Qiang Lu

888 total citations
31 papers, 605 citations indexed

About

Qiang Lu is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Qiang Lu has authored 31 papers receiving a total of 605 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Strategy and Management. Recurrent topics in Qiang Lu's work include Consumer Market Behavior and Pricing (9 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (7 papers). Qiang Lu is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Digital Marketing and Social Media (8 papers) and Digital Platforms and Economics (7 papers). Qiang Lu collaborates with scholars based in Australia, China and United States. Qiang Lu's co-authors include Sridhar Moorthy, Chinmay Pattnaik, Avi Goldfarb, Zhaolin Li, Ajai Gaur, Shahriar Akter, Ranjit Voola, S. M. Riad Shams, Junji Xiao and Md Afnan Hossain and has published in prestigious journals such as Scientific Reports, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Qiang Lu

27 papers receiving 564 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Qiang Lu Australia	15	348	171	162	112	108	31	605
Alok R. Saboo United States	12	213 0.6×	238 1.4×	206 1.3×	88 0.8×	133 1.2×	13	653
Oliver Koll Austria	11	345 1.0×	212 1.2×	198 1.2×	173 1.5×	106 1.0×	24	684
Michael Obal United States	14	189 0.5×	250 1.5×	215 1.3×	129 1.2×	82 0.8×	24	631
Maarten J. Gijsenberg Netherlands	10	353 1.0×	180 1.1×	159 1.0×	87 0.8×	34 0.3×	22	581
Stephan M. Liozu United States	17	382 1.1×	403 2.4×	93 0.6×	148 1.3×	84 0.8×	47	809
Thomas Dotzel Canada	5	396 1.1×	246 1.4×	174 1.1×	249 2.2×	67 0.6×	9	703
Dirk Totzek Germany	14	419 1.2×	191 1.1×	204 1.3×	330 2.9×	74 0.7×	26	763
Sabine Kuester Germany	16	291 0.8×	278 1.6×	218 1.3×	181 1.6×	84 0.8×	36	792
Ajax Persaud Canada	10	198 0.6×	203 1.2×	205 1.3×	105 0.9×	78 0.7×	28	679
Mujahid Mohiuddin Babu United Kingdom	17	319 0.9×	230 1.3×	235 1.5×	144 1.3×	184 1.7×	23	753

Countries citing papers authored by Qiang Lu

Since Specialization

Citations

This map shows the geographic impact of Qiang Lu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Qiang Lu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Qiang Lu more than expected).

Fields of papers citing papers by Qiang Lu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Qiang Lu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Qiang Lu. The network helps show where Qiang Lu may publish in the future.

Co-authorship network of co-authors of Qiang Lu

This figure shows the co-authorship network connecting the top 25 collaborators of Qiang Lu. A scholar is included among the top collaborators of Qiang Lu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Qiang Lu. Qiang Lu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Lu, Qiang, et al.. (2025). Research on the centre of gravity after “Transfer-Conversion-Changes” in different land use types during 2010–2020. Scientific Reports. 15(1). 21722–21722.

Lu, Qiang, et al.. (2024). The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic. Journal of Retailing. 100(2). 166–185. 3 indexed citations

Lu, Qiang & Koen Pauwels. (2024). More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings. International Journal of Research in Marketing. 41(4). 761–776.

Lu, Qiang, et al.. (2023). Effects of online and offline advertising and their synergy on direct telephone sales. Journal of Retailing. 99(3). 337–352. 5 indexed citations

Lu, Qiang, et al.. (2022). Travelers' Prior Knowledge and Search Advertising. Tourism Analysis. 27(3). 261–272.

Akter, Shahriar, Md Afnan Hossain, Qiang Lu, & S. M. Riad Shams. (2021). Big data-driven strategic orientation in international marketing. International Marketing Review. 38(5). 927–947. 46 indexed citations

Lu, Qiang & Koen Pauwels. (2020). Do Mobile Payment Apps Influence Consumer Purchase Behaviors? Evidence from a Natural Experiment. 1 indexed citations

Wilkinson, Ian, et al.. (2020). Extreme brand love: measuring and modelling the intensity of sports team love. European Journal of Marketing. 54(9). 2195–2221. 16 indexed citations

Li, Zhaolin, et al.. (2020). Pricing and inventory management for mixed bundled products with stochastic demand. Journal of Revenue and Pricing Management. 19(6). 401–410. 3 indexed citations

10.

Pattnaik, Chinmay, Qiang Lu, & Ajai Gaur. (2018). Group Affiliation and Entry Barriers: The Dark Side Of Business Groups In Emerging Markets. Journal of Business Ethics. 153(4). 1051–1066. 50 indexed citations

11.

Wang, Xuejun, et al.. (2018). Technology Licensing in a Network Product Market: Fixed‐Fee versus Royalty Licensing. Economic Record. 94(305). 168–185. 14 indexed citations

12.

Pattnaik, Chinmay, et al.. (2017). Innovation in social media strategy for movie success. Management Decision. 56(1). 233–251. 23 indexed citations

13.

Lu, Qiang, et al.. (2015). The impact of a new online channel: An empirical study. Annals of Tourism Research. 54. 136–155. 26 indexed citations

14.

Lu, Qiang, André Bonfrer, & Ranjit Voola. (2015). Retaining Talented Salespeople. RePEc: Research Papers in Economics. 2(2). 148–164. 7 indexed citations

15.

Li, Zhaolin, et al.. (2014). Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time. International Journal of Production Research. 53(13). 3823–3835. 48 indexed citations

16.

Fee, Anthony, Sidney J. Gray, & Qiang Lu. (2013). Developing cognitive complexity from the expatriate experience. International Journal of Cross Cultural Management. 13(3). 299–318. 29 indexed citations

17.

Lu, Qiang, et al.. (2011). Influencing factors of consumer intention towards web group buying. 68. 1397–1401. 24 indexed citations

18.

Goldfarb, Avi, Qiang Lu, & Sridhar Moorthy. (2008). Measuring Brand Value in an Equilibrium Framework. Marketing Science. 28(1). 69–86. 73 indexed citations

19.

Lu, Qiang & Sridhar Moorthy. (2007). Coupons Versus Rebates. Marketing Science. 26(1). 67–82. 100 indexed citations

20.

Goldfarb, Avi & Qiang Lu. (2006). Household-Specific Regressions Using Clickstream Data. Statistical Science. 21(2). 6 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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