied mediational role of cognitive age. Psychology and Marketing. 18(10). 1031–1048. 57 indexed citations

4.

Stephens, Nancy & William T. Faranda. (1993). Using employees as advertising spokespersons. Journal of Services Marketing. 7(2). 36–46. 37 indexed citations

5.

Stephens, Nancy. (1991). Cognitive Age: A Useful Concept for Advertising?. Journal of Advertising. 20(4). 37–48. 133 indexed citations

6.

Crosby, Lawrence A. & Nancy Stephens. (1987). Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry. Journal of Marketing Research. 24(4). 404–404. 357 indexed citations

7.

Crosby, Lawrence A. & Nancy Stephens. (1987). Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry. Journal of Marketing Research. 24(4). 404–411. 761 indexed citations breakdown →

8.

Stephens, Nancy, et al.. (1986). Marketing to Older American Consumers. The International Journal of Aging and Human Development. 23(1). 47–58. 8 indexed citations

9.

Stephens, Nancy. (1985). The proceedings of the 1985 conference of the American Academy of Advertising. Medical Entomology and Zoology. 1 indexed citations

10.

Swartz, Teresa A. & Nancy Stephens. (1984). Information Search For Services: the Maturity Segment. ACR North American Advances. 20 indexed citations

11.

Stephens, Nancy, et al.. (1984). Targeting the over Sixty-Five Vote in Political Campaigns. Journal of Advertising. 13(3). 17–49. 5 indexed citations

12.

Stephens, Nancy, et al.. (1983). Advertising Frequency Requirements for Older Adults. Journal of Advertising Research. 23(6). 23–32. 8 indexed citations

13.

Stephens, Nancy, Mary Ann Stutts, & Richard K. Burdick. (1982). Preschoolers' Ability to Distinguish between Television Programming and Commercials. Journal of Advertising. 11(2). 16–26. 38 indexed citations

14.

Stephens, Nancy. (1982). The Effectiveness of Time-Compressed Television Advertisements with Older Adults. Journal of Advertising. 11(4). 48–76. 36 indexed citations

15.

Stephens, Nancy. (1981). Media use and Media Attitude Changes with Age and with Time. Journal of Advertising. 10(1). 38–47. 25 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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