Vishal Narayan

636 total citations
14 papers, 454 citations indexed

About

Vishal Narayan is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Vishal Narayan has authored 14 papers receiving a total of 454 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. Recurrent topics in Vishal Narayan's work include Consumer Market Behavior and Pricing (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (2 papers). Vishal Narayan is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (2 papers). Vishal Narayan collaborates with scholars based in United States, Singapore and Hong Kong. Vishal Narayan's co-authors include Sha Yang, Zhao Ying, Yi Zhao, Vrinda Kadiyali, Henry Assael, Vithala R. Rao, K. Sudhir, Kelly B. Herd, Girish Mallapragada and Anshul Gupta and has published in prestigious journals such as Journal of Marketing, Management Science and Marketing Science.

In The Last Decade

Vishal Narayan

14 papers receiving 415 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Vishal Narayan United States 10 242 230 81 74 70 14 454
Joachim Büschken Germany 8 237 1.0× 199 0.9× 99 1.2× 36 0.5× 38 0.5× 15 428
Pei-Yu Sharon Chen United States 8 312 1.3× 218 0.9× 70 0.9× 57 0.8× 23 0.3× 12 454
Miguel Godinho de Matos Portugal 11 177 0.7× 152 0.7× 24 0.3× 39 0.5× 68 1.0× 23 375
Mohammad Saifur Rahman United States 13 196 0.8× 318 1.4× 31 0.4× 75 1.0× 63 0.9× 31 511
Eva Ascarza United States 11 134 0.6× 491 2.1× 53 0.7× 101 1.4× 84 1.2× 26 709
Scott K. Shriver United States 10 233 1.0× 207 0.9× 40 0.5× 56 0.8× 60 0.9× 18 481
Charles A. Wood United States 8 193 0.8× 222 1.0× 79 1.0× 249 3.4× 30 0.4× 10 500
Chong Oh United States 5 211 0.9× 76 0.3× 79 1.0× 79 1.1× 79 1.1× 8 363
Harpreet Singh United States 10 161 0.7× 88 0.4× 36 0.4× 45 0.6× 53 0.8× 22 483
Anuj Kumar United States 14 174 0.7× 285 1.2× 34 0.4× 52 0.7× 99 1.4× 38 577

Countries citing papers authored by Vishal Narayan

Since Specialization
Citations

This map shows the geographic impact of Vishal Narayan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vishal Narayan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vishal Narayan more than expected).

Fields of papers citing papers by Vishal Narayan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vishal Narayan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vishal Narayan. The network helps show where Vishal Narayan may publish in the future.

Co-authorship network of co-authors of Vishal Narayan

This figure shows the co-authorship network connecting the top 25 collaborators of Vishal Narayan. A scholar is included among the top collaborators of Vishal Narayan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vishal Narayan. Vishal Narayan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
Narayan, Vishal, et al.. (2021). The Economic and Social Impacts of Migration on Brand Expenditure: Evidence from Rural India. Journal of Marketing. 85(6). 63–82. 5 indexed citations
2.
Kadiyali, Vrinda, et al.. (2021). The Impact of Increase in Minimum Wages on Consumer Perceptions of Service: A Transformer Model of Online Restaurant Reviews. Marketing Science. 40(5). 985–1004. 27 indexed citations
3.
Herd, Kelly B., Girish Mallapragada, & Vishal Narayan. (2021). Do Backer Affiliations Help or Hurt Crowdfunding Success?. Journal of Marketing. 86(5). 117–134. 16 indexed citations
4.
Narayan, Vishal, et al.. (2017). The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors. Marketing Science. 36(5). 726–746. 81 indexed citations
5.
Narayan, Vishal & Vrinda Kadiyali. (2015). Repeated Interactions and Improved Outcomes: An Empirical Analysis of Movie Production in the United States. Management Science. 62(2). 591–607. 19 indexed citations
6.
Narayan, Vishal, Vithala R. Rao, & K. Sudhir. (2015). Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India. Marketing Science. 34(6). 825–842. 23 indexed citations
7.
Zhao, Yi, et al.. (2012). Modeling Consumer Learning from Online Product Reviews. SSRN Electronic Journal. 22 indexed citations
8.
Narayan, Vishal, et al.. (2012). Should Modern Retail Target the Upper or Lower Middle Class? A Customer Selection Dilemma in Emerging Markets. SSRN Electronic Journal. 1 indexed citations
9.
Zhao, Yi, Sha Yang, Vishal Narayan, & Zhao Ying. (2012). Modeling Consumer Learning from Online Product Reviews. Marketing Science. 32(1). 153–169. 181 indexed citations
10.
Gupta, Anshul, et al.. (2012). A Comparative Study of Three Echelon Inventory Optimization using Genetic Algorithm and Particle Swarm Optimization. International Journal of Trade Economics and Finance. 205–208. 1 indexed citations
11.
Narayan, Vishal, et al.. (2011). How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. Marketing Science. 30(2). 368–384. 5 indexed citations
12.
Kadiyali, Vrinda, et al.. (2009). The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry. SSRN Electronic Journal. 11 indexed citations
13.
Narayan, Vishal & Sha Yang. (2007). Modeling the Formation of Dyadic Relationships between Consumers in Online Communities. SSRN Electronic Journal. 11 indexed citations
14.
Yang, Sha, Vishal Narayan, & Henry Assael. (2006). Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model. Marketing Science. 25(4). 336–349. 51 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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