Mary C. Gilly

10.6k total citations · 4 hit papers
72 papers, 7.8k citations indexed

About

Mary C. Gilly is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mary C. Gilly has authored 72 papers receiving a total of 7.8k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 22 papers in Sociology and Political Science and 19 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mary C. Gilly's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (17 papers) and Digital Marketing and Social Media (12 papers). Mary C. Gilly is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Customer Service Quality and Loyalty (17 papers) and Digital Marketing and Social Media (12 papers). Mary C. Gilly collaborates with scholars based in United States and Norway. Mary C. Gilly's co-authors include Mary Wolfinbarger, Hope Jensen Schau, John L. Graham, Laura J. Yale, Lisa Peñaloza, R. Bruce Money, Betsy D. Gelb, Stephanie Dellande, Valarie A. Zeithaml and Jagdish N. Sheth and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Mary C. Gilly

70 papers receiving 6.7k citations

Hit Papers

eTailQ: dimensionalizing, measuring and predicting etail ... 1998 2026 2007 2016 2003 2001 2003 1998 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. eTailQ: dimensionalizing, measuring and predicting etail quality
    2003 1.7k citations Mary Wolfinbarger, Mary C. Gilly Journal of Retailing profile →
  2. Shopping Online for Freedom, Control, and Fun
    2001 841 citations Mary Wolfinbarger, Mary C. Gilly profile →
  3. We Are What We Post? Self-Presentation in Personal Web Space
    2003 839 citations Hope Jensen Schau, Mary C. Gilly profile →
  4. A Dyadic Study of Interpersonal Information Search
    1998 543 citations Mary C. Gilly, John L. Graham et al. profile →

Peers

Mary C. Gilly
Bobby J. Calder United States
George M. Zinkhan United States
Judith Lynne Zaichkowsky Canada
Beverley Sparks Australia
Susan Fournier United States
Utpal M. Dholakia United States
Gianfranco Walsh Germany
Ko de Ruyter United Kingdom
Deborah J. MacInnis United States
Kevin P. Gwinner United States
Bobby J. Calder United States
Mary C. Gilly
Citations per year, relative to Mary C. Gilly Mary C. Gilly (= 1×) peers Bobby J. Calder

Countries citing papers authored by Mary C. Gilly

Since Specialization
Citations

This map shows the geographic impact of Mary C. Gilly's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mary C. Gilly with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mary C. Gilly more than expected).

Fields of papers citing papers by Mary C. Gilly

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mary C. Gilly. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mary C. Gilly. The network helps show where Mary C. Gilly may publish in the future.

Co-authorship network of co-authors of Mary C. Gilly

This figure shows the co-authorship network connecting the top 25 collaborators of Mary C. Gilly. A scholar is included among the top collaborators of Mary C. Gilly based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mary C. Gilly. Mary C. Gilly is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Gilly, Mary C., et al.. (2014). Less Is Core: Consumer Debt Repayment and the Budget Constraint Paradox. ACR North American Advances. 1 indexed citations
2.
Gilly, Mary C. & Thomas E. Barry. (2012). Segmenting the Women's Market: A Comparison of Work-Related Segmentation Schemes. 9. 149–170.
3.
Ertimur, Burçak & Mary C. Gilly. (2010). The Impact of Consumer-Generated Advertising on Brand Associations. ACR North American Advances. 2 indexed citations
4.
Griffiths, Merlyn A. & Mary C. Gilly. (2009). A Typology of Consumer Territorial Rudeness. ACR North American Advances. 1 indexed citations
5.
Wolfinbarger, Mary & Mary C. Gilly. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of Retailing. 79(3). 183–198. 1701 indexed citations breakdown →
6.
Peñaloza, Lisa & Mary C. Gilly. (1999). Marketer Acculturation: The Changer and the Changed. Journal of Marketing. 63(3). 84–104. 176 indexed citations
7.
Money, R. Bruce, Mary C. Gilly, & John L. Graham. (1998). Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan. Journal of Marketing. 62(4). 76–87. 266 indexed citations
8.
Schau, Hope Jensen & Mary C. Gilly. (1998). Drive-Thru Service Encounters: an Examination of Social Conventions. ACR European Advances. 2 indexed citations
9.
Schau, Hope Jensen & Mary C. Gilly. (1997). Social Conventions of a Fast Food Restaurant: an Ethnomethodological Analysis. ACR North American Advances. 7 indexed citations
10.
Wolfinbarger, Mary & Mary C. Gilly. (1996). An Experimental Investigation of Self-Symbolism in Gifts. ACR North American Advances. 7 indexed citations
11.
Gilly, Mary C.. (1995). Session Overview Consumer Acculturation: Immigrants, Migrants and Expatriates. ACR North American Advances. 2 indexed citations
12.
Gilly, Mary C.. (1995). The Consumer Acculturation of Expatriate Americans. ACR North American Advances. 16 indexed citations
13.
Grønhaug, Kjell, et al.. (1993). Barriers and Incentives in Consumer Acculturation. ACR European Advances. 8 indexed citations
14.
Wolfinbarger, Mary & Mary C. Gilly. (1991). The Relationship of Gender to Gift-Giving Attitudes: (Or, Are Men Insensitive Clods?). 4 indexed citations
15.
Gilly, Mary C.. (1991). 1991 AMA educators' proceedings : enhancing knowledge development in marketing. 3 indexed citations
16.
Wolfinbarger, Mary & Mary C. Gilly. (1991). A conceptual model of the impact of advertising on service employees. Psychology and Marketing. 8(3). 215–237. 20 indexed citations
17.
Stevenson, W. B. & Mary C. Gilly. (1991). Information Processing and Problem Solving: The Migration of Problems Through Formal Positions and Networks of Ties. Academy of Management Journal. 34(4). 918–928. 10 indexed citations
18.
Gilly, Mary C.. (1988). Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States. Journal of Marketing. 52(2). 75–75. 215 indexed citations
19.
Barry, Thomas E., et al.. (1985). Advertising to Women with Different Career Orientations. Journal of Advertising Research. 25(2). 26–34. 10 indexed citations
20.
Gilly, Mary C. & Ben M. Enis. (1982). Recycling the Family Life Cycle: a Proposal For Redefinition. ACR North American Advances. 82 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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