Euehun Lee

1.9k total citations
48 papers, 1.3k citations indexed

About

Euehun Lee is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Euehun Lee has authored 48 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 18 papers in Sociology and Political Science and 10 papers in Information Systems and Management. Recurrent topics in Euehun Lee's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (13 papers) and Consumer Retail Behavior Studies (12 papers). Euehun Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (13 papers) and Consumer Retail Behavior Studies (12 papers). Euehun Lee collaborates with scholars based in South Korea, United States and Malaysia. Euehun Lee's co-authors include George P. Moschis, Anil Mathur, Jin Han, Woo Gon Kim, Seongcheol Kim, Karen M. Gibler, Young Ha, Myeong-Cheol Park, Changi Nam and Jae Jeung Rho and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science.

In The Last Decade

Euehun Lee

47 papers receiving 1.2k citations

Peers

Euehun Lee
Comparison fields: 5 of 100
  • Marketing 637
  • Sociology and Political Science 563
  • Organizational Behavior and Human Resource Management 322
  • Information Systems and Management 288
  • Demography 219
Replace Charles D. Schewe with:
Charles D. Schewe United States
Steven W. Rayburn United States
Sabina Lissitsa Israel
Chuanyi Tang United States
Linda Alkire United States
Brad McKenna United Kingdom
Walid Chaouali Tunisia
Simon B. de Jong Netherlands
Ali B. Mahmoud United States
Shi Xu United Kingdom
Charles D. Schewe United States View profile →
Citations per field, relative to Euehun Lee
Euehun Lee · 1×
Citations per year, relative to Euehun Lee
Euehun Lee · 1×

Countries citing papers authored by Euehun Lee

Since Specialization
Citations

This map shows the geographic impact of Euehun Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Euehun Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Euehun Lee more than expected).

Fields of papers citing papers by Euehun Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Euehun Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Euehun Lee. The network helps show where Euehun Lee may publish in the future.

Co-authorship network of co-authors of Euehun Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Euehun Lee. A scholar is included among the top collaborators of Euehun Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Euehun Lee. Euehun Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 10
3 13
4 13
5 7
6 6
7 49
8 5
9 44
10
The Role of Entertainment and External Values in Consumers Intention to Use Social Network Mobile
1
11 13
12
Complementary IT for Elderly Care Activities: From Family Caregivers' Perspectives
2
13 23
14 22
15
The Effect of Internet Service Quality on Internet Store Loyalty: Mediating Role of Internet Store Satisfaction and Internet Store Image
4
16
A Study of Changes in Brand Preferences
2
17
Seniors Housing in a Changing Asian Society: South Korea
5
18 2
19
A Study of Life Events and Patronage Behavior
5
20 135

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026